Gum in Vietnam

Gum in Vietnam is enjoying a modest recovery in 2025, reversing the recent period of decline with growth primarily driven by chewing gum. The rebound is underpinned by chewing gum’s strong association with fresh breath - a benefit highly valued in Vietnam’s culinary culture, where meals often incorporate intensely flavoured ingredients such as fish sauce and garlic.

The Gum in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gum market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.