Global Portable Printer Market Size, Share & Industry Trends Analysis Report By Application (Transportation & Logistics, Retail, Healthcare, Telecom, and Others), By Technology (Thermal, Inkjet, and Impact), By Regional Outlook and Forecast, 2023 - 2030

The Global Portable Printer Market size is expected to reach $4.2 billion by 2030, rising at a market growth of 10.3% CAGR during the forecast period. In the year 2022, the market attained a volume of 8264.9 thousand units, experiencing a growth of 8.8% (2019-2022).

Portable printers offer a practical solution in the logistics and supply chain industry, where real-time tracking and documentation are crucial. Therefore, the Transportation & Logistics segment acquired $733.8 million in 2022. They allow for on-the-go printing of shipping labels, invoices, packing slips, and barcodes directly at the point of action. This enhances the speed and accuracy of order processing and contributes to a more streamlined supply chain. Field service professionals, including technicians, maintenance workers, and utility personnel, benefit from the mobility provided by these printers. On-site printing of work orders, service reports, and invoices improves the efficiency of field operations. It eliminates the need for returning to a central location for documentation, reducing downtime and improving overall service delivery.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In, June, 2023, BIXOLON Europe GmbH, a subsidiary of Bixolon Co., Ltd. unveiled next-generation SRP-350V and SRP-350plusV 3-inch (80 mm) Direct Thermal POS printers to the European market to enable the use of printing blue receipts, print speeds would have been increased and be faster and they would use the latest connectivity technologies. Additionally, In, March, 2023, Sato Holdings Corporation unveiled PW4NX 4-inch mobile label printer for mobility, speed, durability, and minimal downtime to lower total cost of ownership (TCO).

Cardinal Matrix - Market Competition Analysis

Based on the Analysis presented in the Cardinal Matrix; Honeywell International, Inc. is the major forerunner in the Portable Printer Market.

Companies such as Canon, Inc., Seiko Epson Corporation and Zebra Technologies Corporation are some of the key innovators in Portable Printer Market. In, February, 2023, Seiko Epson Corporation launched I3200(8)-S1HD and S800-S1, the two new models of inkjet printheads that support solvent inks. The launched product would be compatible with a range of inks used for industrial applications.

Market Growth Factors

Growth of the mobile workforce worldwide

Mobile professionals often require the ability to print documents, receipts, and labels while moving. It provides a solution that aligns with the dynamic nature of the mobile workforce, enabling them to produce essential paperwork directly from their mobile devices. Remote workers, including telecommuters and employees working from home, benefit from these printers to create a dedicated printing environment wherever they are. This flexibility enhances productivity by eliminating commuting or finding alternative printing facilities. This independence from centralized printing facilities contributes to more efficient workflows and reduces the need for workers to return to the office solely for printing purposes. Thus, these aspects will pose lucrative growth prospects for the market.

Ongoing technological advancements in portable printers

Advances in battery technology have led to significant improvements in the battery life of these printers. Longer battery life allows mobile workers to use these devices for extended periods without frequent recharging, enhancing their productivity and reducing downtime. The integration of multiple connectivity options has been a key driver in the adoption of these printers. Bluetooth and Wi-Fi enable seamless communication between mobile devices (smartphones, tablets, and laptops) and portable printers, eliminating physical connections. This wireless capability enhances mobility and convenience for users. This technology is reliable, cost-effective, and contributes to the compact design of these printers. Thermal printing is well-suited for applications such as receipt printing and label creation. These aspects will fuel the growth of the market.

Market Restraining Factors

Restricted printing speed and capacity

Portable printers are generally designed for mobility and compactness, often resulting in a trade-off with printing speed and capacity. In industries or applications requiring high-volume printing, such as large-scale manufacturing, distribution centers, or busy retail environments, the slower printing speed of portable printers may lead to reduced operational efficiency. Certain industries, including logistics, healthcare, and field services, often involve time-sensitive tasks that require quick document generation. The limited printing speed of portable printers may pose challenges in scenarios where rapid printing is essential, potentially impacting time-critical processes. Slower printing speeds may extend the time spent on-site, affecting the overall efficiency of field service operations and potentially delaying subsequent tasks. These factors can reduce demand for portable printers in the coming years.

Technology Outlook

By technology, the market is segmented into thermal, inkjet, and impact. The thermal segment held the largest revenue share in the market in 2022. Thermal printing provides businesses with a financially efficient alternative by eliminating the requirement for ink cartridges and filaments. The absence of consumables simplifies maintenance and reduces operational costs, appealing to budget-conscious consumers and businesses. This cost-effectiveness has been a driving factor in the widespread adoption of thermal printing technology in these printers. These factors will boost the demand in the segment.

Application Outlook

On the basis of application, the market is divided into retail, healthcare, transportation & logistics, telecom, and others. In 2022, the healthcare segment witnessed a substantial revenue share in the market. In healthcare settings, accurate and detailed labeling is essential for patient safety. These printers are commonly used for on-demand printing of labels for medications, specimen containers, and patient wristbands. This ensures that each item is appropriately labeled with accurate information, contributing to patient care's overall quality and safety. These factors will boost the demand in the segment.

Regional Outlook

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment procured the highest revenue share in the market in 2022. The Asia-Pacific region has traditionally led technological advancements. Countries like China, Japan, South Korea, and Singapore have vibrant technology ecosystems that foster innovation. The continuous evolution of mobile technologies, wireless connectivity, and portable computing devices has created a conducive environment for adopting portable printers. As these advancements become more accessible, businesses and consumers in the region are incorporating portable printing solutions into their workflows. These aspects will propel the expansion of the segment.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Brother Industries, Ltd., Canon, Inc., Fujitsu Limited, Hewlett-Packard enterprise Company (HP Development Company L.P.), Honeywell International, Inc., Toshiba TEC Corporation (Toshiba Corporation), Zebra Technologies Corporation, Seiko Epson Corporation, Sato Holdings Corporation, and Bixolon Co., Ltd.

Strategies deployed in the Market

» Partnerships, Collaborations, and Agreements:

• Aug-2021: Canon Solutions America, a wholly-owned subsidiary of Canon U.S.A., partnered with Lindenmeyr Munroe, a leading independent paper, packaging, and wide format solutions provider supporting customers nationwide with a comprehensive selection of products and services. Under this partnership, Canon's leadership in the wide-format print space, along with Lindenmeyr Munroe's deep industry knowledge and support offerings, would provide comprehensive solutions that would assist the joint print customers to manage new and current obstacles.
• Jul-2021: Canon Solutions America formed a partnership with LexJet, a division of S-One Holdings. Following the partnership, the two companies aimed to offer wide-format inkjet customers reliable equipment, service, and support solutions that assist in fulfilling new and prevailing challenges.

» Product Launches and Product Expansions:

• Jun-2023: BIXOLON Europe GmbH, a subsidiary of Bixolon Co., Ltd. unveiled next-generation SRP-350V and SRP-350plusV 3-inch (80 mm) Direct Thermal POS printers to the European market. The launched product would provide sustainable printing options and enable the use of printing blue receipts, print speeds would have been increased and be faster and they would use the latest connectivity technologies.
• Mar-2023: Sato Holdings Corporation unveiled PW4NX 4-inch mobile label printer. The launched product would be created for mobility, speed, durability, and minimal downtime to lower total cost of ownership (TCO) in an array of business-critical mobile labeling applications in logistics, retail, manufacturing, health care, and food service.
• Feb-2023: Seiko Epson Corporation launched I3200(8)-S1HD and S800-S1, the two new models of inkjet printheads that support solvent inks. The launched product would be compatible with a range of inks used for industrial applications.
• Oct-2022: Seiko Epson Corporation launched Mobilink TM-P20II, Mobilink TM-P80II and Mobilink TM-P80II Plus, Mobilink wireless receipt printers. The launched product would provide a sleek and modern enclosure, enhance rugged design, and improve wireless connectivity.
• Aug-2022: Brother Mobile Solutions, Inc., a wholly-owned subsidiary of Brother International Corporation introduced the PocketJet 8 series, a full suite of next-generation, full-page PocketJet printers. The launched product would consist of improvements to print speed and quality, USB Type-C connectivity, and a wider range of compatible media, including thicker paper and labels.
• Feb-2022: Canon released MAXIFY GX5070 printer. The new printers are developed to fuel productivity for home and small businesses. Through this launch, the company aimed to expand its ink-jet product offerings.
• Dec-2021: HP rolled out a new HP DeskJet Ink Advantage Ultra printer 4826 in India. Through this launch, the company aimed to bolster its range of cost-effective home printer segments.
• Nov-2021: Canon India released a new PIXMA E4570 inkjet multifunction printer. In addition, the new device is a small wireless all-in-one printer that was created with students, working professionals, and small businesses operating from home in mind.
• Oct-2021: Epson America rolled out the WorkForce ST-C4100 and ST-C2100 Supertank Color MFPs with supersized ink tanks and up to two years of ink guaranteed. The new Supertank models are an excellent choice for remote workforces as these models are integrated with high-yield ink bottles, streamlining the consumables management for IT companies.
• Sep-2021: Canon U.S.A. rolled out the imagePROGRAF GP Series, the world's first aqueous inkjet model to add Fluorescent Pink ink. This series is based on the wide range of color gamut of any imagePROGRAF in history to effortlessly deliver vibrant, eye-catching output.
• Aug-2021: Canon India released MAXIFY GX7070 and MAXIFY GX6070 ink tank printers. Through this launch, the company aimed to fulfill high volume demands for color printing across small and mid-size offices. The new printers are integrated with water-resistant, fast printing, and flexible paper handling capabilities and are developed to integrate productivity and laser printer-like efficiency and allow users to enhance business productivity.
• Jun-2021: Epson introduced D3000-A1R, S3200-A3, and I3200(8)-A1HD, the three new printheads. The new products would speed up the shift to low-waste, low environmental impact digital printing of things like textiles, packages, and decorations. In addition, they would also streamline distributed printing, enabling items to be produced locally, and on-demand printing, which implies that printers only produce what they require, when they require it.
• Jun-2021: Brother International Corporation rolled out the MFC-J1205W all-in-one inkjet printer, the newest model in its INKvestment Tank lineup. This is the most cost-effective INKvestment Tank printer and it provides customers up to a year of ink in-box2 to achieve their objectives and feel satisfied with a printer that enables uninterrupted printing, scanning, and copying from work to school and every type of printing requirements in between.
• May-2021: Canon U.S.A. introduced ColorStream 8000 series of web-fed inkjet printers. The ColorStream 8000 series is developed to help corporate and public sector in-plants, print and communication service providers, and specialized commercial printers solve existing and future production obstacles and turn them into opportunities.
• May-2021: Zebra Technologies Corporation introduced the launch of the ZSB Series printer, the company’s first wireless label printing solution. The launched product would be created for the small office home office (SOHO) market.
• Apr-2021: Canon U.S.A. released the Canon PIXMA TS3520 Wireless All-in-One Printer and Canon PIXMA G620 Wireless MegaTank Photo Printer, the two new PIXMA printers. Each printer is loaded with capabilities that aid in the production of the high-quality prints that customers have come to expect from the PIXMA printer series.
• Feb-2021: Canon India introduced PIXMA G3060, PIXMA G3021, PIXMA G3020, PIXMA G2060, PIXMA G2021, PIXMA G2020, and PIXMA G1020, the seven new Ink Tank Printers. Through this launch, the company expanded its iconic PIXMA G Series lineup. The new PIXMA G Series printers are designed to stand out with high ink volumes and low printing costs and offer a drip-free, hands-free ink replenishing mechanism as well as a user-replaceable maintenance cartridge to provide minimal downtime and enhance productivity for homes and businesses.
• Jan-2021: Sato Holdings Corporation released the PV4 mobile barcode label printer in North America and Europe. The launched product would come with best-in-class media capacity and rich interface options and would be engineered for productivity and accuracy in the harsh environment of high-volume e-commerce operations.
• Oct-2020: Zebra Technologies Corporation rolled out Zebra ZD630, the newest addition to Zebra's printer line. The launched product would label printer boasts enhancement to inventory management, productivity, and efficiency with new advanced technology.

Scope of the Study

Market Segments Covered in the Report:

By Application (Volume, Thousand Units, USD Billion, 2019-2030)

• Transportation & Logistics
• Retail
• Healthcare
• Telecom
• Others

By Technology (Volume, Thousand Units, USD Billion, 2019-2030)

• Thermal
• Inkjet
• Impact

By Geography (Volume, Thousand Units, USD Billion, 2019-2030)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

• Brother Industries, Ltd.
• Canon, Inc.
• Fujitsu Limited
• Hewlett-Packard enterprise Company (HP Development Company L.P.)
• Honeywell International, Inc.
• Toshiba TEC Corporation (Toshiba Corporation)
• Zebra Technologies Corporation
• Seiko Epson Corporation
• Sato Holdings Corporation
• Bixolon Co., Ltd.

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