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Malt Whiskey Market: Global Industry Analysis, Trends, Market Size, and Forecasts up to 2030

  • Report

  • 300 Pages
  • January 2024
  • Region: Global
  • Infinium Global Research
  • ID: 5933650
The report on the global malt whiskey market provides qualitative and quantitative analysis for the period from 2021-2030. The global malt whiskey market was valued at USD 4.47 billion in 2022 and is expected to reach USD 6.75 billion in 2030, with a CAGR of 4.64% during the forecast period 2023-2030. The study on malt whiskey market covers the analysis of the leading geographies such as North America, Europe, Asia Pacific, and RoW for the period of 2021-2030.

The malt whiskey market is a global industry that encompasses the production, distribution, and consumption of malt whiskey. It encompasses a diverse range of products, including single malt whiskeys, blended malt whiskeys, and grain whiskeys. The market is driven by several factors, including rising disposable incomes, increasing urbanization, and growing consumer preference for premium alcoholic beverages. Additionally, the surge in cocktail and mixology enthusiasm has fueled a consumer exploration of diverse whiskey types, propelling a heightened demand for malt whiskey. This trend reflects a growing appreciation for the nuanced flavors and complexities that malt whiskey brings to crafted cocktails. As consumers seek unique and premium drinking experiences, malt whiskey, with its distinct characteristics and rich heritage, stands out as a preferred choice in the dynamic landscape of contemporary spirits and mixology.

Scotch whisky is the most premium type of malt whisky, and it is becoming increasingly popular among consumers. This is due to its complex flavor profile and its association with luxury and prestige. Additionally, Scotch whisky is a global brand, and it is being exported to new markets around the world. For instance, as per the Scotch Whisky Association, Scotch whisky's worldwide exports reached USD 7.43 billion in 2022, marking a remarkable 37 percent surge compared to the previous year. This surge is a key factor contributing to the expansion of sales within the segment. As consumer preferences evolve, the versatility of Scotch whiskey in cocktails and its association with luxury continue to drive its remarkable growth within the malt whiskey market. This trajectory suggests a sustained and vibrant future for Scotch whiskey in the dynamic landscape of spirits.

North America has a long and rich history of whisky production, dating back to the colonial era. This has led to the development of a strong whisky culture in the region. Consumers in North America have a relatively high disposable income, which allows them to spend more money on premium spirits such as malt whisky. The craft spirits movement has been gaining momentum in North America in recent years, and this has led to an increased interest in malt whisky. The United States stands as the world's foremost consumer of malt whiskey, with sales totaling USD 1,269.73 million in 2022, according to the Scotch Whisky Association. This marks a notable 335 year-on-year increase from USD 1,065.66 million in 2021. Consequently, North America maintains the predominant market share in the malt whiskey sector.

Report Findings

1) Drivers

  • Growing consumer interest in premium and craft spirits fuels the malt whiskey market.
  • The growing popularity of cocktails and mixology inspires consumers to explore different whiskey varieties, driving demand for malt whiskey.

2) Restraints

  • Regulatory challenges and high production costs pose barriers to the malt whiskey market's expansion.

3) Opportunities

  • Increasing global demand for unique flavor profiles creates opportunities for innovation and market diversification in the malt whiskey segment.

Research Methodology

A) Primary Research

The primary research involves extensive interviews and analysis of the opinions provided by the primary respondents. The primary research starts with identifying and approaching the primary respondents, the primary respondents are approached include
1. Key Opinion Leaders
2. Internal and External subject matter experts
3. Professionals and participants from the industry

The primary research respondents typically include

1. Executives working with leading companies in the market under review
2. Product/brand/marketing managers
3. CXO level executives
4. Regional/zonal/country managers
5. Vice President level executives.

B) Secondary Research

Secondary research involves extensive exploring through the secondary sources of information available in both the public domain and paid sources. Each research study is based on over 500 hours of secondary research accompanied by primary research. The information obtained through the secondary sources is validated through the crosscheck on various data sources.

The secondary sources of the data typically include

1. Company reports and publications
2. Government/institutional publications
3. Trade and associations journals
4. Databases such as WTO, OECD, World Bank, and among others.
5. Websites and publications by research agencies

Segment Covered

The global malt whiskey market is segmented on the basis of type, age of malt whiskey, price range, and distribution channel.

The Global Malt Whiskey Market by Type

  • Scotch Whiskey
  • Irish Whiskey
  • American Whiskey
  • Canadian Whiskey
  • Japanese Whiskey

The Global Malt Whiskey Market by Age of Malt Whiskey

  • Less than 12 years
  • 12 to 18 years
  • More than 18 years

The Global Malt Whiskey Market by Price Range

  • Premium
  • Mid-range
  • Economy

The Global Malt Whiskey Market by Distribution Channel

  • Bars, Restaurants, and Pubs
  • Supermarkets/Hypermarkets
  • Liquor Shops

Company Profiles

The companies covered in the report include

  • Pernod Ricard
  • Alliance Global Group, Inc.
  • Brown‑Forman
  • Edrington
  • Diageo
  • ASAHI GROUP HOLDINGS, LTD.
  • SUNTORY HOLDINGS LIMITED
  • Rémy Cointreau
  • Davide Campari
  • Paul John Whisky

What does this Report Deliver?

1. Comprehensive analysis of the global as well as regional markets of the malt whiskey market.
2. Complete coverage of all the segments in the malt whiskey market to analyze the trends, developments in the global market and forecast of market size up to 2030.
3. Comprehensive analysis of the companies operating in the global malt whiskey market. The company profile includes analysis of product portfolio, revenue, SWOT analysis and latest developments of the company.
4. Growth Matrix presents an analysis of the product segments and geographies that market players should focus to invest, consolidate, expand and/or diversify.

Table of Contents

Chapter 1. Preface
1.1. Report Description
1.2. Research Methods
1.3. Research Approaches
Chapter 2. Executive Summary
2.1. Malt Whiskey Market Highlights
2.2. Malt Whiskey Market Projection
2.3. Malt Whiskey Market Regional Highlights
Chapter 3. Global Malt Whiskey Market Overview
3.1. Introduction
3.2. Market Dynamics
3.2.1. Drivers
3.2.2. Restraints
3.2.3. Opportunities
3.3. Porter's Five Forces Analysis
3.4. Growth Matrix Analysis
3.4.1. Growth Matrix Analysis by Type
3.4.2. Growth Matrix Analysis by Age of Malt Whiskey
3.4.3. Growth Matrix Analysis by Price Range
3.4.4. Growth Matrix Analysis by Distribution Channel
3.4.5. Growth Matrix Analysis by Region
3.5. Value Chain Analysis of Malt Whiskey Market
Chapter 4. Malt Whiskey Market Macro Indicator Analysis
Chapter 5. Company Profiles and Competitive Landscape
5.1. Competitive Landscape in the Global Malt Whiskey Market
5.2. Companies Profiles
5.2.1. Pernod Ricard
5.2.2. Alliance Global Group, Inc.
5.2.3. Brown-Forman
5.2.4. Edrington
5.2.5. Diageo
5.2.6. ASAHI GROUP HOLDINGS, LTD.
5.2.7. SUNTORY HOLDINGS LIMITED
5.2.8. Rémy Cointreau
5.2.9. Davide Campari
5.2.10. Paul John Whisky
Chapter 6. Global Malt Whiskey Market by Type
6.1. Scotch Whiskey
6.2. Irish Whiskey
6.3. American Whiskey
6.4. Canadian Whiskey
6.5. Japanese Whiskey
Chapter 7. Global Malt Whiskey Market by Age of Malt Whiskey
7.1. Less than 12 years
7.2. 12 to 18 years
7.3. More than 18 years
Chapter 8. Global Malt Whiskey Market by Price Range
8.1. Premium
8.2. Mid-range
8.3. Economy
Chapter 9. Global Malt Whiskey Market by Distribution Channel
9.1. Bars, Restaurants, and Pubs
9.2. Supermarkets/ Hypermarkets
9.3. Liquor Shops
Chapter 10. Global Malt Whiskey Market by Region 2023-2030
10.1. North America
10.1.1. North America Malt Whiskey Market by Type
10.1.2. North America Malt Whiskey Market by Age of Malt Whiskey
10.1.3. North America Malt Whiskey Market by Price Range
10.1.4. North America Malt Whiskey Market by Distribution Channel
10.1.5. North America Malt Whiskey Market by Country
10.1.5.1. The U.S. Malt Whiskey Market
10.1.5.1.1. The U.S. Malt Whiskey Market by Type
10.1.5.1.2. The U.S. Malt Whiskey Market by Age of Malt Whiskey
10.1.5.1.3. The U.S. Malt Whiskey Market by Price Range
10.1.5.1.4. The U.S. Malt Whiskey Market by Distribution Channel
10.1.5.2. Canada Malt Whiskey Market
10.1.5.2.1. Canada Malt Whiskey Market by Type
10.1.5.2.2. Canada Malt Whiskey Market by Age of Malt Whiskey
10.1.5.2.3. Canada Malt Whiskey Market by Price Range
10.1.5.2.4. Canada Malt Whiskey Market by Distribution Channel
10.1.5.3. Mexico Malt Whiskey Market
10.1.5.3.1. Mexico Malt Whiskey Market by Type
10.1.5.3.2. Mexico Malt Whiskey Market by Age of Malt Whiskey
10.1.5.3.3. Mexico Malt Whiskey Market by Price Range
10.1.5.3.4. Mexico Malt Whiskey Market by Distribution Channel
10.2. Europe
10.2.1. Europe Malt Whiskey Market by Type
10.2.2. Europe Malt Whiskey Market by Age of Malt Whiskey
10.2.3. Europe Malt Whiskey Market by Price Range
10.2.4. Europe Malt Whiskey Market by Distribution Channel
10.2.5. Europe Malt Whiskey Market by Country
10.2.5.1. Germany Malt Whiskey Market
10.2.5.1.1. Germany Malt Whiskey Market by Type
10.2.5.1.2. Germany Malt Whiskey Market by Age of Malt Whiskey
10.2.5.1.3. Germany Malt Whiskey Market by Price Range
10.2.5.1.4. Germany Malt Whiskey Market by Distribution Channel
10.2.5.2. United Kingdom Malt Whiskey Market
10.2.5.2.1. United Kingdom Malt Whiskey Market by Type
10.2.5.2.2. United Kingdom Malt Whiskey Market by Age of Malt Whiskey
10.2.5.2.3. United Kingdom Malt Whiskey Market by Price Range
10.2.5.2.4. United Kingdom Malt Whiskey Market by Distribution Channel
10.2.5.3. France Malt Whiskey Market
10.2.5.3.1. France Malt Whiskey Market by Type
10.2.5.3.2. France Malt Whiskey Market by Age of Malt Whiskey
10.2.5.3.3. France Malt Whiskey Market by Price Range
10.2.5.3.4. France Malt Whiskey Market by Distribution Channel
10.2.5.4. Italy Malt Whiskey Market
10.2.5.4.1. Italy Malt Whiskey Market by Type
10.2.5.4.2. Italy Malt Whiskey Market by Age of Malt Whiskey
10.2.5.4.3. Italy Malt Whiskey Market by Price Range
10.2.5.4.4. Italy Malt Whiskey Market by Distribution Channel
10.2.5.5. Rest of Europe Malt Whiskey Market
10.2.5.5.1. Rest of Europe Malt Whiskey Market by Type
10.2.5.5.2. Rest of Europe Malt Whiskey Market by Age of Malt Whiskey
10.2.5.5.3. Rest of Europe Malt Whiskey Market by Price Range
10.2.5.5.4. Rest of Europe Malt Whiskey Market by Distribution Channel
10.3. Asia Pacific
10.3.1. Asia Pacific Malt Whiskey Market by Type
10.3.2. Asia Pacific Malt Whiskey Market by Age of Malt Whiskey
10.3.3. Asia Pacific Malt Whiskey Market by Price Range
10.3.4. Asia Pacific Malt Whiskey Market by Distribution Channel
10.3.5. Asia Pacific Malt Whiskey Market by Country
10.3.5.1. China Malt Whiskey Market
10.3.5.1.1. China Malt Whiskey Market by Type
10.3.5.1.2. China Malt Whiskey Market by Age of Malt Whiskey
10.3.5.1.3. China Malt Whiskey Market by Price Range
10.3.5.1.4. China Malt Whiskey Market by Distribution Channel
10.3.5.2. Japan Malt Whiskey Market
10.3.5.2.1. Japan Malt Whiskey Market by Type
10.3.5.2.2. Japan Malt Whiskey Market by Age of Malt Whiskey
10.3.5.2.3. Japan Malt Whiskey Market by Price Range
10.3.5.2.4. Japan Malt Whiskey Market by Distribution Channel
10.3.5.3. India Malt Whiskey Market
10.3.5.3.1. India Malt Whiskey Market by Type
10.3.5.3.2. India Malt Whiskey Market by Age of Malt Whiskey
10.3.5.3.3. India Malt Whiskey Market by Price Range
10.3.5.3.4. India Malt Whiskey Market by Distribution Channel
10.3.5.4. South Korea Malt Whiskey Market
10.3.5.4.1. South Korea Malt Whiskey Market by Type
10.3.5.4.2. South Korea Malt Whiskey Market by Age of Malt Whiskey
10.3.5.4.3. South Korea Malt Whiskey Market by Price Range
10.3.5.4.4. South Korea Malt Whiskey Market by Distribution Channel
10.3.5.5. Australia Malt Whiskey Market
10.3.5.5.1. Australia Malt Whiskey Market by Type
10.3.5.5.2. Australia Malt Whiskey Market by Age of Malt Whiskey
10.3.5.5.3. Australia Malt Whiskey Market by Price Range
10.3.5.5.4. Australia Malt Whiskey Market by Distribution Channel
10.3.5.6. Rest of Asia-Pacific Malt Whiskey Market
10.3.5.6.1. Rest of Asia-Pacific Malt Whiskey Market by Type
10.3.5.6.2. Rest of Asia-Pacific Malt Whiskey Market by Age of Malt Whiskey
10.3.5.6.3. Rest of Asia-Pacific Malt Whiskey Market by Price Range
10.3.5.6.4. Rest of Asia-Pacific Malt Whiskey Market by Distribution Channel
10.4. RoW
10.4.1. RoW Malt Whiskey Market by Type
10.4.2. RoW Malt Whiskey Market by Age of Malt Whiskey
10.4.3. RoW Malt Whiskey Market by Price Range
10.4.4. RoW Malt Whiskey Market by Distribution Channel
10.4.5. RoW Malt Whiskey Market by Sub-region
10.4.5.1. Latin America Malt Whiskey Market
10.4.5.1.1. Latin America Malt Whiskey Market by Type
10.4.5.1.2. Latin America Malt Whiskey Market by Age of Malt Whiskey
10.4.5.1.3. Latin America Malt Whiskey Market by Price Range
10.4.5.1.4. Latin America Malt Whiskey Market by Distribution Channel
10.4.5.2. Middle East Malt Whiskey Market
10.4.5.2.1. Middle East Malt Whiskey Market by Type
10.4.5.2.2. Middle East Malt Whiskey Market by Age of Malt Whiskey
10.4.5.2.3. Middle East Malt Whiskey Market by Price Range
10.4.5.2.4. Middle East Malt Whiskey Market by Distribution Channel
10.4.5.3. Africa Malt Whiskey Market
10.4.5.3.1. Africa Malt Whiskey Market by Type
10.4.5.3.2. Africa Malt Whiskey Market by Age of Malt Whiskey
10.4.5.3.3. Africa Malt Whiskey Market by Price Range
10.4.5.3.4. Africa Malt Whiskey Market by Distribution Channel

Companies Mentioned

  • Pernod Ricard
  • Alliance Global Group, Inc.
  • Brown‑Forman
  • Edrington
  • Diageo
  • ASAHI GROUP HOLDINGS, LTD.
  • SUNTORY HOLDINGS LIMITED
  • Rémy Cointreau
  • Davide Campari
  • Paul John Whisky