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Turkey Household Products Market to 2027

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    Report

  • 43 Pages
  • October 2023
  • Region: Turkey
  • MarketLine
  • ID: 5928228
Household Products in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The household products market consists of the retail sale of textile washing products, paper products, dishwashing products, air fresheners, insecticides, toilet care, scouring products, furniture & floor polish, shoe polish. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2022 exchange rates.
  • The Turkish Household Products market had total revenues of $2,033.2 million in 2022, representing a compound annual growth rate (CAGR) of 15.5% between 2017 and 2022.
  • Market consumption volume increased with a CAGR of 1.7% between 2017 and 2022, to reach a total of 452.7 million units in 2022.
  • The performance of the market is forecast to accelerate, with an anticipated CAGR of 23.5% for the five-year period 2022 - 2027, which is expected to drive the market to a value of $5,844.3 million by the end of 2027.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Turkey
  • Leading company profiles reveal details of key household products market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey household products market with five year forecasts

Reasons to Buy

  • What was the size of the Turkey household products market by value in 2022?
  • What will be the size of the Turkey household products market in 2027?
  • What factors are affecting the strength of competition in the Turkey household products market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Turkey's household products market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Turkish household products market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years?
7.4. Which companies market shares have suffered in the last 5 years (2017-2022)?
7.5. What are the most popular brands in the Turkish household products market?
8 Company Profiles
8.1. The Procter & Gamble Co
8.2. Henkel AG & Co. KGaA
8.3. Unilever Italy Holdings Srl
8.4. Hayat Kimya Sanayi A.S.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Turkey household products market value: $ million, 2017-22
Table 2: Turkey household products market volume: million units, 2017-22
Table 3: Turkey household products market category segmentation: % share, by value, 2017-2022
Table 4: Turkey household products market category segmentation: $ million, 2017-2022
Table 5: Turkey household products market geography segmentation: $ million, 2022
Table 6: Turkey household products market distribution: % share, by value, 2022
Table 7: Turkey household products market value forecast: $ million, 2022-27
Table 8: Turkey household products market volume forecast: million units, 2022-27
Table 9: Turkey household products market share: % share, by value, 2022
Table 10: The Procter & Gamble Co: key facts
Table 11: The Procter & Gamble Co: Annual Financial Ratios
Table 12: The Procter & Gamble Co: Key Employees
Table 13: The Procter & Gamble Co: Key Employees Continued
Table 14: Henkel AG & Co. KGaA: key facts
Table 15: Henkel AG & Co. KGaA: Annual Financial Ratios
Table 16: Henkel AG & Co. KGaA: Key Employees
Table 17: Unilever Italy Holdings Srl: key facts
Table 18: Unilever Italy Holdings Srl: Key Employees
Table 19: Hayat Kimya Sanayi A.S.: key facts
Table 20: Hayat Kimya Sanayi A.S.: Key Employees
Table 21: Turkey size of population (million), 2018-22
Table 22: Turkey gdp (constant 2005 prices, $ billion), 2018-22
Table 23: Turkey gdp (current prices, $ billion), 2018-22
Table 24: Turkey inflation, 2018-22
Table 25: Turkey consumer price index (absolute), 2018-22
Table 26: Turkey exchange rate, 2018-22
List of Figures
Figure 1: Turkey household products market value: $ million, 2017-22
Figure 2: Turkey household products market volume: million units, 2017-22
Figure 3: Turkey household products market category segmentation: $ million, 2017-2022
Figure 4: Turkey household products market geography segmentation: % share, by value, 2022
Figure 5: Turkey household products market distribution: % share, by value, 2022
Figure 6: Turkey household products market value forecast: $ million, 2022-27
Figure 7: Turkey household products market volume forecast: million units, 2022-27
Figure 8: Forces driving competition in the household products market in Turkey, 2022
Figure 9: Drivers of buyer power in the household products market in Turkey, 2022
Figure 10: Drivers of supplier power in the household products market in Turkey, 2022
Figure 11: Factors influencing the likelihood of new entrants in the household products market in Turkey, 2022
Figure 12: Factors influencing the threat of substitutes in the household products market in Turkey, 2022
Figure 13: Drivers of degree of rivalry in the household products market in Turkey, 2022
Figure 14: Turkey household products market share: % share, by value, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • The Procter & Gamble Co
  • Henkel AG & Co. KGaA
  • Unilever Italy Holdings Srl
  • Hayat Kimya Sanayi A.S.