The power generation market size is expected to see strong growth in the next few years. It will grow to $2.79 trillion in 2030 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increasing renewable energy penetration targets, rising electrification of transportation and industry, expansion of smart grid infrastructure, growing focus on energy security, continued modernization of aging power plants. Major trends in the forecast period include increasing deployment of renewable power generation assets, rising integration of grid-scale energy storage systems, expansion of hybrid power generation plants, growing adoption of distributed generation models, enhanced focus on grid reliability and stability.
The growing use of electricity in the transportation sector is expected to drive the expansion of the power generation market in the coming years. Electricity usage in transportation refers to the adoption of electric power for mobility solutions such as electric vehicles, electrified railways, and mass transit systems, which reduces reliance on fossil fuels and improves energy efficiency. The rise in electricity applications in transportation is fueled by rapid urbanization, government initiatives aimed at reducing carbon emissions, and increasing investments in public transportation infrastructure and electric mobility solutions. Power generation supports this sector by providing a reliable and scalable supply of electricity to operate electrified transport networks and charging infrastructure. For instance, in July 2024, according to the International Energy Agency (IEA), a France-based intergovernmental organization, the share of global electricity supply is projected to rise from 30% in 2023 to 35% by 2025. Therefore, the increasing adoption of electricity in transportation is driving the growth of the power generation market.
The growing demand for cooling is expected to drive the expansion of the power generation market in the coming years. Cooling refers to the process of reducing indoor or environmental temperatures using systems such as air conditioners and fans, which rely on electricity for efficient operation. The increase in cooling demand is driven by rising global temperatures, urbanization, and improved living standards, leading to higher adoption of air conditioning across residential and commercial sectors. Power generation supports these cooling needs by supplying the electricity required to operate cooling systems and maintain thermal comfort. For instance, in July 2023, according to the International Energy Agency, a France-based intergovernmental organization, over 90% of households in both the United States and Japan owned an air conditioner, and cooling accounted for approximately 10% of global electricity consumption, with power demand in warmer countries surging by more than 50% during summer months. Therefore, the rising demand for cooling is fueling the growth of the power generation market.
Major companies in the power generation market are focusing on innovative solutions to enhance the use of hydrogen fuel cells for backup power and to gain a competitive advantage. Hydrogen fuel cells represent a modern and efficient solution for backup power, providing a reliable and decentralized electricity source during outages or emergencies. For example, in April 2024, Panasonic Corporation announced that its Electric Works Company plans to launch a new pure hydrogen fuel cell generator in October 2024. This generator will generate electricity through a chemical reaction between high-purity hydrogen and oxygen from the air, targeting markets in Australia, Europe, and China.
Major companies operating in the power generation market are Enel SpA, Electricite De France SA, State Power Investment Corporation, E.ON SE, Engie, Huaneng Power International Inc, Exelon Corp, Endesa SA, Datang International Power Generation Company Limited, Inter RAO UES, NTPC Limited, Tata Power, Adani Power, NHPC Limited, Guodian Corporation, Hokkaido Electric Power Company, Tohoku Electric Power Co, AGL Energy, EDF Energy, RWE.
Asia-Pacific was the largest region in the power generation market in 2025. Western Europe was the second-largest region in the power generation market. The regions covered in the power generation market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the power generation market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
The power generation market includes revenue earned by entities by thermal energy generated from fossil fuels, coal, petroleum, natural gas, solar thermal energy, chemical energy, and potential energy from falling water. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Power Generation Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses power generation market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for power generation? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The power generation market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Hydroelectricity; Fossil Fuel Electricity; Nuclear Electricity; Solar Electricity; Wind Electricity; Geothermal Electricity; Biomass Electricity; Other Types2) By Type of Grid: Off Grid; on Grid
3) By Source of Energy: Conventional or Non-Renewable Source; Renewable Source
4) By End-User: Industrial; Commercial; Residential; Transportation
Subsegments:
1) By Hydroelectricity: Large Hydroelectric Plants; Small Hydroelectric Plants; Pumped Storage Hydroelectricity2) By Fossil Fuel Electricity: Coal-Fired Power Generation; Natural Gas-Fired Power Generation; Oil-Fired Power Generation
3) By Nuclear Electricity: Pressurized Water Reactors (Pwr); Boiling Water Reactors (Bwr); Other Nuclear Reactor Types
4) By Solar Electricity: Photovoltaic (Pv) Systems; Concentrated Solar Power (Csp)
5) By Wind Electricity: Onshore Wind Farms; Offshore Wind Farms
6) By Geothermal Electricity: Dry Steam Plants; Flash Steam Plants; Binary Cycle Plants
7) By Biomass Electricity: Direct Combustion; Gasification; Anaerobic Digestion
8) By Other Electricity: Tidal Energy; Wave Energy; Waste-to-Energy
Companies Mentioned: Enel SpA; Electricite De France SA; State Power Investment Corporation; E.oN SE; Engie; Huaneng Power International Inc; Exelon Corp; Endesa SA; Datang International Power Generation Company Limited; Inter RAO UES; NTPC Limited; Tata Power; Adani Power; NHPC Limited; Guodian Corporation; Hokkaido Electric Power Company; Tohoku Electric Power Co; AGL Energy; EDF Energy; RWE
Countries: China; India; Japan; Australia; Indonesia; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; Taiwan; New Zealand; UK; Germany; France; Italy; Spain; Austria; Belgium; Denmark; Finland; Ireland; Netherlands; Norway; Portugal; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Power Generation market report include:- Enel SpA
- Electricite De France SA
- State Power Investment Corporation
- E.ON SE
- Engie
- Huaneng Power International Inc
- Exelon Corp
- Endesa SA
- Datang International Power Generation Company Limited
- Inter RAO UES
- NTPC Limited
- Tata Power
- Adani Power
- NHPC Limited
- Guodian Corporation
- Hokkaido Electric Power Company
- Tohoku Electric Power Co
- AGL Energy
- EDF Energy
- RWE
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 2.22 Trillion |
| Forecasted Market Value ( USD | $ 2.79 Trillion |
| Compound Annual Growth Rate | 5.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |


