The global ovulation testing kits market size was estimated to be USD 3.07 billion in 2023 and is expected to reach at USD 6.44 billion by 2034 with a CAGR of 6.97% during the forecast period 2024-2034. Surge in prevalence of polycystic ovary syndrome (PCOS) & other hormonal disorders that affect women of reproductive age, growing trend toward delaying first-time pregnancies & declining fertility rates, rising technological advancement, increasing success rates of in vitro fertilization (IVF) technology, surge in awareness regarding IVF procedures, growing efforts in product development, rising research & development activities, and increasing introduction of innovative testing kits by leading market players are some of the key factors boosting the market growth.
Increasing introduction of innovative testing kits by leading market players is predicted to boost the market growth during the forecast period. Market participants are directing their efforts toward creating ovulation test kits that are increasingly accurate, user-friendly, and advanced. This is prompted by the escalating competition in terms of affordability and the demand for ovulation test kits that can deliver results with 99% accuracy when used at home. As a result, industry players are prioritizing the development of innovative testing kits. For instance, in January 2022, Kindbody, a prominent provider of fertility and family-building care services, has introduced "Kind at Home," its consumer products division. This initiative is designed to assist individuals throughout their entire reproductive journey, starting with user-friendly at-home fertility hormone tests for both women and men. The Kind at Home fertility test kit offers consumers a comprehensive understanding of their fertility status from the comfort of their homes. Additionally, it includes personalized recommendations from Kindbody physicians that can be discussed during virtual or in-person clinic appointments with patients.
By product, urine ovulation test was the highest revenue-grossing segment in the global ovulation testing kits market in 2023 as it offers a high level of precision & can determine both the presence & absence of hCG (human chorionic gonadotropin), which is an indicator of pregnancy, growing trend of patients leaning towards self-monitoring of their medical conditions can be attributed to the ease of access & user-friendly design of at-home testing equipment, rising focus on development of ovulation prediction kits for home use. For instance, in December 2022, Singapore’s based manufacturer of medical devices and appliances BUZUD, announces launch of LH Ovulation Rapid Test for Self-Testing, designed and produced in 3 configurations: midstream, cassette type and strip type. Additionally, digital ovulation test is predicted to grow at fastest CAGR during the forecast period owing to the introduction of digital ovulation test kits. Certain digital ovulation tests come equipped with built-in memory or smartphone app connectivity, enabling users to monitor their fertility and gain insights into their menstrual cycles over time. These features within digital kits are expected to boost the demand for these innovative products. Additionally, the changing landscape of healthcare regulations is creating favorable conditions for new entrants to access these opportunities.
By distribution channel, pharmacies & drugstores was the highest revenue-grossing segment in the global ovulation testing kits market in 2023 owing to the ongoing expansion in the quantity of retail pharmacies, rising trend among market participants to provide all-inclusive digital ovulation test kits, surge in women's inclination to perform ovulation tests at home using these tools, rather than seeking medical guidance at a doctor's office or hospital, and increasing collaborations within market players. For instance, in July 2023, 2San, a supplier of self-diagnostic tests, has partnered with Proov to distribute their proprietary at-home fertility tests in select Hy-Vee stores across eight states in the Midwest. Additionally, e-commerce is predicted to grow at fastest CAGR during the forecast period owing to the swift proliferation of internet connectivity, surging popularity of online shopping platforms, the accessibility of a wide range of product options, and the availability of knowledgeable customer service representatives for assistance & information.
North America region is anticipated for the highest revenue share during the forecast period owing to the rising demand for advanced ovulation test kits dur to the availability of advanced features such as Bluetooth connectivity & smart countdown functions, growing focus on development of new products that can provide better outcomes at a more cost-effective price, all the while prioritizing simplicity & reliability in their results, and increasing launch of new products. For instance, in August 2023, Clearblue, the world’s #1 selling brand in home pregnancy and fertility tests, is expanding to a new category, menopause. Clearblue is making strides in the discussion about menopause by introducing the Clearblue Menopause Stage Indicator. This innovative product is the first and only one that integrates a woman's urine FSH (follicle-stimulating hormone) measurements with her age and menstrual cycle history to provide information about her probable stage of menopause. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the surge in number of women dealing with lifestyle disorders, increasing investments in fertility & ovulation monitor development, decreasing fertility rates, growing technological advancements in ovulation testing methods, and rising introduction of innovative products. For instance, in September 2023, Prega News, a leading brand in India for pregnancy detection cards with a significant market share, has introduced a new range of products. Among these, the Ova News Ovulation Detection Kit is designed to help women monitor their ovulation cycles.
Increasing introduction of innovative testing kits by leading market players is predicted to boost the market growth during the forecast period. Market participants are directing their efforts toward creating ovulation test kits that are increasingly accurate, user-friendly, and advanced. This is prompted by the escalating competition in terms of affordability and the demand for ovulation test kits that can deliver results with 99% accuracy when used at home. As a result, industry players are prioritizing the development of innovative testing kits. For instance, in January 2022, Kindbody, a prominent provider of fertility and family-building care services, has introduced "Kind at Home," its consumer products division. This initiative is designed to assist individuals throughout their entire reproductive journey, starting with user-friendly at-home fertility hormone tests for both women and men. The Kind at Home fertility test kit offers consumers a comprehensive understanding of their fertility status from the comfort of their homes. Additionally, it includes personalized recommendations from Kindbody physicians that can be discussed during virtual or in-person clinic appointments with patients.
By product, urine ovulation test was the highest revenue-grossing segment in the global ovulation testing kits market in 2023 as it offers a high level of precision & can determine both the presence & absence of hCG (human chorionic gonadotropin), which is an indicator of pregnancy, growing trend of patients leaning towards self-monitoring of their medical conditions can be attributed to the ease of access & user-friendly design of at-home testing equipment, rising focus on development of ovulation prediction kits for home use. For instance, in December 2022, Singapore’s based manufacturer of medical devices and appliances BUZUD, announces launch of LH Ovulation Rapid Test for Self-Testing, designed and produced in 3 configurations: midstream, cassette type and strip type. Additionally, digital ovulation test is predicted to grow at fastest CAGR during the forecast period owing to the introduction of digital ovulation test kits. Certain digital ovulation tests come equipped with built-in memory or smartphone app connectivity, enabling users to monitor their fertility and gain insights into their menstrual cycles over time. These features within digital kits are expected to boost the demand for these innovative products. Additionally, the changing landscape of healthcare regulations is creating favorable conditions for new entrants to access these opportunities.
By distribution channel, pharmacies & drugstores was the highest revenue-grossing segment in the global ovulation testing kits market in 2023 owing to the ongoing expansion in the quantity of retail pharmacies, rising trend among market participants to provide all-inclusive digital ovulation test kits, surge in women's inclination to perform ovulation tests at home using these tools, rather than seeking medical guidance at a doctor's office or hospital, and increasing collaborations within market players. For instance, in July 2023, 2San, a supplier of self-diagnostic tests, has partnered with Proov to distribute their proprietary at-home fertility tests in select Hy-Vee stores across eight states in the Midwest. Additionally, e-commerce is predicted to grow at fastest CAGR during the forecast period owing to the swift proliferation of internet connectivity, surging popularity of online shopping platforms, the accessibility of a wide range of product options, and the availability of knowledgeable customer service representatives for assistance & information.
North America region is anticipated for the highest revenue share during the forecast period owing to the rising demand for advanced ovulation test kits dur to the availability of advanced features such as Bluetooth connectivity & smart countdown functions, growing focus on development of new products that can provide better outcomes at a more cost-effective price, all the while prioritizing simplicity & reliability in their results, and increasing launch of new products. For instance, in August 2023, Clearblue, the world’s #1 selling brand in home pregnancy and fertility tests, is expanding to a new category, menopause. Clearblue is making strides in the discussion about menopause by introducing the Clearblue Menopause Stage Indicator. This innovative product is the first and only one that integrates a woman's urine FSH (follicle-stimulating hormone) measurements with her age and menstrual cycle history to provide information about her probable stage of menopause. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the surge in number of women dealing with lifestyle disorders, increasing investments in fertility & ovulation monitor development, decreasing fertility rates, growing technological advancements in ovulation testing methods, and rising introduction of innovative products. For instance, in September 2023, Prega News, a leading brand in India for pregnancy detection cards with a significant market share, has introduced a new range of products. Among these, the Ova News Ovulation Detection Kit is designed to help women monitor their ovulation cycles.
Segmentation: Ovulation Testing Kits Market Report 2023 - 2034
Ovulation Testing Kits Market Analysis & Forecast by Product 2023 - 2034 (Revenue USD Bn)
- Saliva Ovulation Test
- Digital Ovulation Test
- Urine Ovulation Test
- Cassette Type
- Midstream Type
- Test Strip Type
Ovulation Testing Kits Market Analysis & Forecast by Distribution Channel 2023 - 2034 (Revenue USD Bn)
- E-Commerce
- Pharmacies & Drugstores
- Hypermarkets & Supermarkets
Ovulation Testing Kits Market Analysis & Forecast by Region 2023 - 2034 (Revenue USD Bn)
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of LATAM
- Middle East & Africa
- South Africa
- GCC
- Rest of MEA
Table of Contents
1. Research Methodology
2. Introduction
4. Market Environment Analysis
5. Market Dynamics
7. Ovulation Testing Kits Market: Product Estimates & Trend Analysis
8. Ovulation Testing Kits Market: Distribution Channel Estimates & Trend Analysis
9. Regional Market Analysis
10. North America Ovulation Testing Kits Market
11. Europe Global Ovulation Testing Kits Market
12. Asia Pacific Global Ovulation Testing Kits Market
13. Latin America Global Ovulation Testing Kits Market
14. MEA Global Ovulation Testing Kits Market
15. Competitor Analysis
16. Company Profiles
Companies Mentioned
- Easy@Home Fertility
- PREGMATE
- Prega News
- Runbio Biotech Co. Ltd.
- Piramal Healthcare
- Wondfo
- Swiss Precision Diagnostics GmbH
- Fairhaven Health
- Kindbody
- Proov
- Accuquik
- Clearblue
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | January 2024 |
| Forecast Period | 2023 - 2034 |
| Estimated Market Value ( USD | $ 3.07 Billion |
| Forecasted Market Value ( USD | $ 6.44 Billion |
| Compound Annual Growth Rate | 6.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 12 |
