The Europe home care market reached a value of around USD 31.98 billion in 2024. The market is further expected to grow at a CAGR of 2.80% in the forecast period of 2025-2034 to attain a value of USD 42.15 billion by 2034.
Rising Demand for Kitchen Care Products to Keep the Kitchen Free from Germs to Bolster the Growth of the Home Care Industry
Based on product, the kitchen care segment accounts for a significant share in the market, owing to the rising demand for dishwash detergents, oven and grill cleaners, and rinse aids, among others. This can be attributed to the fact that ovens, grills, and dishes are used almost every day to prepare food. Over the forecast period, the growing awareness pertaining to hygiene and sanitation, especially in the kitchen, is likely to aid the market growth. As the kitchen is a potential breeding ground for bacteria and germs, the kitchen products need to be washed on a regular basis to keep the family safe from diseases.
The home care market in Europe is driven by the growing demand for home care products from households owing to the high standards of living, increasing consumer disposable income, and the growing awareness about the importance of cleanliness and hygiene in homes to prevent diseases and bolster the safety of the family. Over the forecast period, the rising concerns pertaining to the spread of the virus and infectious diseases, especially after the COVID-19 outbreak, are likely to augment the demand for home care products with disinfectant properties in Europe. In addition, the easy availability of home care products in supermarkets and hypermarkets and convenience and online stores is expected to further aid the market growth in the region.
Rising Demand for Kitchen Care Products to Keep the Kitchen Free from Germs to Bolster the Growth of the Home Care Industry
Based on product, the kitchen care segment accounts for a significant share in the market, owing to the rising demand for dishwash detergents, oven and grill cleaners, and rinse aids, among others. This can be attributed to the fact that ovens, grills, and dishes are used almost every day to prepare food. Over the forecast period, the growing awareness pertaining to hygiene and sanitation, especially in the kitchen, is likely to aid the market growth. As the kitchen is a potential breeding ground for bacteria and germs, the kitchen products need to be washed on a regular basis to keep the family safe from diseases.
Europe to be Among the Leading Markets for Home Care Products Globally
The home care market in Europe accounts for a significant share in the global home care industry and the region is likely to witness a steady growth in the forecast period. The market growth has been driven by the increased demand for home care products to enhance the presentability and aesthetic appeal of the home, owing to the high consumer disposable income in the region. Over the forecast period, the rising travel and tourism industry in parts of Europe is likely to provide impetus to the market, as home care products are not just confined to households but can also be used in restaurants, hotels, and various other commercial sectors.Home Care: Market Segmentation
Home care is defined as the care provided to the house through various home care products. Home care helps the house stay free from diseases so that the occupants are safe and healthy, and is aimed towards enhancing the presentability of the house.Based on product, the market is segmented into:
- Kitchen Care
- Dishwash Detergent
- Rinse Aid
- Degreaser
- Oven and Grill Cleaner
- Fresh Produce Wash
- Others
- Household Care
- Odour Control
- Mattress Cleaner
- Carpet Cleaner
- Others
- Bathroom Care
- Descaler
- Bathroom Cleaner
- Others
- Laundry Care
- Liquid Laundry Detergent
- Stain Remover
- Others
The major distribution channels of the product include:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Stores
- Others
The regional markets for the product include:
- United Kingdom
- Germany
- France
- Italy
The home care market in Europe is driven by the growing demand for home care products from households owing to the high standards of living, increasing consumer disposable income, and the growing awareness about the importance of cleanliness and hygiene in homes to prevent diseases and bolster the safety of the family. Over the forecast period, the rising concerns pertaining to the spread of the virus and infectious diseases, especially after the COVID-19 outbreak, are likely to augment the demand for home care products with disinfectant properties in Europe. In addition, the easy availability of home care products in supermarkets and hypermarkets and convenience and online stores is expected to further aid the market growth in the region.
Key Industry Players in the Europe Home Care Market
The report gives a detailed analysis of the following key players in the Europe home care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:- Unilever plc
- Henkel AG & Co. KGaA
- The Procter & Gamble Company
- Reckitt Benckiser Group plc
- Kimberly-Clark Corporation
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Europe Home Care Market Analysis
6 Regional Analysis
7 Market Dynamics
8 Competitive Landscape
Companies Mentioned
The key companies featured in this Europe Home Care market report include:- Unilever plc
- Henkel AG & Co. KGaA
- The Procter & Gamble Company
- Reckitt Benckiser Group plc
- Kimberly-Clark Corporation
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 141 |
| Published | August 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 31.98 Billion |
| Forecasted Market Value ( USD | $ 42.15 Billion |
| Compound Annual Growth Rate | 2.8% |
| Regions Covered | Europe |
| No. of Companies Mentioned | 6 |
