North America Home Care Market Report and Forecast 2025-2034

The North America home care market reached a value of around USD 20.83 billion in 2024. The market is further expected to grow at a CAGR of 2.80% in the forecast period of 2025-2034 to attain a value of USD 27.46 billion by 2034.

Rising Demand for Laundry and Kitchen Care Products to Bolster the Growth of the Home Care Industry

Based on product, the laundry care segment accounts for a significant share in the market and is anticipated to attain a considerable growth in the forecast period as well. This can be attributed to the rising demand for liquid laundry detergents in the region, as they are powerful and can remove the dirt easily from the clothes, as the dirt and dust on clothes can be the carrier of infections and viruses. Meanwhile, the kitchen care segment in North America is anticipated to hold a considerable share in the market, owing to the fact that food is an essential component in the household, and the quality of the food depends on the hygiene level of the kitchen. Therefore, to achieve the maximum level of hygiene in the kitchen, the demand for kitchen care products such as dishwash detergents, oven and grill cleaners, and rinse aids, among others, are anticipated to rise in the forecast period.

The United States to Account for a Significant Share in the Market

Ever since the COVID-19 pandemic has struck the world, the awareness pertaining to the health and hygiene of people has increased dramatically in countries like the United States of America and Canada. This has led to a sharp increase in demand for home care products to counter bacteria and germs, which can prove to be lethal for children and geriatrics. In addition, the market is expected to be aided by the increased standards of living of the American population, along with the technological advancements in the distribution channels, such as the rapid expansion of e-commerce giants to provide quality home care products.

Home Care Industry Segmentation

Home care is defined as the care and maintenance of the house carried out with the help of home care products. The home care products are aimed towards bolstering the overall health and hygiene of the house and making the place free from diseases.

The various products in the home care market include:

• Kitchen Care
• Dishwash Detergent
• Rinse Aid
• Degreaser
• Oven and Grill Cleaner
• Fresh Produce Wash
• Others
• Household Care
• Odour Control
• Mattress Cleaner
• Carpet Cleaner
• Others
• Bathroom Care
• Descaler
• Bathroom Cleaner
• Others
• Laundry Care
• Liquid Laundry Detergent
• Stain Remover
• Others

The significant distribution channels of the product include:

• Supermarket and Hypermarket
• Convenience Stores
• Online Stores
• Others

The regional markets for the product include:

• United States
• Canada

Increased Focus on Hygiene and Sanitation, Especially After the COVID-19 Outbreak, to Boost the Growth of the Home Care Industry

The renewed focus on hygiene and sanitation as a result of the rampant spread of the COVID-19 pandemic is expected to significantly enhance the demand for home care products in North America. There has been a rise in utilisation of high-quality home care products in homes, hotels and restaurants, and others. Home care products that include kitchen care, laundry care, household care, and bathroom care categories, keep the germs away from the house and play a crucial role in reducing the hospital admission rate and its associated costs. In addition, the market is expected to be aided by the rising disposable income and increasing population in the United States and Canada. Over the forecast period, the growing innovations by the manufacturers to offer products with powerful disinfectant properties are expected to further propel the industry forward.

Key Industry Players in the North America Home Care Market

The report gives a detailed analysis of the following key players in the North America home care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Unilever plc
• Henkel AG & Co. KGaA
• The Procter & Gamble Company
• S.C. Johnson & Sons Inc.
• Colgate-Palmolive Company
• Others

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.