Global Zero Turn Mower Market Size, Share & Industry Trends Analysis Report By Application (Commercial and Residential), By Cutting Width (More than 60 inches, 50 to 60 inches and Less Than 50 inches), By Regional Outlook and Forecast, 2023 - 2030

The Global Zero Turn Mower Market size is expected to reach $5.3 billion by 2030, rising at a market growth of 10.2% CAGR during the forecast period. In the year 2022, the market attained a volume of 3,58,032.6 units, experiencing a growth of 9.9% (2019-2022).

Rising Asian nations are expected to see an increase in zero turn mower sales due to the expanding construction sector, particularly in the residential sector. This is expected to present many opportunities for the market participants. Thus, the Asia Pacific region garnered $633.2 million revenue of the market in 2022. Due to the soaring demand for aesthetic landscaping and green building solutions, emerging "urban gardening" trends, and tremendous growth in commercial infrastructure projects.



The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In January, 2021, KUBOTA Corporation announced an enhancement to its Z400 line with the launch of Z411KW and Z412KW, two powerful and efficient lawn care machines designed to meet various landscaping needs. Additionally, In February, 2023, Deere & Company launched Z370R Electric Ztrak, a versatile and efficient electric zero-turn mower, ideal for various lawn care tasks, to propel customers into the future.

Cardinal Matrix

Market Competition Analysis

Based on the Analysis presented in the Cardinal Matrix; Deere & Company is the forerunners in the Market. In May, 2022, AriensCo’s subsidiary Ariens launched Ikon Onyx, a striking, uniquely crafted zero-turn lawn mower that comes with an expansive 52-inch cutting deck, making it an exceptional choice for your lawn care needs. Companies such as Robert Bosch GmbH., KUBOTA Corporation, Textron, Inc. are some of the key innovators in the Market.

Market Growth Factors

Development in commercial construction

Commercial construction projects often involve the creation of large outdoor spaces, including parks, office complexes, shopping centers, and recreational areas. The maintenance of these green spaces becomes a priority after construction. Zero-turn mowers are efficient tools for maintaining lawns and landscaping in these areas. Many commercial construction projects lead to the creation of properties that need ongoing maintenance. Property management companies use zero-turn mowers to ensure these areas remain well-kept and visually appealing. Keeping these spaces well-maintained is essential for safety and aesthetics; zero-turn mowers are used for this purpose. As more commercial construction projects are initiated and completed, the need for reliable, high-performance zero-turn mowers in the post-construction maintenance phase can drive growth in this market.

Technological advancement in land mower equipment

Technological advancements have led to the development of more efficient, user-friendly, and environmentally friendly mowers. Modern zero-turn mowers are equipped with advanced, more fuel-efficient engines. These engines offer better performance and reduced emissions, complying with stricter environmental regulations. The market has seen the introduction of hybrid and electric zero-turn mowers. These models are quieter, produce zero emissions, and are increasingly popular in residential and commercial applications due to their eco-friendliness. Remote-controlled zero-turn mowers are used for complex or dangerous mowing tasks. Manufacturers have developed mobile apps that allow users to control and monitor their mowers from smartphones and tablets, providing greater convenience and efficiency. As technology evolves, the market will likely see further growth.

Market Restraining Factors

Stringent environmental regulations regarding zero turn mower

Stricter emissions standards, particularly for gas-powered engines, require manufacturers to invest in research and development to reduce emissions. This may involve developing cleaner-burning engines or transitioning to alternative fuels like propane. Achieving compliance with emissions standards can be costly. Manufacturers may need to invest substantially in technology and infrastructure to meet these requirements, affecting pricing and profit margins. As electric and alternative fuel options, such as propane or natural gas, become more popular due to their lower emissions, manufacturers must develop and promote these options to meet consumer demand and regulatory mandates. Manufacturers must assess market demand and adjust their product lines to meet these preferences. These factors pose a challenge for the market growth.

Cutting Width Outlook

On the basis of cutting width, the market is segmented into less than 50 inches, 50 to 60 inches, and more than 60 inches. In 2022, the more than 60 inch segment dominated the market with the maximum revenue share. Zero-turn mowers with cutting decks of more than 60 inches are typically considered large or commercial-grade models. These mowers are designed for more extensive and demanding applications, such as commercial landscaping, golf course maintenance, and large estate properties. Mowers with decks larger than commercial landscaping companies commonly use 60 inches. These machines are highly efficient and can cover vast areas quickly.

Application Outlook

Based on application, the market is fragmented into residential and commercial. The residential segment garnered a significant revenue share in the market in 2022. The primary use of zero-turn mowers in residential settings is for lawn mowing. They are highly efficient and can quickly cover large grass areas, making them well-suited for maintaining sizable lawns. Zero-turn mowers excel at providing a precise and even cut. Their ability to make tight turns allows homeowners to easily navigate obstacles, trees, flower beds, and other landscaping features.

Regional Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region registered the highest revenue share in the market. The increase in the number of landscaping activities and golf courses in the region is one of the primary factors contributing to the anticipated development. The North American landscaping and lawn care industry is highly developed, creating a substantial demand for efficient, high-quality grooming equipment. Professional landscapers, commercial property owners, and homeowners in North America strongly emphasize sustaining well-manicured lawns and landscapes. The market for zero turn mowers, known for their maneuverability and time-saving capabilities, aligns well with the industry's requirements.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Briggs & Stratton, LLC (KPS Capital Partners), AriensCo, Husqvarna Group, Deere & Company, KUBOTA Corporation, Textron, Inc., The Toro Company, Stanley Electric Co. Ltd., Generac Holdings, Inc., and Robert Bosch GmbH.

Strategies deployed in the Market

Partnerships, Collaborations, and Agreements:

• Sep-2023: The Toro Company partnered with Lowe's, an American retail company specializing in home improvement and appliance products. Through this partnership, Lowe's experience expertise, and channel strategy would provide Toro Company new opportunity to bolster the placement of our powerful 60V battery portfolio.
• Jun-2023: Deere & Company came into partnership with EGO, a prominent company known for producing cordless electric outdoor power equipment, including lawnmowers, leaf blowers, and hedge trimmers. Through this partnership, EGO's battery-powered lawn care solutions would be offered to various brands and homeowners through John Deere dealers.
• May-2022: Briggs & Stratton, LLC came into partnership with STIHL, a German manufacturer known for producing high-quality outdoor power equipment, particularly chainsaws and other handheld tools. Through this partnership, STIHL's product range would be available in the United States by introducing a series of zero-turn mowers designed for both professionals and homeowners, with Briggs & Stratton responsible for manufacturing these mowers according to STIHL's exact specifications and quality criteria.
• Feb-2022: Ariensco's subsidiary Ariens came into partnership with American Birkebeiner, a Company is known for organizing the largest cross-country ski race in North America, the American Birkebeiner, held annually in Wisconsin. Through this partnership, Ariensco would be looking to extend their hospitality division business segment.

Product Launches and Product Expansions:

• May-2023: AriensCo’s subsidiary Ariens launched Ikon Onyx, a distinctive, tailor-made zero-turn mower featuring a 52-inch cutting deck. "Ikon Onyx is a striking, uniquely crafted zero-turn lawn mower that comes with an expansive 52-inch cutting deck, making it an exceptional choice for your lawn care needs.
• Feb-2023: Deere & Company launched Z370R Electric Ztrak, a versatile and efficient electric zero-turn mower, ideal for various lawn care tasks. The innovative Z370R Electric ZTrak offers landowners diverse choices for their lawn care requirements while maintaining the high quality associated with John Deere mowers, with an added boost of energy to propel customers into the future.
• Feb-2023: Generac Holdings, Inc. introduced FURY, a compact stand-on mower engineered to access tight areas beyond the reach of most commercial mowers due to their excessive width. The FURY is equipped with a 32- or 36-inch mowing width, easily navigates tight spaces, and its 11kWh fixed battery provides up to 7 hours of operation on a single charge at speeds of 9 mph, with a 5-hour recharge time and a standard 5-year or 1500-hour commercial battery warranty.
• Apr-2023: Husqvarna Group introduced Z560LS, a high-performance zero-turn mower known for its exceptional agility and cutting efficiency. The Z560LS is equipped with a 38.5 HP Kawasaki FX1000 EFI engine and ZT-5400 drive System, ensuring top-notch performance in tough conditions, maintaining high blade speed, and reaching speeds up to 12 mph.
• Nov-2022: Husqvarna Group introduced two new Xcite™ zero-turn mowers, the Z350 and Z380, zero-turn mowers exceptional performance and maneuverability in lawn care. Both models are equipped with a high-quality seat, measuring 15 inches on the Z350 and 18 inches on the Z380, with the primary distinction lying in their size, and consequently, their cutting capacity.
• Jan-2021: KUBOTA Corporation announced an enhancement to its Z400 line with the launch of Z411KW and Z412KW, two powerful and efficient lawn care machines designed to meet various landscaping needs. The new Z412 and Z422 models feature factory-added comfort upgrades, including wider front caster tires and a deluxe adjustable suspension seat, while common features like wide rear tires, cupholders, spacious operator stations, ergonomic controls, and 12-volt charging ports are standard across the series.

Acquisition and Mergers:

• Jan-2022: The Toro Company took over Spartan Mowers of Intimidator Group is a prominent American manufacturer of utility vehicles, including side-by-sides and electric vehicles, known for their durability and versatility. Through this acquisition, Spartan's range of products harmonizes with Toro's innovative Exmark and Toro-branded equipment, opening distinctive avenues for maximizing technology, design, procurement, and manufacturing efficiencies.
• May-2021: AriensCo took over AS-Motor, a German company known for manufacturing high-performance commercial and professional-grade mowers and mulching equipment. Through this acquisition, AS-Motor's product line would be added to AriensCo's product portfolio and would be available in Europe.
• Dec-2021: Stanley Electric Co. Ltd. Acquired MTD Holdings Inc, a prominent American manufacturer of outdoor power equipment and lawn care products, including brands like Cub Cadet and Troy-Bilt and Excel Industries, an American manufacturer specializing in zero-turn riding mowers, with a focus on brands such as Hustler Turf Equipment. Through this acquisition, Stanley Black & Decker would be a leading global player in outdoor products based in the United States, enhancing the company's status as the fastest-growing supplier of cordless electric outdoor power equipment.
• Aug-2021: Deere & Company took over Bear Flag Robotics, a company specializing in autonomous technology for farm tractors, aiming to revolutionize agriculture with self-driving equipment. Through this acquisition, combining the expertise and experience of both the companies and Deere's autonomy knowledge, coupled with Bear Flag Robotics' exceptional dealer network, would expedite the provision of solutions to farmers, effectively tackling the formidable task of nourishing a growing global population.

Scope of the Study

Market Segments Covered in the Report:

By Application (Volume, Units, USD Million/Billion, 2019-2030)

• Commercial
• Residential

By Cutting Width (Volume, Units, USD Million/Billion, 2019-2030)

• More than 60 inches
• 50 to 60 inches
• Less Than 50 inches

By Geography (Volume, Units, USD Million/Billion, 2019-2030)

• North America
• US
• Canada
• Mexico
• Rest of North America- Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe- Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific- LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

• Briggs & Stratton, LLC (KPS Capital Partners)
• AriensCo
• Husqvarna Group
• Deere & Company
• KUBOTA Corporation
• Textron, Inc.
• The Toro Company
• Stanley Electric Co. Ltd.
• Generac Holdings, Inc.
• Robert Bosch GmbH.

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