'United Kingdom (UK) Home Household Storage Market Trends, Analysis, Consumer Dynamics and Spending Habits' report offers a comprehensive insight into consumer attitudes in the UK household storage market. The report focuses on six key subcategories: total household storage, general storage box, laundry and clothes storage, soft storage, entertainment and office storage, and large storage. Consumer data is based on our 2023 UK household storage survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
Amazon holds the highest conversion rate in the overall household storage market
Amazon was the most shopped at retailer for general storage box, laundry and clothes storage, soft storage and large storage
36.4% of respondents purchased online when shopping for household storage
Reasons to Buy
- Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- 'Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.'
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Research Prior to Purchase
- Views Prior to Purchase
- Category-specific questions
- Methodology & Contacts
- Consumer Penetration by Product, 2023
- Purchase Motivations, 2023
- Retailer Conversion Rates, 2023
- Retailers Purchased from by Subcategory (Top 5), 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice by Retailer, 2023
- Retailer Improvement Opportunities by Retailer, 2023
- Consumer Penetration, 2023
- Consumer Penetration by Subcategory, 2023
- Replacement Cycle, 2023
- Retailers Visited & Purchased from, 2023
- Retailer Profile - Amazon, 2023
- Retailer Profile - B&M, 2023
- Retailer Profile - ASDA, 2023
- Retailer Profile - Argos, 2022
- Retailer Profile - IKEA, 2023
- Drivers of Retailer Choice, 2023
- Retailer Improvement Opportunities, 2023
- Shopper Research Process, 2023
- Interaction with staff instore, 2023
- Channel Usage when Researching, 2023
- Channel Usage when Purchasing, 2023
- Online Fulfilment Methods, 2023
- Shopper Views on Online Shopping for Household Storage, 2023
- Satisfaction with Online Shopping for Household Storage, 2023
- Views Prior to Purchase, 2023
- Factors of Importance, 2023
- Opinions on household storage, 2023
- Current situation in terms of moving home, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- Argos
- ASDA
- B&M
- B&Q
- Dunelm
- Flying Tiger Copenhagen
- Home Bargains
- IKEA
