Foil Shavers Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Consumer Preference Shifts from Manual Razors to Foil Shavers

The global foil shavers market, which generated revenues of US$ 4.45 billion in 2024, is poised for significant growth. A report indicates that the demand for foil shavers is on the rise, with the top market players holding a prominent share in 2024. The market is expected to reach US$ 5.7 billion by 2031.

Changing Consumer Preferences

Foil shavers are gaining widespread popularity worldwide, with consumers shifting away from traditional razor shaving due to its cumbersome process and potential skin side effects. The advancement of grooming techniques and products in barbering has given men a wide range of facial hair styling and grooming options. Foil shavers have become an integral part of modern-day barbering, offering precise and quick shaves, making them ideal for achieving a super clean look, everyday shaving, fine hair grooming, and straight-line trimming.

Impact of COVID-19 on the Beauty and Grooming Category

The beauty and grooming category, including foil shavers, experienced a surge in interest during the COVID-19 pandemic. Closed salons led to increased sales of electric shavers, with foil shavers gaining an edge over rotary shavers due to their precision and efficiency.

Online Retailing's Role in Market Growth

The increasing popularity of online retailing has played a significant role in the market's growth. Massive online marketing campaigns and promotions by e-commerce and technological giants have reshaped consumer purchase patterns. Online retailing provides convenience for both consumers and sellers, offering a platform for brands to showcase their products with easy segregation and comparison of specifications. Customer reviews further aid potential buyers in making informed decisions.

Product Innovation Driving Demand

Manufacturers are incorporating state-of-the-art production approaches and product innovation to enhance workflow and meet consumer demands. Design innovation is trending in the retail space, with consumers showing interest in products that add ease, convenience, and speed to their daily routines.

Challenges from Manual Razors

The continued preference for manual razors poses a challenge to the foil shavers market. Manual razors offer a close shave and are often more affordable, despite potential long-term costs. However, technological advancements are narrowing the gap between manual and electric shavers, reducing the demand for manual razors.

Regional Analysis

• United States: The U.S. market for foil shavers is thriving, driven by consumer trends favoring electric shavers. Consumers in the U.S. seek technological advancements in personal grooming products, leading to increased online research and in-store experiences before making purchasing decisions.
• United Kingdom: Foil shavers are gaining popularity among men in the UK, offering ease and styling options. Companies are categorizing foil shavers based on features, specifications, and price ranges to cater to a broader consumer base, including traveling enthusiasts who prefer cordless foil shavers.
• Japan: Foil shavers are attracting both men and women in Japan due to changing beauty standards influenced by social media and television. The ease of use and precise grooming provided by foil shavers have made them popular choices.
• India: India has witnessed a surge in the demand for personal grooming products, including foil shavers, especially during the COVID-19 lockdown. Online channels have seen increased participation from female shoppers in smaller towns, with various grooming products becoming popular.

Competitive Landscape

The global foil shavers market is moderately competitive, with numerous manufacturers vying for market dominance. Strategies include acquisitions, mergers, partnerships, and a focus on sustainability to appeal to eco-conscious consumers.

Key Companies Profiled

• Wahl Clipper Corporation
• Panasonic Corporation
• Koninklijke Philips N.V.
• Braun GmbH
• Havells India Limited
• Carrera (Safilo Group S.p.A)
• Conair Corporation (Jarden)
• Gamma+ LLC
• Bevel (Walker and Company)
• Mangroomer
• Remington
• Andis Company, Inc.

Key Segments Covered in Foil Shavers Industry Research

Price Range

• Below US$ 45
• US$ 45- US$ 85
• US$ 85 & Above

End User

• Men
• Women

Sales Channel

• Wholesalers & Distributors
• Modern Trade
• Convenience Stores
• Specialty Stores
• Multi-brand Stores
• Online Retailing
• Independent Small Stores
• Others

Region

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa (MEA)

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