The Europe RTD cocktails market was valued at US$ 7,056.43 million in 2022 and is expected to reach US$ 16,178.37 million by 2030; it is estimated to grow at a CAGR of 10.9% from 2022 to 2030.
Moreover, people are heavily influenced by social media influencers and celebrities and try to follow them. Brands benefit from the growing influence of social media and celebrities on people. Celebrities heavily promote RTD cocktails and are also getting involved in the businesses.
Based on packaging type, the Europe RTD cocktails market is segmented into bottles, cans, and others. The cans segment held the largest market share in 2022.
Based on distribution channel, the Europe RTD cocktails market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
Based on country, the Europe RTD cocktails market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe RTD cocktails market share in 2022.
Bacardi Limited, Beam Suntory Inc, Constellation Brands Inc, and New Holland Brewing Co LLC are some of the leading players operating in the Europe RTD cocktails market.
Influence of social media and Celebrities fuel the Europe RTD Cocktails Market
Social media is playing a crucial role in changing the lifestyles of people. Over the past few years, the number of social media users has increased dramatically, owing to the rising penetration of the internet and smartphones. Thus, major global manufacturers are showcasing their products on social media platforms to generate more revenue. For instance, Diageo plc, one of the prominent RTD cocktail manufacturers, stepped up its multi-million-dollar partnership with Facebook to market its products.Moreover, people are heavily influenced by social media influencers and celebrities and try to follow them. Brands benefit from the growing influence of social media and celebrities on people. Celebrities heavily promote RTD cocktails and are also getting involved in the businesses.
Europe RTD Cocktails Market Overview
The Europe RTD cocktails market is thriving because of increasing urbanization and changing consumer preferences. The RTD cocktail consumers in Germany, France, the UK, Russia, and Italy are extensively looking for innovative beverage options. RTD cocktails provide a wide range of flavors and ingredients catering to the evolving preferences of consumers for malt-based, tequila-based, vodka-based, and whiskey-based RTD cocktails. The growing trend of celebrations at every event encourages the demand for on-the-go RTD cocktails. RTD cocktails offer a convenient and portable solution for consumers who want to enjoy cocktails without the hassle of mixing ingredients. Rising adoption of on-the-go lifestyles and increasing demand for convenience have primarily contributed to the increasing popularity of RTD cocktails. Moreover, the growing health and wellness among Europeans surged the demand for"low calories" RTD cocktails. Hence, to cater to the consumers' requirement for"low calories," key regional industry participants are progressively innovating the products. For instance, in December 2020, Boe Gin, a distiller based in Scotland, launched low-calorie gin and lemonade cans. The Boë Violet with Rose Lemonade and Boë Passionfruit with Sicilian Lemonade RTD cocktails offered by the company have 5.5% alcohol by volume (ABV) and contain less than 80 calories per 250 ml can.Europe RTD Cocktails Market Revenue and Forecast to 2030 (US$ Million)
Europe RTD Cocktails Market Segmentation
The Europe RTD cocktails market is segmented based on base type, packaging type, distribution channel, and country. Based on base type, the Europe RTD cocktails market is segmented into malt based, tequila based, vodka based, whiskey based, and others. The malt based segment held the largest market share in 2022.Based on packaging type, the Europe RTD cocktails market is segmented into bottles, cans, and others. The cans segment held the largest market share in 2022.
Based on distribution channel, the Europe RTD cocktails market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
Based on country, the Europe RTD cocktails market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe RTD cocktails market share in 2022.
Bacardi Limited, Beam Suntory Inc, Constellation Brands Inc, and New Holland Brewing Co LLC are some of the leading players operating in the Europe RTD cocktails market.
Table of Contents
1. Introduction
2. Executive Summary
3. Research Methodology
4. Europe RTD Cocktails Market Landscape
5. Europe RTD Cocktails Market - Key Industry Dynamics
6. RTD Cocktails Market - Europe Market Analysis
7. Europe RTD Cocktails Market Analysis - Base Type
8. Europe RTD Cocktails Market Analysis - Packaging Type
9. Europe RTD Cocktails Market Analysis - Distribution Channel
10. Europe RTD Cocktails Market - Country Analysis
11. Competitive Landscape
12. RTD Cocktails Market Industry Landscape
13. Company Profiles
List of Tables
List of Figures
Executive Summary
At 10.9% CAGR, the Europe RTD Cocktails Market is Speculated to be worth US$ 16,178.37 million by 2030.According to this research,, the Europe RTD cocktails market was valued at US$ 7,056.43 million in 2022 and is expected to reach US$ 16,178.37 million by 2030, registering a CAGR of 10.9% from 2022 to 2030. Strong preference for RTD alcoholic beverages among consumers and strategic development initiatives by manufacturers are the critical factors attributed to the Europe RTD cocktails market expansion.
Over the recent years, there has been a noticeable shift in what consumers seek in their beverage choices. This shift primarily revolves around a desire for premium and craft experiences. Consumers no longer solely prioritize convenience but also demand quality and authenticity in their RTD cocktails. They are seeking beverages that offer not just refreshment but a heightened sensory experience. This includes the exploration of unique and artisanal flavor profiles that go beyond traditional cocktail offerings. As a result, the RTD cocktail market has witnessed a surge in the production of high-quality, handcrafted RTD cocktails, often with a focus on natural ingredients and creative combinations. Consumers are willing to pay a premium for these products, driven by the desire for sophisticated and memorable drinking experiences. The changing preferences align with a broader trend in the beverage industry, where consumers are increasingly valuing the craftsmanship and flavor complexity found in premium and craft offerings. As such, manufacturers have the opportunity to innovate, experiment with flavors, and elevate their RTD cocktail products to cater to this discerning consumer base, ultimately offering prosperous opportunities to the market.
On the contrary, complex and diverse regulations hurdles the growth of Europe RTD cocktails market.
Based on base type, the Europe RTD cocktails market is categorized into malt based, tequila based, vodka based, whiskey based, and others. The malt based segment held 73.9% market share in 2022, amassing US$ 5,216.08 million. It is projected to garner US$ 11,208.51 million by 2030 to expand at 10.0% CAGR during 2022-2030.
Based on packaging type, the Europe RTD cocktails market is categorized into bottles, cans, and others. The cans segment held 77.4% share of Europe RTD cocktails market in 2022, amassing US$ 5,461.80 million. It is projected to garner US$ 12,500.01 million by 2030 to expand at 10.9% CAGR during 2022-2030.
Based on distribution channel, the Europe RTD cocktails market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 44.3% share of Europe RTD cocktails market in 2022, amassing US$ 3,128.14 million. It is projected to garner US$ 6,735.64 million by 2030 to expand at 10.1% CAGR during 2022-2030.
Based on country, the Europe RTD cocktails market has been categorized into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 37.5% share of Europe RTD cocktails market in 2022. It was assessed at US$ 2,649.66 million in 2022 and is likely to hit US$ 4,471.80 million by 2030, exhibiting a CAGR of 6.8% during 2022-2030.
Key players operating in the Europe RTD cocktails market are Bacardi Limited, Beam Suntory Inc, Constellation Brands Inc, and New Holland Brewing Co LLC, among others.
In Mar 2022, Constellation Brands Inc Enters into the Ready-to-Drink Boxed Wine Cocktail Category. In Jun 2019, New holland spirits launched new canned cocktail to existing line.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Bacardi Limited
- Beam Suntory Inc,
- Constellation Brands Inc
- New Holland Brewing Co LLC
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 69 |
| Published | December 2023 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value in 2022 | 7.06 Billion |
| Forecasted Market Value by 2030 | 16.18 Billion |
| Compound Annual Growth Rate | 10.9% |
| Regions Covered | Europe |
