The global mHealth apps market size was estimated to be USD 44.62 billion in 2023 and is expected to reach at USD 162.53 billion by 2034 with a CAGR of 12.47% during the forecast period 2024-2034. Increasing use of fitness & medical apps on smartphones is driving the collection & monitoring of individuals' health data with the goal of enhancing overall patient health, rise in internet & smartphone access, growing awareness regarding the importance of maintaining physical health & improving lifestyles, government & private organizations are actively promoting the adoption of health applications due to the advantages they offer in monitoring & enhancing health conditions, surge in number of health applications, increasing ongoing enhancement of app quality by developers, rising interest of the users in utilizing health applications for the management of chronic diseases, and growing advancements in the telehealth & telemonitoring sector are some of the key factors boosting the market growth.
Growing advancements in the telehealth & telemonitoring sector is predicted to boost the market growth during the forecast period. The introduction of these technologies will offer improved medical facilities to developing countries with limited access to communication resources. It will also allow them to reap the advantages of using these apps. These app introductions will enhance the overall patient experience in the mHealth industry, thus significantly bolstering market growth. For instance, In January 2023, Masimo and Royal Philips have revealed an extension of their collaboration aimed at enhancing patient monitoring capabilities for home telehealth applications. This expansion involves the integration of the Masimo W1 advanced health tracking watch into Philips's comprehensive patient monitoring system, further advancing telemonitoring and telehealth solutions.
By type, medical apps was the highest revenue-grossing segment in the global mHealth apps market in 2023 owing to growing awareness among patients & healthcare professionals regarding the importance of adopting medical applications to enhance communication & improve healthcare outcomes, increase in the extended use of subscribed medical applications by both patients & physicians, rising inclination towards using medical applications for the management of chronic disease conditions, and surge in launch of new apps. For instance, in November 2022, DocGo Inc. has introduced its inaugural application that seamlessly integrates with Epic, allowing users to request and monitor on-demand mobile medical services from DocGo directly through Epic's EHR interface. Additionally, fitness apps is predicted to grow at fastest CAGR during the forecast period owing to the growing focus on the promotion of a healthy lifestyle, rising adoption of fitness-related applications, surge in awareness regarding self-health management, increasing usage of wearable & smart devices to access fitness apps, and growing awareness regarding diet-related diseases.
By application, monitoring services was the highest revenue-grossing segment in the global mHealth apps market in 2023 owing to growing geriatric population suffering from chronic disorders which require continuous monitoring, rising technological advancements, and increasing launch of advanced applications. For instance, in October 2022, ALYKA Health has released a mobile health app designed to fill the void between medical appointments, serving as a dependable digital health assistant for individuals striving for optimal health. Additionally, fitness solutions is predicted to grow at fastest CAGR during the forecast period owing to the rising demand for fitness & wellness apps, increasing trend of prioritizing a healthy body has motivated individuals to adhere to dietary regimens & establish regular exercise routines, and surge in adoption of mobile health apps that help individuals adhere to these habits by delivering timely reminders & providing customized diet plans.
By platform, google play store was the highest revenue-grossing segment in the global mHealth apps market in 2023 owing to surge in investment by health app companies in the platform, rising penetration rate of smartphones in both developed & developing countries, and increasing technological advancements in android apps. Additionally, apple app store is predicted to grow at fastest CAGR during the forecast period owing to the rising sales of iPhones, growing adoption of smartphones & other smart medical devices equipped with health applications, elevated levels of privacy standards & meticulously curated content are maintained, and increasing launch of advanced apps. For instance, in October 2022, Apple Inc. has introduced a revised edition of Apple Fitness+ alongside a subscription service, which is expected to enhance the company's market standing.
North America region is anticipated for the highest revenue share during the forecast period owing to the increase in awareness among individuals about the importance of adopting mobile health applications, rising advancements in network coverage, surge in usage of smartphones, growing geriatric population, increasing prevalence of chronic diseases, rising endorsement from healthcare professionals for the utilization of medical health applications, and surge in mergers & acquisitions within market players. For instance, in July 2022, MFine and LifeCell, a diagnostics firm, have come to an agreement to merge and establish a new collaborative venture named LifeWell. This fresh partnership has secured $80 million in funding from OrbiMed, a healthcare investor. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the growing demand for health applications, rapid expansion of smartphone usage, surge in number of internet users, increasing government initiatives to launch & promote mobile health applications, and growing launch of advanced devices with integrated medical health apps. For instance, in January 2023, Garmin, a US-based company, has introduced the Instinct Crossover in India, offering a comprehensive range of wellness features, such as Sleep Score, Advanced Sleep Monitoring, and Health Monitoring activities.
Growing advancements in the telehealth & telemonitoring sector is predicted to boost the market growth during the forecast period. The introduction of these technologies will offer improved medical facilities to developing countries with limited access to communication resources. It will also allow them to reap the advantages of using these apps. These app introductions will enhance the overall patient experience in the mHealth industry, thus significantly bolstering market growth. For instance, In January 2023, Masimo and Royal Philips have revealed an extension of their collaboration aimed at enhancing patient monitoring capabilities for home telehealth applications. This expansion involves the integration of the Masimo W1 advanced health tracking watch into Philips's comprehensive patient monitoring system, further advancing telemonitoring and telehealth solutions.
By type, medical apps was the highest revenue-grossing segment in the global mHealth apps market in 2023 owing to growing awareness among patients & healthcare professionals regarding the importance of adopting medical applications to enhance communication & improve healthcare outcomes, increase in the extended use of subscribed medical applications by both patients & physicians, rising inclination towards using medical applications for the management of chronic disease conditions, and surge in launch of new apps. For instance, in November 2022, DocGo Inc. has introduced its inaugural application that seamlessly integrates with Epic, allowing users to request and monitor on-demand mobile medical services from DocGo directly through Epic's EHR interface. Additionally, fitness apps is predicted to grow at fastest CAGR during the forecast period owing to the growing focus on the promotion of a healthy lifestyle, rising adoption of fitness-related applications, surge in awareness regarding self-health management, increasing usage of wearable & smart devices to access fitness apps, and growing awareness regarding diet-related diseases.
By application, monitoring services was the highest revenue-grossing segment in the global mHealth apps market in 2023 owing to growing geriatric population suffering from chronic disorders which require continuous monitoring, rising technological advancements, and increasing launch of advanced applications. For instance, in October 2022, ALYKA Health has released a mobile health app designed to fill the void between medical appointments, serving as a dependable digital health assistant for individuals striving for optimal health. Additionally, fitness solutions is predicted to grow at fastest CAGR during the forecast period owing to the rising demand for fitness & wellness apps, increasing trend of prioritizing a healthy body has motivated individuals to adhere to dietary regimens & establish regular exercise routines, and surge in adoption of mobile health apps that help individuals adhere to these habits by delivering timely reminders & providing customized diet plans.
By platform, google play store was the highest revenue-grossing segment in the global mHealth apps market in 2023 owing to surge in investment by health app companies in the platform, rising penetration rate of smartphones in both developed & developing countries, and increasing technological advancements in android apps. Additionally, apple app store is predicted to grow at fastest CAGR during the forecast period owing to the rising sales of iPhones, growing adoption of smartphones & other smart medical devices equipped with health applications, elevated levels of privacy standards & meticulously curated content are maintained, and increasing launch of advanced apps. For instance, in October 2022, Apple Inc. has introduced a revised edition of Apple Fitness+ alongside a subscription service, which is expected to enhance the company's market standing.
North America region is anticipated for the highest revenue share during the forecast period owing to the increase in awareness among individuals about the importance of adopting mobile health applications, rising advancements in network coverage, surge in usage of smartphones, growing geriatric population, increasing prevalence of chronic diseases, rising endorsement from healthcare professionals for the utilization of medical health applications, and surge in mergers & acquisitions within market players. For instance, in July 2022, MFine and LifeCell, a diagnostics firm, have come to an agreement to merge and establish a new collaborative venture named LifeWell. This fresh partnership has secured $80 million in funding from OrbiMed, a healthcare investor. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the growing demand for health applications, rapid expansion of smartphone usage, surge in number of internet users, increasing government initiatives to launch & promote mobile health applications, and growing launch of advanced devices with integrated medical health apps. For instance, in January 2023, Garmin, a US-based company, has introduced the Instinct Crossover in India, offering a comprehensive range of wellness features, such as Sleep Score, Advanced Sleep Monitoring, and Health Monitoring activities.
Segmentation: MHealth Apps Market Report 2023 - 2034
MHealth Apps Market Analysis & Forecast by Type 2023 - 2034 (Revenue USD Bn)
- Fitness Apps
- Exercise & Fitness
- Lifestyle & Stress
- Diet & Nutrition
- Medical Apps
- Diagnostic Apps
- Women’s Health Apps
- Medication Management Apps
- Personal Health Record Apps
- Disease Management Apps
- Remote Monitoring Apps
- Others
MHealth Apps Market Analysis & Forecast by Application 2023 - 2034 (Revenue USD Bn)
- Fitness Solutions
- Diagnostic Services
- Monitoring Services
- Others
MHealth Apps Market Analysis & Forecast by Platform 2023 - 2034 (Revenue USD Bn)
- Apple App Store
- Google Play Store
- Others
MHealth Apps Market Analysis & Forecast by Region 2023 - 2034 (Revenue USD Bn)
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of LATAM
- Middle East & Africa
- South Africa
- GCC
- Rest of MEA
Table of Contents
1. Research Methodology
2. Introduction
4. Market Environment Analysis
5. Market Dynamics
7. MHealth Apps Market: Type Estimates & Trend Analysis
8. MHealth Apps Market: Application Estimates & Trend Analysis
9. MHealth Apps Market: Platform Estimates & Trend Analysis
10. Regional Market Analysis
11. North America MHealth Apps Market
12. Europe Global MHealth Apps Market
13. Asia Pacific Global MHealth Apps Market
14. Latin America Global MHealth Apps Market
15. MEA Global MHealth Apps Market
16. Competitor Analysis
17. Company Profiles
Companies Mentioned
- GlaxoSmithKline plc
- AstraZeneca PLC
- Samsung Electronics Co. Ltd
- Sanofi
- Teladoc Health Inc.
- Google (Alphabet) Inc.
- Johnson and Johnson
- Apple Inc.
- Abbott Laboratories
- Novartis AG
- F. Hoffmann-La Roche Ltd.
- Allscripts
- Bristol-Myers Squibb Company
- Pfizer Inc.
- Merck and Co. Inc.
- Airstrip Technologies Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | January 2024 |
| Forecast Period | 2023 - 2034 |
| Estimated Market Value ( USD | $ 44.62 Billion |
| Forecasted Market Value ( USD | $ 162.53 Billion |
| Compound Annual Growth Rate | 12.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 16 |
