Europe Oral Care Market Report and Forecast 2024-2032

According to the report, the Europe oral care market reached a value of USD 9.68 billion in 2023. Aided by the augmented recognition of oral hygiene and its intrinsic link to overall health, the market is projected to further grow at a CAGR of 3.3% between 2024 and 2032 to reach a value of USD 12.96 billion by 2032.

Oral care encompasses a broad spectrum of products and services, from toothpaste and toothbrushes to dental floss, mouthwashes, and dental services aimed at promoting oral hygiene and health. With the mouth serving as the gateway to the body, the significance of maintaining oral health transcends mere cosmetic appeal, influencing general well-being and systemic health.

A salient driver for the burgeoning Europe oral care market growth is the heightened consumer awareness regarding oral diseases and their potential ramifications on general health. Periodontal diseases, tooth decay, and oral infections are not only detrimental to oral health but can be precursors to cardiovascular diseases, diabetes, and other systemic conditions.

Furthermore, the surge in the geriatric population, who are more susceptible to oral health issues, plays a pivotal role in escalating the demand for oral care products and services in Europe. The region, characterised by a significant elderly populace, emphasises preventive oral care, which influences the Europe oral care market outlook.

The burgeoning influence of aesthetic appeal in the European landscape cannot be understated. A radiant smile and impeccable teeth have become quintessential for self-confidence and social interactions. This emphasis on aesthetics has bolstered the demand for whitening toothpastes, mouthwashes, and other cosmetic oral care products.

Moreover, technological innovations and advancements in the oral care realm have been instrumental in escalating the Europe oral care market demand. The integration of artificial intelligence and digital technology in electric toothbrushes, oral irrigators, and other products enhances user experience and efficacy, driving their demand upwards.

In the realm of oral care products, natural and organic ingredients are gaining immense traction. European consumers, with their discerning preferences, are increasingly veering away from chemical-laden products, gravitating towards formulations enriched with herbal extracts, essential oils, and natural antimicrobials.

In addition, the market dynamics are influenced by the increasing demand for professional dental services. Preventive dental check-ups, professional cleaning, and cosmetic dentistry are burgeoning segments within the oral care market. Europe, with its advanced healthcare infrastructure and emphasis on preventive care, sees a consistent demand for these services.

Market Segmentation

The market can be divided based on product type, distribution channel, and country.

Market Breakup by Product Type

• Toothpaste

o Paste
o Powder
o Gel

• Toothbrush

o Electric
o Manual

• Mouthwash

o Medicated
o Non-Medicated

• Denture Products

o Fixatives
o Cleaners
o Others

• Dental Accessories

o Dental Flosses
o Breath Fresheners
o Cosmetic Dental Products
o Tongue Scrapers
o Others

• Others

Market Breakup by Distribution Channel

• Supermarkets/Hypermarkets
• Speciality Stores
• Convenience Stores
• Online Retailers
• Others

Market Breakup by Country

• Germany
• United Kingdom
• France
• Italy
• Spain
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Europe oral care market. Some of the major players explored in the report are as follows:

• Colgate-Palmolive Company
• Procter & Gamble Company
• Unilever PLC
• Johnson & Johnson Services, Inc.
• Pierre Fabre S.A
• Others