The India socks market attained a value of INR 53.58 Billion in 2024 . The industry is expected to grow at a CAGR of 9.00% during the forecast period of 2025-2034. By 2034, the India socks market is expected to reach INR 126.84 Billion .
The India socks market is experiencing a transition towards premiumisation as consumers are seeking high-quality, luxury products. Brands are introducing premium lines to focus on superior materials, craftsmanship, and exclusive designs. This trend is fuelled by the surging disposable income and changing lifestyle preferences of urban consumers. According to industry reports, India will add around 75 million middle-class as well as 25 million rich households by 2030. This shift in the economic fabric is leading to greater demand for aspirational and lifestyle-enhancing products, including socks that blend comfort, style, and performance. Increasing health consciousness among consumers is also bolstering the need for performance-oriented socks. Moisture-wicking, compression support and antibacterial properties, are gaining popularity, especially among athletes and fitness enthusiasts.
Social media platforms are playing a pivotal role in shaping the consumer preferences and driving sales in the India socks market. Brands are leveraging social media platforms for influencer collaborations, targeted advertising, and engaging content. Digital marketing campaigns are designed to resonate with younger audiences for promoting trends and styles that align with their preferences. In December 2024, Indian socks brand Rupa Footline unveiled its new campaign to assist individuals confidently take on the world with unparalleled comfort. The interactive nature of social media is enabling brands to build a community around their products, fostering brand loyalty and increasing consumer engagement.
Athletic socks are witnessing sharp growth in the India socks market with fitness boom. According to industry reports, Indian gyms amassed a total revenue of USD 1.15 billion in 2023. Gyms, marathons, yoga, and home workouts are driving the need for moisture-wicking, cushioned, and breathable socks. International and Indian brands, such as Nike, Adidas, and Heelium are investing in innovation for offering socks with compression support, arch stabilization, and seamless toes. This segment is also highly influenced by lifestyle trends and influencer marketing, especially on Instagram and YouTube.
Nylon socks are recording preference in India due to their durability, comfort, and affordability, making them a preferred choice across diverse consumer segments. Nylon offers superior elasticity as well as moisture-wicking properties besides keeping the feet dry and comfortable, mainly during India’s humid climate. In November 2024, Bonjour introduced Silken Socks for Women with ultra-soft fibres to offer exceptional breathability and temperature regulation. Urban professionals and athletes increasingly use nylon socks for their breathability and quick-drying nature during long working hours or intense workouts. Brands are expanding their nylon sock ranges to respond to the growing demand.
The demand for children’s socks is driven by utility and safety as schools mandate uniform socks while parents prefer anti-slip and seamless socks for infants and toddlers. The children’s segment is expanding with cartoon-themed, colourful, and fun designs. Brands, such as FirstCry and Hopscotch are offering age-specific collections, often co-branded with Marvel, Disney, and Minions. Growth in nuclear families and higher per-child spending also fuels this market. According to the India socks market analysis, almost 50% of the 318 million households across India were nuclear in 2022.
Online stores are revolutionising the market by offering wide-ranging options, seamless comparisons, and doorstep delivery. Major platforms, such as Amazon, Flipkart, Myntra, and Ajio provide space for both big brands and niche startups. Online stores have enabled visibility for D2C brands that focus on sustainability, design, or performance. Features, including combo deals, quick delivery, and return policies have fostered consumer trust. Online shopping appeals especially to millennials and Generation Z, who prefer variety, customization, and trend-led designs. According to industry reports, Generation Z was responsible for 20-25% of the online lifestyle market in 2024.
East India is an emerging region in the market with untapped growth potential. While organised retail is still developing, rising urbanisation and mobile internet penetration are accelerating e-commerce-driven consumption. As per industry reports, 35% of West Bengal’s population lived in urban area in 2023. Kolkata, as the regional commercial hub, drives much of the demand for both formal and school socks. The winter season in the hill states and parts of West Bengal creates seasonal demand for woollen and thermal socks. Government employment and PSU presence in the region is also stimulating the demand for formal wear.
Brand collaboration and licensing are also widely used. Retail and distribution expansion, both offline and online is helping players penetrate urban and rural markets, leveraging e-commerce platforms to increase accessibility. Aggressive marketing, including celebrity endorsements and social media campaigns, helps build brand image and consumer loyalty. Finally, price segmentation is allowing players to cater to various income groups, from premium to budget consumers, ensuring broader reach across India's diverse demographic.
Other players in the India socks market are Vidhaan Socks, Kamal Hosiery Industries, and Bhumika Hosiery Centre, among others.
The India socks market is experiencing a transition towards premiumisation as consumers are seeking high-quality, luxury products. Brands are introducing premium lines to focus on superior materials, craftsmanship, and exclusive designs. This trend is fuelled by the surging disposable income and changing lifestyle preferences of urban consumers. According to industry reports, India will add around 75 million middle-class as well as 25 million rich households by 2030. This shift in the economic fabric is leading to greater demand for aspirational and lifestyle-enhancing products, including socks that blend comfort, style, and performance. Increasing health consciousness among consumers is also bolstering the need for performance-oriented socks. Moisture-wicking, compression support and antibacterial properties, are gaining popularity, especially among athletes and fitness enthusiasts.
Social media platforms are playing a pivotal role in shaping the consumer preferences and driving sales in the India socks market. Brands are leveraging social media platforms for influencer collaborations, targeted advertising, and engaging content. Digital marketing campaigns are designed to resonate with younger audiences for promoting trends and styles that align with their preferences. In December 2024, Indian socks brand Rupa Footline unveiled its new campaign to assist individuals confidently take on the world with unparalleled comfort. The interactive nature of social media is enabling brands to build a community around their products, fostering brand loyalty and increasing consumer engagement.
Key Trends and Recent Developments
April 2025
Bonjour disclosed its plans of expanding into tier-2 and beyond for enhancing its digital presence and focusing on sustainability to ensure to stay at the forefront of the market. With a relentless drive for quality and innovation, the company has targeted 50 stores as well as a global entry in FY26.September 2024
Sock brand Balenzia introduced an exclusive brand outlet at Lohegaon-based Pune International Airport. The new store is designed for increasing brand visibility and helping Balenzia to connect with a wider audience. This aligned with the company’s strategy of expanding its footprint and connecting with a diverse customer base.September 2024
Indian footwear brand Khadim India entered a partnership with the exclusive licensee as well as master distributor for Puma socks in India Underlinen Fashion House. Through this, the company aimed at deepening its roots within the retail space for selling its socks via its retail outlets across India.April 2023
Balenzia, a prominent Indian socks brand, has inaugurated its first franchise outlet in Rajasthan at Nexus Celebration Mall, Udaipur. This follows the earlier launch of its first franchise in Mumbai, marking a significant step in Balenzia's expansion strategy to increase its physical store presence and reach more customers.Growth of E-commerce
E-commerce is transforming the India socks market, providing brands with direct access to consumers and bypassing traditional distribution channels. According to industry reports, India amassed 125 million online shoppers over the past three years and another 80 million are expected to join by 2025. Online marketplaces have become key sales platforms, particularly for mid-range and premium hosiery products. Simultaneously, leading brands and emerging players are investing in their own D2C websites, enabling personalised marketing, better consumer engagement, and higher profit margins. The convenience of home delivery, easy returns, and multiple payment options has significantly increased consumer confidence in buying hosiery online.Sustainability and Eco-friendly Materials
Environmental concerns are influencing consumer choices in the India socks market. Brands are adopting sustainable practices by using eco-friendly materials, such as organic cotton, bamboo fibres, and recycled polyester. In January 2025, Bonjour Socks launched its new Bamboo Socks range to offer comfort, sustainability, and style. This shift towards sustainability is driven by increasing awareness of environmental issues and a preference for products that align with eco-conscious values. Consumers are increasingly opting for brands that demonstrate a commitment to sustainability in their product offerings.Urbanisation and Changing Consumer Lifestyles
Rapid urbanisation is outlining consumer behaviour in the India socks market expansion. According to industry reports, India’s cities and towns will be home to almost 600 million people by 2036. Urban consumers are adopting modern lifestyles, leading to a demand for fashionable and functional socks. The growing middle-class population in urban areas is driving the consumption of diverse sock styles. Brands are responding by offering a wide range of designs and materials to cater to the varied preferences of urban consumers. This trend is also contributing to the expansion of the market in metropolitan regions.Technological Advancements in Manufacturing
Advanced knitting machines and seamless technology are improving sock quality, enabling intricate designs, and reducing production time, adding to the India socks market revenue. In August 2024, Pickwell Textile Machinery launched its RIFA seamless knitting machine to reaffirm its commitment towards serving the textile industry with technologically advanced products. Automation is helping to reduce defects and increase capacity, making India competitive globally. These advancements are making way for innovations. The rise in research and development spending by textile firms is further accelerating this shift.Export Potential
The India socks market value is expected to expand with export opportunities due to robust manufacturing capabilities and cost advantages. India is becoming a significant player in the global hosiery market and is exporting to several regions. According to industry reports, India exported USD 94.1 million of knit socks and hosiery in 2023. Government initiatives and trade agreements are also facilitating access to international markets. Indian manufacturers are focusing on quality standards and compliance with international regulations to enhance their competitiveness.India Socks Industry Segmentation
The report titled “India Socks Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:Breakup by Product
- Casual Socks
- Formal Socks
- Athletic Socks
- Speciality Socks
- Others
Breakup by Material
- Nylon
- Cotton
- Polyester
- Wool
- Others
Breakup by Demographics
- Men
- Women
- Kids
Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
Breakup by Region
- North India
- South India
- East India
- West India
Formal and Athletic Socks to Witness Higher Demand in India
Formal socks cater primarily to working professionals and are part of school and corporate dress codes. Brands, such as Van Heusen and Park Avenue are offering formal collections featuring solid colours, argyle patterns, and soft-combed cotton for comfort and durability. Though automation and hybrid workplaces have reduced formal wear frequency, premium formal socks are seen as status accessories. The demand for formal socks tends to peak during wedding seasons, business events, and back-to-school periods, ensuring periodic spikes.Athletic socks are witnessing sharp growth in the India socks market with fitness boom. According to industry reports, Indian gyms amassed a total revenue of USD 1.15 billion in 2023. Gyms, marathons, yoga, and home workouts are driving the need for moisture-wicking, cushioned, and breathable socks. International and Indian brands, such as Nike, Adidas, and Heelium are investing in innovation for offering socks with compression support, arch stabilization, and seamless toes. This segment is also highly influenced by lifestyle trends and influencer marketing, especially on Instagram and YouTube.
Polyester and Nylon Socks to Gain Popularity
Polyester socks are fast gaining traction in the India socks market due to their durability properties, especially in the sports and activewear segment. Synthetic in nature, polyester provides better shape retention and colourfastness. Popular among runners, gym-goers, and those seeking quick-dry comfort, polyester socks are integral to athletic brands, such as Puma and Reebok. Additionally, low-cost polyester socks are popular in school uniforms and bulk buys. Affordability and functional advantages also make polyester socks ideal for high-volume sales in both offline and online markets.Nylon socks are recording preference in India due to their durability, comfort, and affordability, making them a preferred choice across diverse consumer segments. Nylon offers superior elasticity as well as moisture-wicking properties besides keeping the feet dry and comfortable, mainly during India’s humid climate. In November 2024, Bonjour introduced Silken Socks for Women with ultra-soft fibres to offer exceptional breathability and temperature regulation. Urban professionals and athletes increasingly use nylon socks for their breathability and quick-drying nature during long working hours or intense workouts. Brands are expanding their nylon sock ranges to respond to the growing demand.
Women and Children to Record Significant Socks Usage in India
Women’s socks are witnessing fast growth, propelled by increasing participation in fitness, rising fashion consciousness, and social media-driven trends. From no-show and ankle socks to knee-high styles, brands are offering a variety of options tailored to female preferences. H&M, Zivame, and local D2C brands offer fashion-forward and performance socks for women.The demand for children’s socks is driven by utility and safety as schools mandate uniform socks while parents prefer anti-slip and seamless socks for infants and toddlers. The children’s segment is expanding with cartoon-themed, colourful, and fun designs. Brands, such as FirstCry and Hopscotch are offering age-specific collections, often co-branded with Marvel, Disney, and Minions. Growth in nuclear families and higher per-child spending also fuels this market. According to the India socks market analysis, almost 50% of the 318 million households across India were nuclear in 2022.
Convenience Stores and Online Stores to Record Substantial Sales
Convenience stores will gain popularity in the India socks market to cater predominantly to daily wear socks and school essentials. This channel is particularly important in rural and semi-urban markets where supermarkets and malls are less prevalent. Socks sold through these outlets are typically low-cost, unbranded, or small local brands that focus on affordability and functionality. Despite lower margins, this channel is high in volume and offers socks as utility-driven products. These stores also stock school socks, plain black or white office socks, and multipacks that cater to repeat purchases.Online stores are revolutionising the market by offering wide-ranging options, seamless comparisons, and doorstep delivery. Major platforms, such as Amazon, Flipkart, Myntra, and Ajio provide space for both big brands and niche startups. Online stores have enabled visibility for D2C brands that focus on sustainability, design, or performance. Features, including combo deals, quick delivery, and return policies have fostered consumer trust. Online shopping appeals especially to millennials and Generation Z, who prefer variety, customization, and trend-led designs. According to industry reports, Generation Z was responsible for 20-25% of the online lifestyle market in 2024.
India Socks Market Regional Analysis
Booming Tourism to Boost the West India Socks Market
West India is one of the fastest-growing segments in the India socks market. Mumbai and Pune are driving high-volume consumption due to their cosmopolitan culture, corporate hubs, and lifestyle-driven shopping behaviour. Western consumers are prioritsing brand and quality, supporting demand for premium and fashion-forward socks. Gujarat, known for its textile industry, is also a major manufacturing centre. Additionally, Western India sees high tourist and trekking activity, boosting sales of specialised socks like compression and thermal variants.East India is an emerging region in the market with untapped growth potential. While organised retail is still developing, rising urbanisation and mobile internet penetration are accelerating e-commerce-driven consumption. As per industry reports, 35% of West Bengal’s population lived in urban area in 2023. Kolkata, as the regional commercial hub, drives much of the demand for both formal and school socks. The winter season in the hill states and parts of West Bengal creates seasonal demand for woollen and thermal socks. Government employment and PSU presence in the region is also stimulating the demand for formal wear.
Competitive Landscape
Key players in the India socks market are employing a range of strategies to capture and expand their market share in a growing and competitive landscape. A key focus is on product diversification, with companies offering socks for different segments such as formal, casual, athletic, and medical use. This caters to a wide variety of consumer needs and preferences. Innovation in materials and technology is another major strategy. Several brands are using bamboo fibre and sustainable materials to attract environmentally conscious consumers, while others invest in moisture-wicking, odour-resistant, and compression-based socks for performance enhancement.Brand collaboration and licensing are also widely used. Retail and distribution expansion, both offline and online is helping players penetrate urban and rural markets, leveraging e-commerce platforms to increase accessibility. Aggressive marketing, including celebrity endorsements and social media campaigns, helps build brand image and consumer loyalty. Finally, price segmentation is allowing players to cater to various income groups, from premium to budget consumers, ensuring broader reach across India's diverse demographic.
Adidas AG
Adidas India Marketing Pvt. Ltd. is a subsidiary of Adidas AG, the global sportswear giant founded in 1949 in Herzogenaurach, Germany. The Indian arm manages brand marketing, retail operations, and distribution across India to supply a wide range of products, including footwear, apparel, and accessories for various sports and lifestyle segments.Filatex Fashions Ltd.
Established in 1993 and incorporated in 1995, Filatex Fashions Ltd. is an Indian socks manufacturer headquartered in Hyderabad serving clients like Adidas, FILA, and Walt Disney via its brands Smartman and Tuscany. The company specializes in producing high-quality cotton, woollen, and silk socks with advanced Italian, Korean, and Chinese technologies.Nike, Inc.
Nike is a global sportswear leader known for innovation, performance, and branding. In India’s socks market, Nike offers premium athletic socks focused on comfort, moisture-wicking, and durability. Its presence caters to fitness enthusiasts and athletes seeking high-quality sports gear, supported by strong brand recognition and distribution through retail stores, e-commerce platforms, and exclusive brand outlets.U.S. Polo Assn.
U.S. Polo Assn., the official brand of the United States Polo Association, blends classic American style with modern fashion. In India, it provides stylish, casual, and semi-formal socks that appeal to urban consumers. Positioned in the mid-premium segment, the brand’s offerings are available through department stores, brand outlets, and online platforms, driven by lifestyle-oriented marketing and expanding retail presence.Other players in the India socks market are Vidhaan Socks, Kamal Hosiery Industries, and Bhumika Hosiery Centre, among others.
Key Features of the India Socks Market Report
- In-depth qualitative and quantitative analysis of the socks market landscape.
- Market segmentation by product type, material, application, and distribution channel.
- Regional performance insights across North, South, East, and West India.
- Evaluation of key drivers, trends, and consumer behaviour patterns.
- Company profiles and competitive landscape of major market players.
- Forecasts and emerging opportunities in the India socks market through 2025.
- Industry-trusted insights backed by verified market data and trends.
- Tailored market analysis to support strategic decision-making.
- Comprehensive forecasts aligned with business growth planning.
- Reliable support from experienced research professionals.
Call to Action
Unlock valuable insights into the India socks market trends 2025 with our latest report. Discover key drivers, regional performance, and consumer demand shaping the market. Download your free sample report today and stay ahead in this rapidly evolving apparel segment. Your next business advantage begins here!More Insights On:
Absorbent Booms and Socks Market United Kingdom Socks Market North America Socks Market United States Socks Market Asia Pacific Socks Market Compression Socks Market Singapore Socks Market Europe Socks MarketTable of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 India Socks Market Analysis
6 Market Dynamics
8 Competitive Landscape
Companies Mentioned
- Adidas AG
- Filatex Fashions Ltd.
- Nike, Inc.
- U.S. Polo Assn.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 145 |
| Published | July 2025 |
| Regions Covered | India |
| No. of Companies Mentioned | 4 |
