Packaging Case Study - Digital Printing

Packaging Case Study: Digital Printing explores how digital printing is being utilized by a wide range of brands across all of consumer goods to better align with the rise of Individualism & Expression as a consumer demand.

Digital printing is a non-analogue printing technique allowing for short-run, non-linear prints onto a variety of substrates with high definition. Over the last decade digital printing has grown closer to being a viable replacement to mainstream printing methods

Scope

Digital printing is expected to continue to rise in importance for packaging as consumer demand for personalized packaging increases.

The future of digital printing as a mainstream printing format is clear with technology improving in efficiency and cost for producers.

Reasons to Buy

• Understand the relevancy of digital printing in packaging methods;
• Learn how digital printing will facilitate future growth of personalized and customized product options;
• Explore how, through digital printing, companies can offer more tailored goods that resonate with consumers seeking personalization