This report explores the trends and opportunities that beauty brands can tap to succeed in the male grooming market.
This report explores the ways in which health and beauty brands can understand the needs of male shoppers.
This report explores the ways in which health and beauty brands can understand the needs of male shoppers.
Scope
- Growth in men's personal care looks set to continue across the globe.
- The winners are likely to be those companies who are most agile, creating loyalty through effective communication and innovative product ranges that meet real customer needs
- Companies should address the issues of such a complex, multi-layered market across regions.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- Introduction
- Industry overview
- Male health
- Male beauty
- Targeting the male shopper
- Take-outs
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Bull Dog
- Bulk Homme
- Manscaped
- Sidekick
- Cleverman
- Chanel
- Rimmel London
- Milk Makeup
- Shakeup cosmetics
- P&G
- Unlics
