The Fireworks 2023 report forms part of the Retail Occasions series, and gives insight into the profile and spending habits of consumers buying fireworks.
Key Highlights
- Value for money and quality were the key drivers for retailer selection when purchasing fireworks in 2023, while product sustainability became a more important driver.
- The proportion of consumers purchasing fireworks this year was down in 2023.
- Bonfire Night and Halloween were the popular occasions for fireworks in 2023.
Reasons to Buy
- Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offer of fireworks.
- Understand what drives retailer choice for fireworks among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.
- Find out which occasions are the most popular for consumers buying fireworks.
Table of Contents
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Spending
- Buying dynamics
- METHODOLOGY
- Technical details: consumer survey work
- Products purchased: fireworks, 2022 & 2023
- Retailers used: fireworks, 2022 & 2023
- Planned/impulse firework purchases by firework type, 2023 and 2022
- Fireworks shopper penetration, overall and by demographic, 2023 and overall for 2022 & 2021
- Fireworks shopper profile by demographic, 2023
- Which occasion consumers purchase fireworks for, 2023 and ppt change on 2022
- Drivers of retailer selection, 2023 and ppt change on 2022
- Consumers using each channel for purchasing fireworks, 2023 & 2022
- Consumers using each store type for purchasing fireworks, 2023 & 2022
- Consumers using each device for purchasing fireworks, 2023 & 2022
- Fulfilment options for firework purchases made online, 2023 & 2022
- Average spend on fireworks, 2023 and change on 2022
- Percentage of people buying fireworks, overall and by demographic, 2023 and overall for 2022 & 2021
- Planned/impulse overall firework purchases, 2023 and 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Tesco
- ASDA
- Epic Fireworks
- Aldi
- Amazon
- Firework Crazy
- Morrisons
- B&M
- Dynamic Fireworks
- Lidl
