Opportunities in the Middle East and Africa Household Products Industry 2024

Provides an overview of current household products industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

The Middle East and Africa household products industry was valued at $20.2 billion in 2023 and is forecast to record a compound annual growth rate (CAGR) of 1.5%, to reach $21.8 billion in 2028. In volume terms, the region is expected to record a CAGR of 2% during 2023-28 (the forecast period). Textile washing products was the largest category in the Middle East and Africa household products industry in 2023, generating sales of $8.5 billion and registering a 42% share of the overall industry. Tissue & hygiene was the second-leading category, accounting for a 27.9% value share.

Key Highlights

• With growing concerns around health and environment among consumers, there has been an increase in demand for household products that have a lower impact on the environment and have naturally derived ingredients. Consumers are looking for multi-functional products with toxin-free ingredients and are avoiding harmful chemicals. As a result, manufacturers are formulating household products that are sustainable and contain safe ingredients.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Middle East and Africa household products industry, analyzing data from 23 countries in the region. It includes analysis on the following:

• Market environment: Includes industry size, market size, and growth analysis by category.
• High-potential countries analysis: Indicates changing share of value consumption of various household products by category across high-potential countries in the Middle East and Africa region. It also provides a risk-reward analysis of four countries across the region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
• Country deep dive: Provides the overview and key trends across high-potential countries.
• Success stories: This section features some of the most compelling household products manufacturers, brands, products, and marketing campaigns in the Middle East and Africa region. It also provides a better understanding of how certain manufacturers achieved success in the industry.
• Competitive environment: Provides an overview of leading companies in the Middle East and Africa region, as well as analyzing the growth of private label in the region.
• Distribution analysis: Provides analysis on the leading distribution channels in the Middle East and Africa household products industry in 2023. It covers six distribution channels: hypermarkets & supermarkets, convenience stores, B-2-B supply, cash & carries and warehouse clubs, e-retailers, and others. Others include parapharmacies/drugstores, direct sellers, department stores, and other channels.
• Packaging analysis*: The report provides percentage share (2023) and growth analysis (during 2018-23) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of household products.
• Challenges and future outlook: Provides the challenges and outlook pertaining to the Middle East and Africa household products industry.
• Select industry metrics: Provides insights on patent filings, job analytics by country and theme, and on global deals.

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates