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Asian Speciality Drinks in Singapore

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    Report

  • 30 Pages
  • November 2025
  • Region: Singapore
  • Euromonitor International
  • ID: 593784
Asian speciality drinks are suffering from an old-fashioned and less healthy image with sales continuing to decline sharply in off- and on-trade volume terms in 2025. Younger consumers in particular are showing a preference for healthier and more modern soft drinks, leaving less room for Asian speciality drinks.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Asian Speciality Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Asian speciality drinks lose out to modern and healthier alternatives
INDUSTRY PERFORMANCE
  • Asian specialty drinks continue decline as younger consumers prefer modern options
  • Consumers shifting to healthier alternatives
WHAT’S NEXT?
  • Asian specialty drinks set for a further decline
  • Brands must innovate to meet demand for health-oriented beverages
  • Convenient, sustainable packaging is essential for attracting urban consumers
COMPETITIVE LANDSCAPE
  • NutriWell retains the lead with ongoing investment in new product development
  • Yeo’s and other players also struggle for growth in an evolving market
CHANNELS
  • Supermarkets reduce their interest in Asian speciality drinks
  • Specialist supermarkets and small local grocers carving out a niche in the market
CATEGORY DATA
  • Table 1 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
  • Table 2 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
  • Table 3 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN SINGAPORE
EXECUTIVE SUMMARY
  • Soft drinks sales rise with a focus on health and convenience
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Sales of soft drinks on the rise but players under pressure to adapt to evolving trends
  • Consumers looking for healthier options
  • Soft drinks continues to benefit from a strong focus on innovation
WHAT’S NEXT?
  • Sales set to grow fuelled by evolving consumer preferences and new innovations
  • Consumers expected to lean towards healthier options
  • Convenience and sustainability concerns likely to inform packaging choices
COMPETITIVE LANDSCAPE
  • Coca-Cola cements its lead with strong portfolio of brands and products
  • F&N Foods and Pokka Corp continue to invest in innovative and healthier options
CHANNELS
  • Supermarkets retain a key role in the distribution of soft drinks
  • Retail vs foodservice split
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Singapore
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources