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Chocolate Confectionery in Hungary

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    Report

  • 21 Pages
  • July 2025
  • Region: Hungary
  • Euromonitor International
  • ID: 593866
In response to rising cocoa prices, Hungarian consumers are shifting their focus toward smaller-sized chocolate confectionery products that offer indulgence without a high price tag. This downsizing trend, seen in products like Milka tablets and seasonal chocolate treats, reflects a consumer desire for accessible luxury rather than giving up chocolate altogether.

The Chocolate Confectionery in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Boxed Assortments, Chocolate Pouches and Bags, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Chocolate Confectionery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Mini delights, big indulgence
  • Healthier options and local recipes catch the attention of shoppers
  • Old Giants, New Rivals
PROSPECTS AND OPPORTUNITIES
  • Sales of chocolate confectionery projected to stabilise
  • Personalisation and novelty two trends to look out for
  • Health and sustainability comes under the microscope
CATEGORY DATA
  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2020-2025
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2020-2025
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
  • Table 5 Sales of Chocolate Tablets by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
SNACKS IN HUNGARY
EXECUTIVE SUMMARY
  • Snacks in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 13 Sales of Snacks by Category: Volume 2020-2025
  • Table 14 Sales of Snacks by Category: Value 2020-2025
  • Table 15 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Snacks: % Value 2021-2025
  • Table 18 LBN Brand Shares of Snacks: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Snacks by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources