The cheerleading equipment market was valued at $1653.1 million in 2022 and is projected to reach $2,539.2 million by 2032, registering a CAGR of 4.4% from 2023 to 2032.
Cheerleading is a sport and performance activity that typically involves a group of individuals, known as cheerleaders, who cheerin synchronized routines and stunts to motivate and support sports teams. It requires specific equipment and apparel to ensure safety and performance. Cheerleaders wear specialized uniforms and shoes, with pom-poms for visual excitement. Moreover, this equipment enhances appearance, presentation and overall quality of the performance.
The cheerleading equipment market is analyzed on the basis of equipment type, end-user, distribution channel and region. On the basis of equipment type, the market is divided into apparel & accessories, protective gear, mat, flags & banners, pom poms and others. On the basis of equipment type, the apparel and accessories segment dominate the cheerleading equipment market in 2022 and is anticipated to maintain its dominance throughout the forecast period. Apparel and accessories are important for the performance, safety, and overall spirit of cheerleaders.
These accessories are meant to provide cheerleaders style, comfort, and support so they can perform and interact with the audience. Cheerleading outfits, shoes, shorts, socks, tights, warm-up clothes, hair accessories, water bottles, spirit wear, and other items are included in the cheerleading apparel and accessories. Furthermore, the ongoing innovation in clothing and accessories with cutting-edge fabrics that offer performance advantages like flexibility, durability, and moisture-wicking has shown to be a compelling selling feature.
The rise in environmental awareness has led to a desire for eco-friendly and sustainable materials for cheerleading-accessories and gear. Furthermore, cheering apparel has benefited from the rise in popularity of athleisure wear, which places a focus on performance, comfort, and flexibility. In addition, the themed and seasonal collections that correspond with particular occasions, festivals, or competition seasons have generated attention and ultimately increased this segment's sales.
On the basis of end user, the market is segregated into schools & colleges, universities & institutes, gymnastic & acro teams, and sports teams. The schools & colleges segment dominates the cheerleading equipment market in 2022 and is anticipated to maintain its dominance throughout the forecast period. There has been a notable increase in the demand for cheerleading equipment in both schools and colleges, in recent years.
Cheerleading is observed as an important aspect of the school experience. It helps to boost school spirit and increase student engagement. Many schools and colleges have their own cheerleading teams that compete in different sports events such as football and basketball games. Companies that are involved in cheerleading are working to create and promote goods and services, such as uniforms and adapted equipment, that are suitable for a wide range of cheerleaders. Moreover, a majority of students have been encouraged to engage in cheerleading, regardless of the origin, gender, or physical limitations, owing to the increased inclusivity marked upon schools and colleges. Furthermore, cheerleading has become popular marketing tool used by educational institutions to promote their colleges and schools, which helps to build a strong brand identity. This, in turn, fosters the growth of the market.
Cheerleading is a sport and performance activity that typically involves a group of individuals, known as cheerleaders, who cheerin synchronized routines and stunts to motivate and support sports teams. It requires specific equipment and apparel to ensure safety and performance. Cheerleaders wear specialized uniforms and shoes, with pom-poms for visual excitement. Moreover, this equipment enhances appearance, presentation and overall quality of the performance.
The cheerleading equipment market is analyzed on the basis of equipment type, end-user, distribution channel and region. On the basis of equipment type, the market is divided into apparel & accessories, protective gear, mat, flags & banners, pom poms and others. On the basis of equipment type, the apparel and accessories segment dominate the cheerleading equipment market in 2022 and is anticipated to maintain its dominance throughout the forecast period. Apparel and accessories are important for the performance, safety, and overall spirit of cheerleaders.
These accessories are meant to provide cheerleaders style, comfort, and support so they can perform and interact with the audience. Cheerleading outfits, shoes, shorts, socks, tights, warm-up clothes, hair accessories, water bottles, spirit wear, and other items are included in the cheerleading apparel and accessories. Furthermore, the ongoing innovation in clothing and accessories with cutting-edge fabrics that offer performance advantages like flexibility, durability, and moisture-wicking has shown to be a compelling selling feature.
The rise in environmental awareness has led to a desire for eco-friendly and sustainable materials for cheerleading-accessories and gear. Furthermore, cheering apparel has benefited from the rise in popularity of athleisure wear, which places a focus on performance, comfort, and flexibility. In addition, the themed and seasonal collections that correspond with particular occasions, festivals, or competition seasons have generated attention and ultimately increased this segment's sales.
On the basis of end user, the market is segregated into schools & colleges, universities & institutes, gymnastic & acro teams, and sports teams. The schools & colleges segment dominates the cheerleading equipment market in 2022 and is anticipated to maintain its dominance throughout the forecast period. There has been a notable increase in the demand for cheerleading equipment in both schools and colleges, in recent years.
Cheerleading is observed as an important aspect of the school experience. It helps to boost school spirit and increase student engagement. Many schools and colleges have their own cheerleading teams that compete in different sports events such as football and basketball games. Companies that are involved in cheerleading are working to create and promote goods and services, such as uniforms and adapted equipment, that are suitable for a wide range of cheerleaders. Moreover, a majority of students have been encouraged to engage in cheerleading, regardless of the origin, gender, or physical limitations, owing to the increased inclusivity marked upon schools and colleges. Furthermore, cheerleading has become popular marketing tool used by educational institutions to promote their colleges and schools, which helps to build a strong brand identity. This, in turn, fosters the growth of the market.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the cheerleading equipment market analysis from 2022 to 2032 to identify the prevailing cheerleading equipment market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the cheerleading equipment market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global cheerleading equipment market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Distribution Channel
- Retail Stores
- Brand Stores
- Online Stores
- Others
By Equipment Type
- Apparel and Accessories
- Protective Gear
- Mat
- Flags and Banners
- Pom Poms
- Others
By End User
- Sports Teams
- Schools and Colleges
- Universities and Institutes
- Gymnastic and Acro Teams
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- South Korea
- Japan
- India
- Australia
- Asean
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Chile
- United Arab Emirates
- South Africa
- Rest of LAMEA
- Mizuno Corporation
- Fruit of the Loom, Inc.
- Adidas AG
- Nfinity
- Iconix International
- Puma SE
- Nike, Inc.
- DICKS Sporting Goods, Inc
- ASICS Corporation
- Wolverine World Wide, Inc.
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: CHEERLEADING EQUIPMENT MARKET, BY EQUIPMENT TYPE
CHAPTER 5: CHEERLEADING EQUIPMENT MARKET, BY END USER
CHAPTER 6: CHEERLEADING EQUIPMENT MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: CHEERLEADING EQUIPMENT MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Companies Mentioned
- Mizuno Corporation
- Fruit of the Loom, Inc.
- Adidas AG
- Nfinity
- Iconix International
- Puma SE
- Nike, Inc.
- DICKS Sporting Goods, Inc
- ASICS Corporation
- Wolverine World Wide, Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 300 |
| Published | November 2023 |
| Forecast Period | 2022 - 2032 |
| Estimated Market Value ( USD | $ 1653.1 million |
| Forecasted Market Value ( USD | $ 2539.2 million |
| Compound Annual Growth Rate | 4.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
