The South & Central America hair wig market is expected to grow from US$ 167.27 million in 2022 to US$ 236.54 million by 2030. It is estimated to grow at a CAGR of 4.4% from 2022 to 2030.
Based on type, the South & Central America hair wig market is bifurcated into human hair and synthetic hair. The synthetic hair segment held a larger share of the South & Central America hair wig market in 2022.
Based on end user, the South & Central America hair wig market is bifurcated into men and women. The women segment held a larger share of the South & Central America hair wig market in 2022.
Based on distribution channel, the South & Central America Specialty Stores, Online Retail, and Others. The specialty stores segment held the largest share of the South & Central America hair wig market in 2022.
Based on country, the South & Central America hair wig market is segmented int o the Brazil, Argentina, and the Rest of South and Central America. The Rest of South and Central America dominated the South & Central America hair wig market in 2022.
Evergreen Products Group Ltd, Aleriana SRL, LolaSilk (Peeprfly), Luvmehair South Africa, and A Few Grey Hairs are some of the leading companies operating in the South & Central America hair wig market.
Increased Promotion of Hair Wigs on Social Media Fuel South & Central America Hair Wig Market
Social media platforms have integrated shopping facilities, which allow several influencers and hairstylists to promote and sell hair wigs online. Consumers tend to purchase hair wigs and skin-related products to enhance their appearance on social media platforms. Several hair wig companies prefer Instagram, Facebook, Pinterest, YouTube, and other social media platforms to endorse their brand and work. Such organizations record clients' best hair transformation videos and upload them on social media platforms to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the most used social media platforms to sell hair wigs. Hair wigs are best shown off in consumer-generated content, where they exhibit their hair wig in video and picture tutorials. Therefore, the rising use of social media platforms to promote hair wigs is expected to bolster the South & Central America Hair Wig Market in the coming years.South & Central America Hair Wig Market Overview
The South & Central America Hair Wig Market in South & Central America is segmented into Brazil, Argentina, and the Rest of South & Central America. The market is vibrant and growing at a fast pace, with great potential for innovation and expansion in the coming years. Rising disposable incomes of the population and the growing interest in personal grooming boost the demand for beauty and personal care products and accessories, such as hair wig, in South & Central America. Hair wigs have become popular accessories in the fashion industry, with celebrities and influencers endorsing them on social media and other promoting channels. The desire to keep up with fashion and beauty trends has led to an upsurge in demand for hair wig in the region.South & Central America Hair Wig Market Revenue and Forecast to 2030 (US$ Million)
South & Central America Hair Wig Market Segmentation
The South & Central America hair wig market is segmented into type, end user, distribution channel, and country.Based on type, the South & Central America hair wig market is bifurcated into human hair and synthetic hair. The synthetic hair segment held a larger share of the South & Central America hair wig market in 2022.
Based on end user, the South & Central America hair wig market is bifurcated into men and women. The women segment held a larger share of the South & Central America hair wig market in 2022.
Based on distribution channel, the South & Central America Specialty Stores, Online Retail, and Others. The specialty stores segment held the largest share of the South & Central America hair wig market in 2022.
Based on country, the South & Central America hair wig market is segmented int o the Brazil, Argentina, and the Rest of South and Central America. The Rest of South and Central America dominated the South & Central America hair wig market in 2022.
Evergreen Products Group Ltd, Aleriana SRL, LolaSilk (Peeprfly), Luvmehair South Africa, and A Few Grey Hairs are some of the leading companies operating in the South & Central America hair wig market.
Table of Contents
1. Introduction
2. Executive Summary
3. Research Methodology
4. South & Central America Hair Wig Market Landscape
5. South & Central America Hair Wig Market - Key Industry Dynamics
6. Hair Wig Market - South & Central America Market Analysis
7. South & Central America Hair Wig Market Analysis - Type
8. South & Central America Hair Wig Market Analysis - End User
9. South & Central America Hair Wig Market Analysis - Distribution Channel
10. South & Central America Hair Wig Market - Country Analysis
11. Industry Landscape
12. Company Profiles
List of Tables
List of Figures
Executive Summary
At 4.4% CAGR, the South & Central America Hair Wig Market is Speculated to be Worth US$ 236.54 million by 2030.According to this research, the South & Central America hair wig market was valued at US$ 167.27 million in 2022 and is expected to reach US$ 236.54 million by 2030, registering a CAGR of 4.4% from 2022 to 2030. Rising incidence of hair loss among patients undergoing cancer treatment, and rising prevalence of alopecia and hair damage attributed to the South & Central America hair wig market expansion.
Hair wigs offer a versatile and convenient way for women to experiment with different hairstyles and colors without changing their natural hair permanently. Women can easily switch from short to long hair with wigs and instantly achieve a different look. In addition, wigs offer a practical solution for women suffering from hair loss or thinning due to medical conditions, age, or other factors. Wearing a wig can help boost their confidence and self-esteem, allowing them to maintain their desired appearance. Furthermore, hair wigs have become a popular fashion accessory and styling tool. Celebrities, social media influencers, and fashion icons frequently showcase various wig styles, influencing their fans and followers to try different looks and stay updated with the latest hair trends. Hair wigs have become more accessible and affordable in recent years due to the advancements in manufacturing techniques and the rise in use of online shopping platforms. As a result, women from different socioeconomic backgrounds can now afford to purchase wigs, leading to a broader consumer base and an increase in overall demand. Manufacturers and sellers of hair wigs can capitalize by expanding their product lines by offering a wide range of wig styles, colors, and materials to cater to different preferences and increasing demand from the female population. Therefore, the rising popularity of wigs among the female population would present a substantial opportunity for the South & Central America Hair Wig Market in the coming years. loss cases due to cancer treatments drive the South & Central America hair wig market growth.
On the contrary, rising competition from hair extensions and hair transplant procedures hamper the South & Central America hair wig market.
Based on type, the South & Central America hair wig market is bifurcated into human hair and synthetic hair. The synthetic hair segment held 63.2% share of South & Central America hair wig market in 2022, amassing US$ 105.68 million. It is projected to garner US$ 146.67 million by 2030 to expand at 4.2% CAGR during 2022-2030.
Based on end user, the South & Central America hair wig market is segmented into men and women. The women segment held 66.1% share of South & Central America hair wig market in 2022, amassing US$ 110.56 million. It is projected to garner US$ 159.23 million by 2030 to expand at 4.7% CAGR during 2022-2030.
Based on distribution channel, the South & Central America hair wig market is bifurcated into specialty stores, online retail, and others. The specialty stores segment held 72.8% share of South & Central America hair wig market in 2022, amassing US$ 121.74 million. It is projected to garner US$ 171.88 million by 2030 to expand at 4.4% CAGR during 2022-2030.
Based on country, the South & Central America hair wig market has been categorized into Brazil, Argentina, and the Rest of South and Central America. Our regional analysis states that the Rest of South and Central America captured 43.9% share of South & Central America hair wig market in 2022. It was assessed at US$ 73.49 million in 2022 and is likely to hit US$ 101.32 million by 2030, exhibiting a CAGR of 4.1% during the 2022-2030.
Key players operating in the South & Central America hair wig market are Evergreen Products Group Ltd, Aleriana SRL, LolaSilk (Peeprfly), Luvmehair South Africa, and A Few Grey Hairs, among others.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Evergreen Products Group Ltd
- Aleriana SRL
- LolaSilk (Peeprfly)
- Luvmehair South Africa
- A Few Grey Hairs
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 60 |
| Published | December 2023 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value in 2022 | 167.27 Million |
| Forecasted Market Value by 2030 | 236.54 Million |
| Compound Annual Growth Rate | 4.4% |
