Philippines Pet Food - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

The Philippines pet food market was valued at USD 279.27 million in 2025 and estimated to grow from USD 307.54 million in 2026 to reach USD 497.84 million by 2031, at a CAGR of 10.12% during the forecast period (2026-2031). The growing humanization of pets, rapid adoption of e-commerce, and a shift by livestock feed manufacturers toward pet nutrition underpin this rise. Urban households boost premium demand through functional diets, while rural owners shift from table scraps to economy dry food as local manufacturing improves affordability. Multinational brands are leveraging nationwide retail modernization, as well as peso volatility, lengthy Bureau of Animal Industry clearances, and counterfeit products, which temper near-term gains. Competitive dynamics remain fluid as domestic feed players capture price-sensitive segments and global majors deepen investments to protect share within the Philippines' pet food market.

Philippines Pet Food Market Trends and Insights

Rising Pet Humanization and Premium-Nutrition Spend

Filipino pet owners are increasingly treating animals as family members, with Mars' Global Pet Parent Study revealing that Shih Tzu dogs (29% preference) and Persian cats (43% preference) dominate breed choices, reflecting a preference for companion animals rather than those with utility purposes. The humanization trend drives demand for functional ingredients, including probiotics, omega-3 fatty acids, and specialized veterinary diets, particularly as 61% of dog owners cite stress relief as a primary benefit of owning a pet. The shift creates opportunities for premium positioning, though price sensitivity remains acute, with annual dog food costs averaging USD 340.59, the second-lowest in Asia after Vietnam.

Expansion Of Modern Retail and E-Commerce

The expansion of modern retail formats has fundamentally altered pet food accessibility, with Robinsons Retail Holdings accelerating pet retail store openings in 2025 while enhancing merchandise assortment and introducing grooming services to drive category growth. Warehouse clubs, such as Landers Superstore, are expanding from 12 to 17 stores by 2024, with long-term plans for 7 annual openings through 2027. This expansion introduces bulk-pack purchasing, which reduces per-unit costs for price-sensitive consumers. Channel proliferation benefits both premium brands seeking differentiated positioning and economy brands requiring broad market access, although regulatory compliance becomes increasingly complex across multiple touchpoints.

High Price Sensitivity and Table-Scrap Feeding

Persistent price sensitivity constrains market premiumization, despite growing pet humanization, with over 50% of animals still being fed table scraps and leftovers, which limits commercial pet food penetration. Consumer segmentation reveals four distinct types: utilitarians treating pets as working animals, pragmatic spoilers providing basic care, companions seeking emotional bonds, and humanizers offering full family treatment including insurance and healthcare. The predominance of utilitarian and pragmatic segments limits willingness to pay premium prices, though rising disposable incomes and approaching upper-middle-income status create gradual premiumization opportunities in urban markets.

Other drivers and restraints analyzed in the detailed report include:

• Growing Dog and Cat Population
• Feed-Millers Converting Idle Capacity into Pet-Food Lines
• Import-Dependence and FX / Logistics Volatility

Segment Analysis

Food products dominate the market with a 53.70% market share in 2025, and emerge as the fastest-growing segment at a 12.21% CAGR (2031), driven by premiumization trends and impulse purchasing behavior that makes treats less price-sensitive than staple nutrition. Dry Pet Food maintains the largest subsegment share, benefiting from its shelf stability and cost efficiency, while Wet Pet Food captures a significant share of the category, as Filipino consumers recognize the hydration benefits for cats in tropical climates.

This segment's prominence is primarily driven by the essential role of specialized and balanced nutritional diets in maintaining pet health, with dry pet foods being the major type consumed due to their convenience, longer shelf life, and cost-effectiveness. The segment's strong position is further reinforced by the growing awareness among pet owners regarding pet nutrition, increasing premiumization trends, and pet parents treating their pets as family members. The availability of various brands and products, coupled with the convenience of feeding, has made food products the preferred choice among pet owners in the Philippines.

The Philippines Pet Food Market Report is Segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, and More), Pets (Cats, Dogs, and More), and Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

List of companies covered in this report:

• Mars, Incorporated
• Nestle (Purina)
• Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.)
• General Mills Inc.
• Schell & Kampeter, Inc. (Diamond Pet Foods)
• ADM
• Virbac
• Charoen Pokphand Group.
• EBOS Group Limited
• DoggyMan H.A.Co.,Ltd.
• San Miguel Foods Inc.
• Pet Plus Global Marketing Corp.
• Consumer Care Products Inc.
• Pet Discount Inc.
• Universal Robina Corp. (TopBreed)

Additional benefits of purchasing this report:

• Access to the market estimate sheet (Excel format)
• 3 months of analyst support