The Business of the Africa Cup of Nations 2025

The "Business of AFCON 2025" report is part of the the analyst's 'Business of' series of sport competition profiles. The report takes a closer look at the biggest national team soccer competition in Africa. The report highlights the media rights landscape and sponsorship portfolios of the tournament, a look at all competing teams official kit suppliers. Furthermore, the report takes a closer look at the tournament from other key commercial revenue streams including ticket prices and attendances. The report also explores its overall popularity against other major soccer competitions, analysing social media followings. It also explores CAF's decision to move the tournament to every four-years from 2028.

Pay-tv rights continue to be targeted for African consumption. Global media rights target popular growth with key markets aligned with free-to-air broadcasters. Tournament boasts a 22-brand portfolio. The big three kit suppliers in the global market are the biggest spenders but coverage of teams deals relates to just 25% of available deals. Record attendances at Morocco 2025 tournament, as host shows its readiness for FIFA 2030 World Cup. AFCON set to move calendar to every four-years, with CAF looking to recoup lost revenue from this via new Nations League competition.

Key Highlights

• Lists of all major TV partners
• Overview of all sponsors
• Analysis against the kit supplier market for individual teams
• Tournament attendances
• Ticket revenue
• Overview of the chaotic scenes in the Final
• Prize money
• Economic benefits to Morocco
• Hosting rights breakdown
• Social media analysis

Report Scope

• The main aims of this report is to highlight the commercial landscape across one of the biggest continental soccer competitions in the world. It breaks the tournament down individually but offers strong comparisons against other leading tournaments, including the FIFA World Cup and UEFA European Championships. Offers a great overview of key revenue streams throughout for the tournament.

Reasons to Buy

• Soccer is the most popular sport in the world, and AFCON is the biggest tournament in Africa.
• The report highlights key revenue streams for the tournament, highlighting how it is seeing continued growth and greater international popularity. It evidences Morocco's strength in hosting a major tournament, as it readies itself for the 2030 FIFA World Cup.