India Plant Based Nutraceuticals Market Report and Forecast 2025-2034

The India plant-based nutraceuticals market is expected to grow at a CAGR of 15.00% during the forecast period of 2025-2034.

Key Market Trends and Insights

• The India plant-based protein supplements market generated a revenue of around USD 100 million in 2024.
• Vitamins and minerals are witnessing expedited growth in the market.
• Online channels are gaining popularity in the market, emerging as a preferred distribution channel.

India Plant-Based Nutraceuticals Market Overview

Plant-based nutraceuticals are derived from natural sources like plants and offer a range of health benefits. They are rich in phytochemicals, antioxidants, vitamins, and minerals, supporting various bodily functions and potentially aiding in preventing or managing diseases. These nutraceuticals can be found in whole foods, herbal products, or isolated active ingredients. Nutraceuticals are substances found in plant-based foods that offer health benefits beyond basic nutrition. These include things like turmeric, Boswellia, and glucosamine, which are known for their anti-inflammatory and joint health benefits. Plant-based nutraceuticals may help reduce inflammation, support joint health, improve respiratory function, aid in digestive health, and promote skin health. The market is anticipated to grow at a CAGR of 15.00% during the forecast period of 2025-2034.

India Plant-Based Nutraceuticals Market Growth Drivers

Increased Health Awareness and Preventive Healthcare

India's nutraceutical market is growing due to greater by public health consciousness and preventive care. Important products include multivitamins like Revital, protein supplements such as Ensure, and Ayurvedic formulations like Chyawanprash. Government initiatives, including the Food Safety and Standards Authority of India's (FSSAI) 2022 regulations, ensure products are both safe and effective. Marine biotechnology and other technologies are enhancing product quality and innovation.

India Plant-Based Nutraceuticals Market Trends

Rising Demand for Plant-Based Products

Plant-based nutraceuticals are becoming increasingly popular in India, due to growing health awareness and anxieties around synthetic alternatives. Products like Organic India’s herbal supplements and Naturaltein’s plant-based proteins are emblematic of this trend. Government initiatives, such as the FSSAI's regulations and the Ayushman Bharat program stimulate the sector’s growth. Institutions like the Central Marine Fisheries Research Institute (CMFRI) are developing nutraceuticals from seaweeds, like Cadalmin Green Algal extract, to better manage lifestyle diseases and dietary deficiencies.

Focus on Preventive Healthcare to Boost India Plant-Based Nutraceuticals Market Demand

The COVID-19 pandemic has hastened the adoption of preventive healthcare measures enabling a surge in the demand for nutraceuticals aimed at supporting immunity and overall well-being. Dabur Chyawanprash Sales increased by 400% during the pandemic, a sign of its popularity as an immunity-boosting supplement. Mother Dairy Haldi Milk launched turmeric-infused milk to promote immune health. Zys-Co-Vir and Zys-Co-Min AYUSH-recommended products formulated to enhance immunity. FSSAI underlined the importance of fortified milk in enhancing health and immunity during COVID-19.

India Plant-Based Nutraceuticals Market Share

Vitamins and Minerals Lead the Dietary Supplement Type Market Segmentation

This leadership is supported by consumer awareness of preventive healthcare and higher consciousness nutritional deficiencies, an increased interest in vegan and plant-based lifestyles. Within the vitamins and minerals segment, plant-based options are becoming more important due to higher awareness of preventive healthcare and increased number of vegans. Additionally, ingredients like pea protein are also a significant part of the plant-based supplements market.

Leading Players in the India Plan Based Nutraceuticals Market

The key features of the market report comprise patent analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:

Zywie Ventures Private Limited (Oziva)

OZiva, a brand of Zywie Ventures, focuses on clean, plant-based nutrition and beauty products. Their product line includes protein powders, hair and beauty supplements, and women's health products. OZiva emphasizes natural, vegan, and clean-label ingredients, offering options like plant-based protein blends, hair growth serums, and skin brightening products.

Organic India Pvt. Ltd.

Organic India is a multi-national company founded in 1997 by Bharat Mitra and Bhavani Lev, specializing in organic, herbal, and Ayurvedic health products. The company is known for its organically grown tulsi teas and other products like supplements, infusions, and packaged foods. Organic India operates with a commitment to sustainable agriculture, supporting thousands of small family farmers in India and promoting fair trade practices.

Satiya Nutraceuticals (Plix)

Satiya Nutraceuticals, operating under the brand name Plix, is a Mumbai-based, plant-based nutrition company focused on the health and wellness market. Founded in 2019 by Rishubh Satiya and Akash Zaveri, Plix offers a range of nutritional supplements and food products, primarily through e-commerce channels. The company emphasizes clean label, plant-based ingredients and has expanded into various categories like weight management, fitness, and skincare.

Lifevision Healthcare

Lifevision Healthcare, established in 2010, is a prominent pharmaceutical manufacturer and supplier in India. They are known for producing a wide range of high-quality, affordable pharmaceutical products, including tablets, capsules, and ointments. They operate with a strong focus on quality and accessibility, offering PCD (Propaganda cum Distribution) pharma franchise opportunities. Lifevision Healthcare is also recognized as a leading third-party manufacturing company, providing comprehensive services from formulation development to packaging.

Other key players include Zoic Pharmaceuticals and uniraylifesciences.

India Plant-Based Nutraceuticals Market Segmentation

India Plant Based Nutraceuticals Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Functional Food and Beverage
• Dietary Supplements

Market Breakup by Dietary Supplements Type

• Vitamins
• Proteins
• Calcium and Minerals
• Enzymes and Fatty Acids
• Others

Market Breakup by Form

• Capsule
• Tablet
• Liquid
• Others

Market Breakup by Age Group

• Adults
• Kids

Market Breakup by Distribution Channel

• Hospital Pharmacies
• Retail Pharmacies
• Online Channels

Key Questions Answered in the India Plant Based Nutraceutical Market

• What was the India plant-based nutraceuticals market value in 2024?
• What is the India plant-based nutraceuticals market forecast outlook for 2025-2034?
• What is market segmentation based on type?
• What is the market breakup based on diet supplement type?
• What is market segmentation based on form?
• What is market segmentation based on age group?
• What are the major factors aiding the India plant-based nutraceutical market demand?
• How has the market performed so far, and how is it anticipated to perform in the coming years?
• What are the market's major drivers, opportunities, and restraints?
• What are the major India plant-based nutraceutical market trends?
• Which type will lead the market segment?
• Which application will lead the market segment?
• Which end user will lead the market segment?
• Who are the key players involved in the India plant-based nutraceutical market?
• What is the patent landscape of the market?
• What are the current unmet needs and challenges in the market?
• How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?