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Kenya Stationery Market (2023-2029) Value, Outlook, COVID-19 Impact, Forecast, Share, Trends, Industry, Size, Analysis, Revenue, Growth & Companies: Market Forecast By Type, By Sales Channel, By Application and Competitive Landsca

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    Report

  • 64 Pages
  • September 2023
  • Region: Kenya
  • 6W Research
  • ID: 5932725
kenya Stationery Market Shipment Analysis
  • Kenya Stationery Market registered a growth of 23.33% in value shipments in 2021 as compared to 2020 and a decrease of -2.47% CAGR in 2021 over a period of 2017. In Stationery Market Kenya is becoming more competitive as the HHI index in 2021 was 3721 while in 2017 it was 3918. Herfindahl Index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means less numbers of players or countries exporting in the market.
  • Kenya Stationery Market Synopsis
The Kenya Stationery Market during the COVID-19 pandemic in 2020 was negatively affected owing to the closure of schools and offices due to the pandemic. Also, many stationery items are imported, and the pandemic has led to disruptions in transportation and logistics, causing delays and shortages of products. However, the rise in the total number of schools by 1.4% from 2020 to 2021 and the government’s initiative to reduce the cost of notebooks by 70%, resulted in the growth of market revenues of stationery items.

According to this research, Kenya stationery market size is projected to grow at a CAGR of 3.6% during 2023-29. The Kenya stationery market is expected to show significant growth over the coming years on account of the initiatives taken by the government of Kenya such as Operation Come-to-School, the Primary Education Development Program that includes the enhancement of schools by improving sanitation, teaching standards, access to textbooks and bringing back the children to the school who are affected by poverty, child labor, and other factors. These initiatives would increase the enrolment of students in primary and secondary schools which would propel the market of stationery in the forthcoming years. Moreover, the government has plans to increase their capital to public universities in Kenya by $330.3 million in 2023 and also, it is expected that the expenditure on education will rise from $5.1 million in 2020 to $8.1 million in 2030 which would further create more demand for stationery products. Furthermore, it is expected that the population in Nairobi city would increase to 10.4 million by 2025 from 5.2 million in 2022 which would increase the adoption of education in the coming years, and propel the Kenya Stationery Market Growth.

Market by Type

In Kenya Stationery Industry, paper products have the major revenue share and would continue to acquire the overall market of stationery owing to its wide usage among the students, and offices. Also, the government’s effort to boost the education sector would further increase the demand for paper products.

Market by Sales Channel

Offline sales channels garnered the major revenue share in the Stationery Market in Kenya and would continue to dominate during the forecast period owing to the quick and easy availability of stationery products such as pens, and paper in nearby specialized stores, and convenience stores among other retail shops.

Market by Application

The educational sector acquired the major revenue share in Kenya stationery market on account of a growing number of pre-primary and secondary schools due to the reduction of prices of textbooks by 70% which resulted in the distribution of 60 million textbooks between 2020-2022. Further, US$50 million in funding by the World Bank and the LEGO Foundation would support the Kenya Primary Education Equity in Learning Program which would propel the demand for stationery products in the years ahead.

Key Attractiveness of the Report

  • COVID-19 Impact on the Market.
  • 11 Years Market Numbers.
  • Historical Data Starting from 2019 to 2022.
  • Base Year: 2022
  • Forecast Data until 2029.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report

  • Kenya Stationery Market Overview
  • Kenya Stationery Market Outlook
  • Kenya Stationery Market Forecast
  • Historical Data and Forecast of Kenya Stationery Market Revenues, for the Period 2019-2029F
  • Historical Data and Forecast of Kenya Stationery Market Revenues, By Types, for the Period 2019-2029F
  • Historical Data and Forecast of Kenya Stationery Market Revenues, By Sales Channel, for the Period 2019-2029F
  • Historical Data and Forecast of Kenya Stationery Market Revenues, By Application, for the Period 2019-2029F
  • Kenya Stationery Market Drivers and Restraints
  • Kenya Stationery Market Trends
  • Kenya Stationery Market Porters Five Forces
  • Kenya Stationery Market Opportunity Assessment, By Types, 2029F
  • Kenya Stationery Market Opportunity Assessment, By Sales Channel, 2029F
  • Kenya Stationery Market Opportunity Assessment, Application, 2029F
  • Competitive Benchmarking
  • Company Profiles
  • Key Strategic Recommendations

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Type

  • Paper Products
  • Writing Instruments
  • Office Stationery
  • Art & Craft Stationery

By Sales Channel

  • Online
  • Offline

By Application

  • Educational
  • Commercial
  • Others

Table of Contents

1. Executive Summary
2. Introduction
2.1. Report Description
2.2. Key Highlights of the Report
2.3. Market Scope & Segmentation
2.4. Research Methodology
2.5. Assumptions
3. Kenya Stationery Market Overview
3.1. Kenya Stationery Market Revenues (2019-2029F)
3.2. Kenya Stationery- Industry Life Cycle
3.3. Kenya Stationery- Porter’s Five Forces
4. Kenya Stationery Market Dynamics
4.1. Impact Analysis
4.2. Market Drivers
4.3. Market Restraints
5. Kenya Stationery Market Trends & Evolution
6. Kenya Stationery Market Overview, By Types
6.1. Kenya Stationery Market Revenue Share and Revenues, By Types (2019-2029F)
6.1.1 Kenya Stationery Market Revenues, By Paper Products (2019-2029F)
6.1.2 Kenya Stationery Market Revenues, By Office Stationery (2019-2029F)
6.1.3 Kenya Stationery Market Revenues, By Art & Craft Stationery (2019-2029F)
6.1.4 Kenya Stationery Market Revenues, By Writing Instruments (2019-2029F)
6.2. Kenya Stationery Market Revenue Share and Revenues, By Writing Instruments (2019-2029F)
6.2.1 Kenya Stationery Market Revenues, By Pencil (2019-2029F)
6.2.2 Kenya Stationery Market Revenues, By Pens (2019-2029F)
6.3. Kenya Stationery Market Revenue Share and Revenues, By Pens (2019-2029F)
6.3.1 Kenya Stationery Market Revenues, By Ball Point Pen (2019-2029F)
6.3.2 Kenya Stationery Market Revenues, By Gel Pen (2019-2029F)
6.3.3 Kenya Stationery Market Revenues, By Roller Pen (2019-2029F)
6.3.4 Kenya Stationery Market Revenues, By Fountain Pens (2019-2029F)
6.3.5 Kenya Stationery Market Revenue Share & Revenues, By Other Pens (2019-2029F)
7. Kenya Stationery Market Overview, By Sales Channel
7.1. Kenya Stationery Market Revenue Share and Revenues, By Sales Channel (2019-2029F)
7.1.1 Kenya Stationery Market Revenues, By Online (2019-2029F)
7.1.2 Kenya Stationery Market Revenues, By Offline (2019-2029F)
7.2. Kenya Stationery Market Revenue Share and Revenues, By Offline Sales Channel (2019-2029F)
7.1.1 Kenya Stationery Market Revenues, By Specialized Stores (2019-2029F)
7.1.2 Kenya Stationery Market Revenues, By Supermarkets & Hypermarkets (2019-2029F)
7.1.3 Kenya Stationery Market Revenues, By Convenient Stores (2019-2029F)
7.1.4 Kenya Stationery Market Revenues, By Others (2019-2029F)
8. Kenya Stationery Market Overview, By Application
8.1. Kenya Stationery Market Revenue Share and Revenues, By Application (2022 & 2029F)
8.1.1 Kenya Stationery Market Revenues, By Educational (2019-2029F)
8.1.2 Kenya Stationery Market Revenues, By Commercial (2019-2029F)
8.1.3 Kenya Stationery Market Revenues, By Others (2019-2029F)
9. Kenya Stationery Market Key Performance Indicators
10. Kenya Stationery Market Opportunity Assessment
10.1 Kenya Stationery Market Opportunity Assessment, By Type (2029F)
10.2 Kenya Stationery Market Opportunity Assessment, By Sales Channel (2029F)
10.3 Kenya Stationery Market Opportunity Assessment, By Application (2028F)
11. Kenya Stationery Market Competitive Landscape
11.1 Kenya Stationery Market Revenue Ranking, By Companies (2022)
11.2 Kenya Stationery Market Competitive Benchmarking, By Technical Parameter
11.3 Kenya Stationery Market Competitive Benchmarking, By Operating Parameter
12. Company Profiles
12.1 Staedtler Mars GmbH & Co. KG
12.2 Pilot Corporation
12.3 BIC Corporation
12.4 Faber-Castell
12.5 Twiga Stationers & Printers Ltd.
12.6 Safari Stationers (K) Limited
12.7 Paper Converters (K) Ltd.
13. Key Strategic Recommendations14. Disclaimer
List of Figures
Figure 1. Kenya Stationery Market Revenues, 2019-2029F ($ Million)
Figure 2. Kenya Education Expenditure ($ million), 2018-2030F
Figure 3. Kenya Enrolment of Students in Universities, 2020-2023E
Figure 4. Kenya Number of Enrolment in Public TVET Institutions, FY 2018/19-FY 2020/21
Figure 5. Kenya Stationery Market Revenue Share, By Types, 2022 & 2029F
Figure 6. Kenya Stationery Market Revenue Share, By Writing Instruments, 2022 & 2029F
Figure 7. Kenya Writing Instruments Stationery Market Revenue Share, By Pens, 2022 & 2029F
Figure 8. Kenya Stationery Market Revenue Share, By Sales Channel, 2022 & 2029F
Figure 9. Kenya Stationery Market Revenue Share, By Offline Sales Channel, 2022 & 2029F
Figure 10. Kenya Stationery Market Revenue Share, By Application, 2022 & 2029F
Figure 11. Kenya Public Spending on Education (% of GDP), 2018-2021
Figure 12. Nairobi Commercial Office Space Supply (million sq.ft.), 2018-2021
Figure 13. Kenya Stationery Market Revenue Ranking, By Companies, 2022
Figure 14. Nairobi Population, 2022-2025F, million
List of Tables
Table 1. Kenya Stationery Market Revenues, By Types, 2019-2029F ($ Million)
Table 2. Kenya Stationery Market Revenues, By Writing Instruments, 2019-2029F ($ Million)
Table 3. Kenya Writing Instruments Stationery Market Revenues, By Pens, 2019-2029F ($ Million)
Table 4. Kenya Stationery Market Revenues, By Sales Channel, 2019-2029F ($ Million)
Table 5. Kenya Stationery Market Revenues, By Offline Sales Channel, 2019-2029F ($ Million)
Table 6. Kenya Stationery Market Revenues, By Application, 2019-2029F ($ Million)
Table 7. Kenya Enrolment Of Students In Both Public And Private Universities, FY 2018/19-FY 2020/21
Table 8. Nairobi Metropolitan Area Commercial Office Space Supply, 2021 & 2022
Table 9. Nairobi Office Pipeline

Companies Mentioned

  • Staedtler Mars GmbH & Co. KG
  • Pilot Corporation
  • BIC Corporation
  • Faber-Castell
  • Twiga Stationers & Printers Ltd.
  • Safari Stationers (K) Limited
  • Paper Converters (K) Ltd.