The report includes analysis, brands, and trends associated with online in the Global Online Apparel Market and the impact of inflation
The global online apparel market experienced a modest growth of 2.6% in 2023, reaching a valuation of $554.0 billion. This growth was hindered by economic challenges and a preference among consumers for the in-person shopping experience after the pandemic. As a result, the online penetration rate decreased by 0.4ppts to 26.6%. However, the market is poised for a gradual acceleration, with expectations of a 3.5% growth in 2024 and a CAGR of 4.5% from 2023 to 2028, technological advancements, particularly in artificial intelligence (AI) and augmented reality (AR), are anticipated to bolster online penetration.Scope
- Digital innovations will fuel future outperformance of the online market
- Asia-Pacific is expected to overtake the Americas as biggest online region out to 2028
- Shein’s ultra-low prices and agile supply chain allow it to dominate the online market
Reasons to Buy
- Gain a comprehensive view of the global online apparel market to 2028
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand
- Investigate current and forecast trends in the online apparel market to identify the opportunities offering the most potential
- Understand who the main players are in the online apparel market and gain insights into their market share
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Shein
- Alibaba
- Amazon
- JD.com
- Zalando
- Vip.com
- Nike
- Zara
- H&M
- Macy’s
- ASOS
- About You
- Cider
- Mango
- Bershka
- Depop
- AliExpress

