Go To Market Strategy for IRU (Australian Based University) in Select Indian Cities

India has caught the attention of the world’s top universities in recent years owing to its developing infrastructure and education-friendly institution

India has caught the attention of the world’s top universities in recent years owing to its developing infrastructure and education-friendly institution. t would be beneficial for a university to enter the Indian market, with Delhi offering multiple promising locations with reasonably priced land and significant infrastructure projects nearby. When it comes to how much the Australian University can charge for specific courses, Delhi NCR, Bangalore, and Hyderabad stand out relatively well.

Australian universities should begin with the most popular programs, such as BBA and B Tech, and then introduce new, exciting courses in areas like graphic design and entrepreneurship. The two most crucial factors that international students consider while choosing a place to continue tertiary education are university fees and worldwide rankings. Modern innovations like SEZs and vertical campuses, together with smart faculty and successful PR campaigns, will undoubtedly make the Australian institution stand out.

There are a total of 41 universities available in Australia out of which 37 are public Australian, three private Australian and one private international university. Among all, Monash University is the biggest Australian university followed by the University of Melbourne, the University of Technology Sydney, and the Australian National University.

Market Analysis

India is the most populated country, with almost 20% of its total population being between the ages of 18 and 23. About 25% of the overall population is enrolled in undergraduate courses, meaning that the GER (Gross Enrollment Ratio) is about 27.

The top 6 States in terms of highest total student enrolment are Uttar Pradesh, Maharashtra, Tamil Nadu, Madhya Pradesh, Karnataka and Rajasthan. The said States constitute more than half of the total Student enrolment in India.

Mumbai neighborhoods Dadar, Andheri, and Chembur are home to several university clusters. There are numerous higher education institutions in Mumbai located in Ville Parle, Kurla, Ghatkopar, and Santa Cruz, all of which have sizable student populations.

There is a significant concentration of universities in Hyderabad's Panjagutta, Chanchalguda, and Chintal neighborhoods. In Western Hyderabad, Panjagutta is a business and residential neighborhoods. Next Galleria Mall and PVR Panjagutta are two neighboring attractions which make it an advantageous location for universities.

The outskirts of Greater Noida and Manesar Gurgaon offer cheap real estate prices for retrofitting university buildings. In addition, there is potential to utilize Ghaziabad and Faridabad as future locations for educational hubs.

Key Trends by Market Segment

By Type of Cities: Delhi-NCR, Mumbai, Bangalore, and Hyderabadaresome of the major friendly cities for university infrastructure development in the country. Australian universities can target these cities to start their trials in India. Most of the top universities/colleges in Mumbai have their present for a long time with good NAAC accreditation and NIRF ranking including IIT Bombay and the University of Bombay. Additionally, Bangalore has several private and public colleges that are well-established and reputed such as the National Institution of Technology Karnataka and Malnad College of Engineering.