Saudi Arabia Bottled Water Market Growth Analysis - Forecast Trends and Outlook (2025-2034)

The Saudi Arabia bottled water market was valued at USD 2.80 billion in 2024 . Rising heatwaves and prolonged dry spells in the Kingdom have spurred demand from HORECA and healthcare sectors, prompting strategic procurement of bottled water across hotels, clinics, and temperature-sensitive logistics chains. In turn, the market is expected to grow at a CAGR of 6.80% during the forecast period of 2025-2034 to reach a value of USD 5.41 billion by 2034 .

The market growth is supported by surging urban demand, increased tourism, and governmental water sustainability initiatives. One of the major contributors of this consistent growth is the National Water Strategy, which promotes the consumption of bottled alternatives amid desalination concerns. Moreover, the consumption has surged significantly in the recent past, with the average Saudi Arabians consuming over 200 liters annually. This surge is partially driven by tourism-related infrastructure, especially in regions like Riyadh and NEOM, where hotels and retail chains prefer premium and sustainable bottled water offerings.

Further, Saudi Food and Drug Authority (SFDA) has tightened labeling regulations and mineral content disclosures, prompting innovation in purification methods and transparency, propelling the Saudi Arabia bottled water market development. Startups and established players are both investing in AI-enabled water quality monitoring and eco-packaging. For example, Nova Water, a leading Saudi bottled water brand, has invested in smart factory automation systems incorporating AI-based sensors for real-time water quality checks, ensuring consistency and safety in production. Furthermore, a project worth SAR 2.5 billion is in pipeline under Vision 2030 to support water bottling infrastructure in remote zones. The growth is also driven by environmental concerns, as bottled water is increasingly being perceived as a cleaner and monitored alternative to irregular municipal sources in underserved regions. In 2023, Berain Water introduced recyclable bottles made with reduced plastic content and biodegradable caps, aligning with sustainability goals and new SFDA packaging guidelines for environmental compliance.

Moreover, the increasing health awareness and preference for low-calorie beverages among consumers is also augmenting the Saudi Arabia bottled water market growth. Additionally, the rising disposable income enables consumers to afford bottled water as a convenient and portable option, which has significantly impacted the market outlook.

Key Trends and Recent Developments

April 2025

A water bottle composed entirely of recycled bottles was introduced by Nova Water. The new bottles' launch aligns with the Kingdom's Vision 2030 as well as the sustainability goals and objectives of the Saudi Green Initiative. Nova’s shift to fully recycled bottles reinforces the market’s inclination toward circular packaging solutions in alignment with Vision 2030 and increasing B2B demand for ESG-compliant procurement.

April 2025

The National Water Company (NWC) of Saudi Arabia initiated a number of significant water and sanitation initiatives around the Kingdom, demonstrating its dedication to the Vision 2030 objectives of improving environmental sustainability and public services. These investments improve water source reliability and regulatory oversight, indirectly strengthening supply-side stability for large-scale bottled water operations across industrial and hospitality sectors.

March 2025

A 40% share in Berain Water Company, one of Saudi Arabia's top producers of bottled water, was successfully acquired by Hassana Investment Company. With this strategic deal, Rajhi-Invest and Hassana entered into a long-term collaboration. The strategic acquisition signals growing institutional interest in the sector, enhancing Berain’s capacity for vertical integration, pricing control, and B2B channel expansion.

May 2024

In collaboration with the German business Krones AG, Pure Beverages Industry Company announced the introduction of a water treatment technology in Saudi Arabia that is the first of its kind in the world. The world-first water treatment technology reflects Saudi firms’ pivot to cutting-edge purification systems, boosting trust in premium bottled water for clinical, aviation, and diplomatic B2B clients.

Smart Packaging Solutions & AI-enabled Monitoring

Leading brands are introducing smart bottles embedded with QR codes and NFC tags, allowing users to trace mineral sources and shelf freshness, boosting the demand in the Saudi Arabia bottled water market. Companies like Maeen Water have adopted AI-integrated quality assurance systems that test water batches in real-time, ensuring zero contamination. This shift supports SFDA's traceability guidelines. The innovation resonates with hotels and healthcare institutions that need full transparency on water quality.

Surge in HORECA-Specific Bottling Projects

Hotels, restaurants, and cafes (HORECA) across Riyadh and Jeddah are witnessing tailored water supply chains. Brands are launching exclusive contracts. In April 2024, Nova Water partnered with Red Sea Global to supply low-sodium water bottles to luxury resorts. These sector-specific solutions involve eco-friendly packaging and customised mineral profiles. According to the Ministry of Tourism, there were 2.50 billion domestic tourist visits, escalating the bottled water demand in Saudi Arabia, particularly in premium categories.

Environmentally Focused Manufacturing & Localized Plants

The market observes a strong push for localised bottling units that reduce the carbon footprint linked with transportation. In November 2023, Agthia Group inaugurated a solar-powered bottling plant, aiming for net-zero emissions by 2026. The Saudi Green Initiative supports such eco-facilities through subsidies. Brands are increasingly adopting biodegradable packaging and water-efficient bottling processes, shaping the Saudi Arabia bottled water market trends and dynamics. In fact, water wastage per litre bottled has dropped to a considerable extent, driven by government-enforced water stewardship frameworks.

Growth in Home & Office Delivery Subscriptions

A surge in long-term bottled water subscriptions for offices and homes, post-COVID has been another consistent trend in the Saudi Arabia bottled water market. Companies are offering IoT-integrated dispensers that auto-reorder when tanks run low. Nestlé Middle East has rolled out a dashboard system for office clients to monitor usage and hygiene status. This trend is particularly witnessed in Dammam, Riyadh, and Makkah, where real estate developments are pushing centralised water services for both hygiene and convenience reasons.

Rise of Premium Functional Water Segment

The demand for functional waters with added electrolytes, antioxidants, or even collagen is further boosting the market dynamics. In 2024, Maeen Water launched a magnesium-rich bottled water tailored for fitness centres and clinics. Moreover, Saudi’s growing fitness and wellness sector, expected to record USD 2.49 billion by 2034, is further fuelling this trend. This niche market category is not only popular among wellness-focused end-users but also among rehab centres and medical clinics seeking clean, enriched hydration options.

Saudi Arabia Bottled Water Industry Segmentation

The report titled “Saudi Arabia Bottled Water Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Still Water
• Sparkling Water and Others

Key Insight: Still water is the dominant in the market as it does not contain any carbonation or added flavours. It is preferred by consumers who seek hydration, convenience, and affordability. Still water is also widely used for cooking, religious rituals, and hospitality purposes. The growth of this category can be attributed to the increasing demand for natural and pure water and availability of a wide range of products, such as mineral water, spring water, purified water, and functional water, that cater to different consumer preferences.

Market Breakup by Packaging Size

• < 330 ml
• 330 ml - 500 ml
• 501 ml - 1000 ml
• 1001 ml - 2000 ml
• 2001 - 5000 ml
• > 5001 ml

Key Insight: The 330-500 ml packaging size thrives in the bottled water market in Saudi Arabia due to its multipurpose fit. Retail outlets, vending machines, airlines, and large events have accelerated the demand for this format for its portion size and convenience. Companies also customise the packaging with Arabic calligraphy labels, for cultural events, boosting seasonal sales. This format balances portability and value, which appeals to tourists and corporates alike.

Market Breakup by Distribution Channel

• Retail Channels
• Food Service
• Home and Office Delivery

Key Insight: Retail distribution channels including supermarkets, hypermarkets, convenience stores, and other retail outlets boost the overall bottled water consumption in Saudi Arabia due to the increasing consumer preference for bottled water over tap water, the availability of a wide range of products and brands, and the convenience of purchasing bottled water from retail outlets. Some of the leading players in the retail distribution category are Almarai, PepsiCo, Nestle, Coca-Cola, and Danone.

By Type, Still Water Secure the Largest Share of the Market

Still water continues to dominate the Saudi Arabian market. Its widespread consumption stems from household reliability concerns and preference for consistent mineral balance. Maeen and Nova have upgraded purification facilities to ensure mineral retention without chemical additives. Government contracts for still water deliveries to religious sites in Makkah during Hajj season further enhance volume sales. SFDA regulations for consistent pH levels and microbiological safety have encouraged still water producers using UV and reverse osmosis methods.

Sparkling water, once a niche, is now gaining high momentum in the bottled water industry in Saudi Arabia. Urban cafes, restaurants, and premium hotels are driving this category’s growth. Agthia’s recent sparkling water infused with date essence, tailored to regional palates, showcases local innovation. The market further witnesses a growing demand for flavoured sparkling waters with no sugar, catering to diabetic-friendly diets, particularly in hospitals and senior citizens.

By Packaging Size, 330 ml - 500 ml Account for the Majority of the Market Share

The 330-500 ml category experiences huge demand due to its portability and presence in retail and event venues. This size has become a staple for tourism-driven areas and religious events. For example, Mlawan’s limited-edition Ramadan packs in 500 ml bottles have been trending in the market. Hospitals and school canteens also favour this size for portion control. The category also benefits from high-speed bottling lines, making production cost-effective. Logistic efficiency and low spillage losses also make it popular in B2B catering and institutional delivery contracts.

Bottles sized 1-2 litres are rapidly accelerating the Saudi Arabia bottled water market revenue growth especially in home and office delivery categories. The rise of smart dispensers compatible with this range has been a key growth factor. Moreover, many gyms and wellness centres now offer 1-liter hydration bottles under wellness packages. Growth of residential compounds outside city centres also contributes to the category’s growth, as longer commuting distances drive bulk water consumption.

By Distribution Channel, Retail Channels Occupy a Sizeable Share of the Saudi Arabian Market

Retail remains the largest channel, bolstered by expanding urbanisation and Saudi customers' preference for purchasing bottled water from organised retail shops. These retail channels provide consumers with a large range of brands, container sizes, and reasonable pricing alternatives. Retailers often push promotions during Ramadan and summer, driving high turnover. Newer formats like unmanned kiosks and vending machines are appearing in airports and malls, particularly in Jeddah and Riyadh.

The Saudi Arabia bottled water market report suggests that home and office delivery channels involve supplying bottled water, either in bulk or smaller packages, to both residential and commercial locations. The growth of this distribution channel is fuelled by the increasing demand for convenient and cost-effective water delivery services, the rising penetration of e-commerce and online platforms, and the growing preference for premium and natural water products.

Competitive Landscape

Leading Saudi Arabia bottled water market players focus on vertical integration to reduce delivery times and gain margin control. The market boasts a shift toward smart packaging and IoT-linked dispensers for institutional clients. Strategic alliances with retail and logistics firms offer shelf visibility and efficient distribution. Smart packaging, AI quality control, home delivery growth, eco-manufacturing, and premium functional waters are some of the emerging trends that firms are currently focusing on.

Further growth opportunities for Saudi Arabia bottled water companies lie in sustainability, especially biodegradable packaging and solar-powered plants, as government pushes for low-emission operations. Export opportunities are also emerging, with firms eyeing the GCC and African markets. Further, market leaders can prioritise establishing strong brand equity through consistent quality, innovative marketing strategies, and environmental responsibility activities.

Nestlé Middle East FZE

Nestlé Middle East FZE was established in 1997 and is headquartered in Dubai. The company caters to Saudi Arabia via premium bottled water brands like Pure Life and acquires major retail shelf space.

Agthia Group PJSC

Agthia Group PJSC, based in Abu Dhabi and founded in 2004, operates a major bottled water portfolio including Al Ain. The company’s Saudi operations include eco-focused plants and subscription models for offices.

Health Water Bottling Co. Ltd. (Nova Water)

Health Water Bottling Co. Ltd. (Nova Water) was formed in 1973 and is headquartered in Riyadh. Nova dominates Saudi’s premium water category with innovative packaging and strong HORECA partnerships. The company also focuses on limited-edition heritage-themed bottles.

Maeen Water

Maeen Water is a Jeddah-based player launched in 2015 and is known for tech-forward bottled water systems. The company offers premium alkaline water in glass bottles and holds major contracts with Saudi hospitals and event organisers.

Other key players in the market are Hana Water Company, among others.

Key Highlights of the Saudi Arabia Bottled Water Market Report:

• Deep insights into packaging innovations, including rPET bottles and tamper-proof smart caps tailored to GCC climate challenges.
• In-depth competitive landscape profiling major players like Nova, Nestlé Waters, and Al Ain Water, with coverage of regional bottlers gaining traction via price and distribution efficiency.
• Regional analysis highlighting volume surges in Riyadh, Dammam, and Jeddah due to mega infrastructure and hospitality projects under Vision 2030.
• Investment-focused outlook backed by production expansion plans, private-label bottling partnerships, and growing institutional contracts in healthcare, hospitality, and education sectors.

Why Rely on This Report?

• Trusted coverage from analysts specialised in MENA food and beverage sectors.
• Research frameworks built on direct insights from distributors, cold chain operators, and regulatory stakeholders.
• Customised intelligence that blends policy, climate, and retail network variables for practical B2B planning.
• Actionable recommendations informed by on-ground market movements and cutting-edge sustainability metrics.

Call to Action

Explore the latest trends shaping the Saudi Arabia bottled water market 2025-2034 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customised consultation on Saudi Arabia bottled water market trends 2025 .

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