Beer in Denmark

Beer in Denmark witnessed further decline in volume sales over 2024, driven by falling consumption of lager. Standard lager remains the largest category in beer, but its appeal is waning. Younger generations are shifting towards higher quality beer and premium experiences, with quantity becoming less important to Danes. The consumption of domestic mid-priced lager is already very high, and the market is mature, offering little scope for future growth.

The Beer in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.