Multivitamin Capsules and Tablets Global Market Report 2024

The multivitamin capsules and tablets market size has grown strongly in recent years. It will grow from $27.1 billion in 2023 to $28.82 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The expansion observed in the historical period can be attributed to increased health consciousness, the growth and expansion of the pharmaceutical industry, an upsurge in dietary supplements, increased healthcare expenditure, and rising health concerns associated with the COVID-19 pandemic.

The multivitamin capsules and tablets market size is expected to see strong growth in the next few years. It will grow to $36.87 billion in 2028 at a compound annual growth rate (CAGR) of 6.4%. The anticipated growth in the forecast period can be attributed to product launches, an increasing consumption of sports-based nutritional supplements, and a growing geriatric population. Key trends projected for the forecast period include continued product launches, a rising trend in the consumption of sports-based nutritional supplements, and an increasing geriatric population.

The market for multivitamin capsules and tablets is experiencing growth due to an increasing awareness of health among individuals. Doctors often prescribe multivitamins to address or prevent vitamin deficiencies resulting from poor diets, certain illnesses, or pregnancy. The demand for multivitamins has surged, particularly during the COVID-19 pandemic, as revealed in a January 2021 survey by Public Health England (PHE). The survey indicated that 7 in 10 adults were motivated to adopt healthier lifestyles due to the pandemic, with 8 in 10 adults planning lifestyle changes in 2021. This heightened health consciousness, especially in response to COVID-19, is expected to propel the multivitamin capsules and tablets market in the forecast period.

The growth of the multivitamin capsules and tablets market is further driven by the increasing consumption of sports-based nutritional supplements. Athletes, including over 85% of elite track and field competitors, regularly incorporate dietary supplements into their training or competition routines. These supplements encompass vitamins, minerals, protein, creatine, and various ergogenic chemicals. In May 2021, the Australian Institute of Sport (AIS) reported that 46.9% of surveyed fencers used sports supplements to enhance performance. Notably, the rising consumption of sports-based nutritional supplements is anticipated to contribute to the growth of the multivitamin capsules and tablets market.

A shift in consumer focus towards flavored gummy vitamins for all age groups is shaping the multivitamin capsules and tablets market. Consumers seek more convenient and enjoyable supplement experiences, leading to a preference for flavored gummy vitamins. For example, Persona Nutrition, a US-based company, introduced daily gummy vitamin packs for the entire family in April 2021. These packs are tailored to help users achieve specific health goals, such as immune health, focus, relaxation, everyday support, and hair, skin, and nail health. This emphasis on flavored gummy vitamins is influencing the multivitamin market positively.

The multivitamin market is also influenced by the trend of mergers and acquisitions, which has a positive impact. Companies engaging in mergers and acquisitions can mobilize resources and gain access to diverse products, enhancing their overall product portfolios and expanding into broader geographical markets. In August 2021, Catalent, Inc., a US-based global provider of development sciences and manufacturing platforms for medicines, acquired Bettera Holdings, LLC, for $1 billion. This acquisition strengthened Catalent's product offerings in the nutritional and multivitamin market.


In February 2021, Nature's Way Products, a US-based wellness product manufacturing company, acquired Baze Labs to enhance its personalized nutrition product capabilities, including home blood test services and monthly subscription programs. Baze Labs specializes in the development of personalized vitamins and supplements.

Major companies operating in the multivitamin capsules and tablets market report are Abbott Laboratories, Otsuka Holdings Co., Glaxosmithkline PLC, Herbal Life Nutrition, Bayer, Natures Bounty Co., Glanbia PLC, Nu Skin Entreprises, Arkopharma, Nutramarks, Nestle S.A, Usana Health Sciences Inc., Cipla Ltd., Lasons India Pvt. Ltd., VOOST, Berocca, Blackmores, Swisse, Nature's Way, Centrum, Cenovis, MuscleBlaze MB-Vite, HK Vitals, Rainbow Light, One A Day Men's Multivitamin, CSPS Pharmaceutical, Zhejiang NHU, G&G, Simply Supplements, Evolution Organics, Nutri-Link, BioCare, Naturex, Microphyt, Ynsect, Olygose, VTF, Solgar, Evalar, Biovea, Mcepharma, Terezia, Archer Daniels Midland Company, Herbalife Ltd., NBTY, Inc., Forever Living, Grupo Omnilife, Shaklee Corporation, American Health Inc., Atrium Innovations, Pfizer, Inc., NOW Foods, HealthVit, Nature Made, GNC Holdings, Inc., Merck KGaA, Ascendis Health, Inova Pharmaceuticals, Vital Health Foods, Vitabiotics Ltd., Adcock Ingram, SA Natural Products, Beauty Gen, BSN, Grenade, Nature's Nutrition, NPL, PharmaFreak.

Asia-Pacific was the largest region in the multivitamin capsules and tablets market in 2023. North America was the second-largest market in the multivitamin capsules and tablets market. The regions covered in the multivitamin capsules and tablets market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the multivitamin capsules and tablets market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary types of products in this category include multivitamin tablets and multivitamin capsules. Multivitamins are daily pills containing a variety of vitamins and minerals. These products are distributed through store-based and non-store-based channels and are used for purposes such as energy and weight management, general health, bone and joint health, gastrointestinal health, immunity, cardiac health, diabetes management, anti-cancer applications, and others. The target demographic for these capsules and tablets includes adults, the geriatric population, pregnant women, children, and infants.

The multivitamin capsules and tablets market research report is one of a series of new reports that provides multivitamin capsules and tablets market statistics, including multivitamin capsules and tablets industry global market size, regional shares, competitors with a multivitamin capsules and tablets market share, detailed multivitamin capsules and tablets market segments, market trends and opportunities, and any further data you may need to thrive in the multivitamin capsules and tablets industry. This multivitamin capsules and tablets market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The multivitamin capsules and tablets market consists of sales of antioxidant capsule, iron folic acid tablet, multivitamin gummy, and nicotinamide. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.