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Alcoholic Drinks in Saudi Arabia

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    Report

  • 38 Pages
  • June 2025
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 593780
Total volume sales of alcoholic drinks (being only non-alcoholic drinks) maintained a positive performance in Saudi Arabia in 2024, with growth slightly stronger compared to 2023. Value sales were also positive, albeit at slightly lower levels of growth compared to the previous year. Meanwhile, on-trade volume sales are at slightly stronger rates of growth than off-trade sales.

The Alcoholic Drinks in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BEER IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Non-alcoholic beer sales based on seasonality and socially-driven demand
  • Established brands maintain their popularity, while Heineken sees particularly dynamic growth
  • Supermarkets and hypermarkets remain the most relevant, as small local grocers lose share and e-commerce grows
PROSPECTS AND OPPORTUNITIES
  • Moderate growth of non-alcoholic beer expected, driven by social gatherings and sporting events
  • Supermarket and hypermarkets will remain key growth drivers for sales of non-alcoholic beer
  • Innovation will remain focussed on flavour, health-based options, and premium-style packaging
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 2 Lager by Price Band 2024
CATEGORY DATA
  • Table 16 Sales of Beer by Category: Total Volume 2019-2024
  • Table 17 Sales of Beer by Category: Total Value 2019-2024
  • Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
  • Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
  • Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
  • Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 24 Sales of Beer by Craft vs Standard 2019-2024
  • Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
  • Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Non-alcoholic wine continues to develop in Saudi Arabia
  • Shares devided between two main players and smaller brands, with innovation focussing on premiumisation
  • Supermarkets lead off-trade sales of non-alcoholic wine
PROSPECTS AND OPPORTUNITIES
  • Healthy ongoing growth expected for non-alcoholic wine
  • Variety expansion and growing availability will help to support sales
  • Innovation will focus on premiumisation and building consumer trust
CATEGORY DATA
  • Table 32 Sales of Wine by Category: Total Volume 2019-2024
  • Table 33 Sales of Wine by Category: Total Value 2019-2024
  • Table 34 Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 35 Sales of Wine by Category: % Total Value Growth 2019-2024
  • Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
  • Table 37 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 40 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 41 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 42 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 43 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 44 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 45 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 46 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
  • Table 47 GBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 48 NBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 49 LBN Brand Shares of Champagne: % Total Volume 2021-2024
  • Table 50 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 51 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 52 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
  • Table 53 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 54 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 55 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
  • Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
  • Table 59 Forecast Sales of Wine by Category: Total Volume 2024-2029
  • Table 60 Forecast Sales of Wine by Category: Total Value 2024-2029
  • Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
  • Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN SAUDI ARABIA2024 DEVELOPMENTSCIDER/PERRY IN SAUDI ARABIA2024 DEVELOPMENTS
RTDS IN SAUDI ARABIA
  • 2024 DEVELOPMENTS