Automotive Heads-Up Display Global Market Report 2024

The automotive heads-up display market size has grown exponentially in recent years. It will grow from $1.42 billion in 2023 to $1.79 billion in 2024 at a compound annual growth rate (CAGR) of 26.0%. The growth in the historic period can be attributed to increasing consumer demand for advanced features, safety regulations and standards, the rise of electric vehicles, growing awareness of driver safety, and the integration of connectivity features.

The automotive heads-up display market size is expected to see exponential growth in the next few years. It will grow to $4.22 billion in 2028 at a compound annual growth rate (CAGR) of 23.8%. The growth in the forecast period can be attributed to autonomous vehicle development, the rise in adoption of electric and hybrid vehicles, increased focus on driver comfort and convenience, growing urbanization and traffic congestion, and the expansion of advanced driver assistance systems (ADAS). Major trends in the forecast period include the integration of artificial intelligence (AI) in HUD systems, collaborations and partnerships for technology integration, adoption of transparent OLED displays, customization and personalization in HUD features, and the emergence of 3D and multi-layered displays.

The expansion in passenger vehicle production is poised to drive the automotive head-up display market in the foreseeable future. These displays, integrated into passenger cars, aim to enhance driving safety and convenience by providing essential information, reducing driver distraction, and augmenting overall situational awareness. For instance, as per the European Automobile Manufacturers' Association (ACEA), the US witnessed a 5.5% upsurge in passenger car sales, reaching 11.9 million units in 2021, while the production of passenger automobiles in the US escalated by 3.1% to about 6.3 million units during the same year. This increase in passenger vehicle production significantly influences the growth of the automotive heads-up display market.

The expanding prevalence of smartphones is anticipated to be a driving force behind the automotive head-up display market. Smartphones, serving as a crucial link between users and head-up display systems in vehicles, facilitate connectivity, real-time data access, and advanced functionalities, thereby enriching the driving experience in terms of safety and interaction. For example, statistics from Uswitch, a UK-based price comparison website, highlight that 92% of mobile users in the UK utilize smartphones. Similarly, data from The Office of Communications, a UK-based government-approved communications regulator, indicates that 21% of internet users in the UK engage with smartphones. This surge in smartphone usage profoundly contributes to the upward trajectory of the automotive head-up display market.

Technological advancements fuel the automotive head-up display market's growth, with major companies leveraging new technologies to fortify their market positions. For instance, in May 2023, Shenzhen Raythink Technology Co. Ltd., a China-based AR technology company, unveiled an innovative smart car AR head-up display technology. This groundbreaking technology, utilizing OpticalCore picture production unit and wave-layer three-dimension technology, projects a fully naked-eye 3D image with depth. These advancements promise futuristic and enhanced 3D effects, enhancing the overall driving experience for users.

Innovative products such as Augmented Reality Head-Up Displays are focal points for major players in the automotive head-up display market, aiming to boost market profitability. Augmented Reality Head-Up Displays overlay virtual and augmented reality information onto the driver's real-world view, typically displayed on the windshield or a designated area within the vehicle. For instance, Harman International Industries, a US-based automotive technology company, introduced HARMAN Ready Vision in January 2023. This comprehensive Augmented Reality (AR) Head-Up Display (HUD) solution seamlessly integrates hardware and software. Utilizing vehicle sensors, it offers immersive audio-visual alerts, including turn-by-turn directions, 3D object detection, and precise warnings such as collision alerts, blind spot warnings, lane departure, lane change assistance, and notifications for low-speed zones. These innovations aim to elevate safety and convenience for drivers.

In February 2022, Harman International, a US-based electronics company, acquired Apostera GmbH for an undisclosed amount. The acquisition is expected to expand and strengthen Harman's automotive product offerings and its position in automotive augmented reality/mixed reality (AR/MR) experience design. Apostera GmbH, based in Germany, is an automotive software company specializing in providing augmented reality heads-up displays (HUDs).

Major companies operating in the automotive heads-up display market report are Robert Bosch GmbH, Sony Corporation, Panasonic Corporation, DENSO Corporation, Continental AG, Mitsubishi Electric Corporation, 3M Company, Bae Systems Plc., Texas Instruments Inc., Yazaki Corporation, Alps Alpine Co. Ltd., Garmin Ltd., Rockwell Collins, Visteon Corporation, Luxoft, Nippon Seiki Co Ltd., Pioneer Corporation, Delphi Automotive Plc., Jaguar Land Rover Automotive Plc., Wayray, Unimax Electric Inc., Envisics, DigiLens Inc., Digilens Inc., Harman International Industries, Fic Group, Hudway LLC., Microvision Inc., CY Vision, Eyelights SAS.

North America was the largest region in the automotive heads-up display market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the automotive heads-up display market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the automotive heads-up display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The main types of automotive heads-up displays (HUDs) are windshield heads-up displays and combiner heads-up displays. A windshield heads-up display (HUD) refers to a specific type of HUD system that places information directly in the driver's line of sight on the car's windshield. Various technologies are used, including augmented reality heads-up displays and conventional heads-up displays, with components such as display combiners, display panels, projectors, video generators, software, and others. These systems are utilized in luxury vehicles, sports cars, mid-segment cars, and economy cars. Sales channels include original equipment manufacturers (OEMs) and the aftermarket.

The automotive heads-up display market research report is one of a series of new reports that provides automotive heads-up display market statistics, including automotive heads-up display industry global market size, regional shares, competitors with a automotive heads-up display market share, detailed automotive heads-up display market segments, market trends and opportunities, and any further data you may need to thrive in the automotive heads-up display industry. This automotive heads-up display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The automotive heads-up display market includes revenues earned by entities by providing driver assistance information, multimedia and entertainment, augmented reality, speed and navigation aid, car diagnostics, and personalization and customization. The market value includes the value of related goods sold by the service provider or included within the service offering. The automotive heads-up display market also includes of sales of heads-up displays with night vision, virtual image heads-up displays, combiner projected heads-up displays, heads-up displays with advanced driver assistance systems (ADAS), and heads-up displays with multimedia integration. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.