The Global Surface Computing Market size is expected to reach $364 billion by 2030, rising at a market growth of 32.3% CAGR during the forecast period.
Touchscreens and interactive displays are used for navigation, collision warnings, lane-keeping assistance, and adaptive cruise control. Therefore, the automotive segment captured $3,539.6 million revenue in the market in 2022. The automotive industry has witnessed the integration of advanced driver assistance systems (ADAS) that leverage surface computing. These technologies enhance vehicle safety and provide a more connected and intelligent driving environment. These aspects will pose lucrative growth prospects for the segment.
With the widespread use of smartphones and tablets, users have become accustomed to touch-based interfaces and gesture controls. This familiarity has increased expectations for similar intuitive interactions on larger surfaces, such as interactive tables, walls, or displays. Touch and gesture inputs provide users with a more intuitive and natural means of interacting with digital content. Additionally, Interactive displays provide a more engaging and dynamic user experience than traditional static displays. Users can actively participate, manipulate content, and receive real-time feedback, enhancing engagement. In retail, interactive displays create engaging product showcases, virtual catalogs, and interactive advertisements. Customers can explore products, view details, and make informed decisions, increasing interaction and potentially higher sales. The gaming industry has embraced interactive displays to create immersive gaming experiences. Interactive tables, walls, or displays enable gamers to interact with the gaming environment, providing a more dynamic and captivating gaming experience. Owing to these aspects, there will be increased demand in the market.
However, it often involves specialized hardware such as touch-sensitive displays, sensors, cameras, and processing units. These components are designed to enable multi-touch, gesture recognition, and other interactive features. The cost of purchasing and installing these hardware components can be substantial, particularly for larger displays or more advanced technologies. Developing or purchasing software applications optimized for these computing can add to the expenses. Likewise, ongoing maintenance and support are essential for ensuring the continued functionality of its systems. Businesses may need to invest in maintenance contracts, updates, and technical support services, adding to the total cost of ownership. These aspects will restrain the growth of the market.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
Touchscreens and interactive displays are used for navigation, collision warnings, lane-keeping assistance, and adaptive cruise control. Therefore, the automotive segment captured $3,539.6 million revenue in the market in 2022. The automotive industry has witnessed the integration of advanced driver assistance systems (ADAS) that leverage surface computing. These technologies enhance vehicle safety and provide a more connected and intelligent driving environment. These aspects will pose lucrative growth prospects for the segment.
With the widespread use of smartphones and tablets, users have become accustomed to touch-based interfaces and gesture controls. This familiarity has increased expectations for similar intuitive interactions on larger surfaces, such as interactive tables, walls, or displays. Touch and gesture inputs provide users with a more intuitive and natural means of interacting with digital content. Additionally, Interactive displays provide a more engaging and dynamic user experience than traditional static displays. Users can actively participate, manipulate content, and receive real-time feedback, enhancing engagement. In retail, interactive displays create engaging product showcases, virtual catalogs, and interactive advertisements. Customers can explore products, view details, and make informed decisions, increasing interaction and potentially higher sales. The gaming industry has embraced interactive displays to create immersive gaming experiences. Interactive tables, walls, or displays enable gamers to interact with the gaming environment, providing a more dynamic and captivating gaming experience. Owing to these aspects, there will be increased demand in the market.
However, it often involves specialized hardware such as touch-sensitive displays, sensors, cameras, and processing units. These components are designed to enable multi-touch, gesture recognition, and other interactive features. The cost of purchasing and installing these hardware components can be substantial, particularly for larger displays or more advanced technologies. Developing or purchasing software applications optimized for these computing can add to the expenses. Likewise, ongoing maintenance and support are essential for ensuring the continued functionality of its systems. Businesses may need to invest in maintenance contracts, updates, and technical support services, adding to the total cost of ownership. These aspects will restrain the growth of the market.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
By Component Analysis
Based on component, the market is segmented into hardware and software. The hardware segment held the largest revenue share in the market in 2022. Interactive displays are a fundamental component of surface computing hardware. The growing adoption of interactive displays in various sectors, including education, retail, healthcare, and corporate environments, has been a key driver of hardware segment growth. These displays facilitate touch-based interactions, allowing users to engage with digital content intuitively and interactively. These factors will boost the demand in the segment.By Display Type Analysis
On the basis of display type, the market is divided into curved display and flat display. The curved display segment recorded a considerable revenue share in the market in 2022. Curved displays contribute to a visually striking and modern aesthetic. The display's curvature can enhance the overall design of surface computing solutions, making them stand out in various settings, from corporate environments to retail spaces. The design innovation associated with curved displays aligns with the industry's pursuit of sleek and futuristic product designs. Owing to these factors, there will be increased demand in the segment.By Vertical Analysis
Based on vertical, the market is divided into healthcare, BFSI, automotive, hospitality, retail, and others. The healthcare segment recorded the maximum revenue share in the market in 2022. It is employed in healthcare facilities for digital signage and wayfinding solutions. Interactive displays assist patients and visitors in navigating complex hospital layouts, finding departments, and accessing relevant information. This contributes to a more efficient and patient-friendly environment, reducing confusion and improving overall satisfaction. These aspects will boost the demand in the segment.By Regional Analysis
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the market in 2022. North America is known for being at the forefront of technological advancements. A thriving ecosystem of technology firms, research institutions, and innovation centers comprises the region. Continuous advancements in hardware, software, and connectivity may drive the adoption of cutting-edge surface computing solutions in various industries. Thus, these factors will fuel the growth of the segment.Recent Strategies Deployed in the Market
- Sep-2023: Microsoft Corporation introduced four new Surface devices, including three business-focused laptops. The Surface Laptop Studio 2, recognized as the most powerful and versatile, featured enhanced performance for engineers, driven by 13th Gen Intel processors. This laptop combined enterprise-grade capabilities for complex workloads, utilizing Intel Evo platform and offering Nvidia GPU options such as Nvidia RTX 2000 Ada Generation GPU, Nvidia GeForce RTX 4050, and 4060 Laptop GPUs.
- Oct-2022: Microsoft began pre-orders for new Surface products, like the Surface Pro 9 and Surface Laptop 5, featuring a 13” PixelSense display with a 120Hz refresh rate and a built-in kickstand. The devices boasted an HD camera, Omnisonic speakers, directional microphones, and Microsoft’s custom G6 chip for advanced inking capabilities. Available through authorized resellers, retailers, and the Microsoft Store.
- May-2020: Microsoft Corporation launched the Surface Hub 2S in India, an all-in-one digital whiteboard and collaborative device with a 4K+ 50-inch display. Priced at Rs 11,89,999, it included a Surface Hub 2 Camera and Pen, offering enhanced graphics performance and 40% lighter build compared to the original Surface Hub.
- Jul-2021: HP Inc. acquired Teradici, a high-performance remote computing software firm, to enhance its position in the virtual computing market amid the rise of hybrid work. Teradici's software contributed to strong performance and security in remote computing, particularly when paired with solutions like Microsoft's Azure Virtual Desktop or Windows 365.
List of Key Companies Profiled
- Microsoft Corporation
- Sony Corporation
- Dell Technologies, Inc.
- Samsung Electronics Co., Ltd. (Samsung Group)
- Apple Inc.
- LG Electronics Inc.
- Leyard Optoelectronic Co. (Planar Systems, Inc.)
- Lenovo Group Limited
- HP Inc.
- Fujitsu Limited
Market Report Segmentation
By Component
- Hardware
- Software
By Display Type
- Flat Display
- Curved Display
By Vertical
- Healthcare
- BFSI
- Hospitality
- Retail
- Automotive
- Others
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market At a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Global Surface Computing Market, By Component
Chapter 6. Global Surface Computing Market, By Display Type
Chapter 7. Global Surface Computing Market, By Vertical
Chapter 8. Global Surface Computing Market, By Region
Chapter 9. Company Profiles
Companies Mentioned
- Microsoft Corporation
- Sony Corporation
- Dell Technologies, Inc.
- Samsung Electronics Co., Ltd. (Samsung Group)
- Apple Inc.
- LG Electronics Inc.
- Leyard Optoelectronic Co. (Planar Systems, Inc.)
- Lenovo Group Limited
- HP Inc.
- Fujitsu Limited
Methodology
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