Fashion E-Commerce Market Report 2026

The fashion e-commerce market size has grown rapidly in recent years. It will grow from $1.05 trillion in 2025 to $1.17 trillion in 2026 at a compound annual growth rate (CAGR) of 11.5%. The growth in the historic period can be attributed to growth of internet penetration, increasing smartphone adoption, expansion of online payment systems, rising middle-class population, globalization of fashion brands.

The fashion e-commerce market size is expected to see rapid growth in the next few years. It will grow to $1.84 trillion in 2030 at a compound annual growth rate (CAGR) of 11.8%. The growth in the forecast period can be attributed to adoption of AI-driven fashion recommendation systems, rising preference for sustainable fashion, growth of social media marketing in fashion, advancements in virtual fitting rooms, expansion of cross-border e-commerce. Major trends in the forecast period include rise of mobile commerce in fashion, personalized shopping experiences, rapid growth of fast fashion e-commerce, expansion of social commerce channels, increasing demand for omnichannel retail.

The rapid growth of global Internet access is anticipated to drive the expansion of the fashion e‑commerce market in the coming years. Internet access refers to the capability of individuals to connect to and utilize the Internet via devices such as smartphones, computers, and tablets, enabling interaction with online content, platforms, and services. The increase in Internet connectivity expands the potential audience for social media platforms, allowing more consumers to explore fashion trends, engage with influencers, and make purchases directly through social applications. For example, in November 2024, according to the International Telecommunication Union (ITU), a Switzerland-based specialized agency of the United Nations, approximately 5.5 billion people were online in 2024, accounting for 68% of the global population compared with 65% the previous year. Hence, the growth of global Internet access is fueling the expansion of the fashion e‑commerce market.

Major companies in the fashion e-commerce market are focusing on developing solutions such as AI-powered style recommendation systems to improve personalized fashion discovery and customer engagement. An AI-powered style recommendation system is a technology-driven solution that uses artificial intelligence, machine learning, and data analytics to examine user preferences, behavior, and trends, delivering personalized fashion and styling suggestions to enhance the shopping experience and engagement. For instance, in May 2023, Myntra, an India-based fashion e-commerce company, launched My Stylist, an innovative fashion feature on their app that employs AI algorithms, deep learning models, and computer vision to suggest complete, personalized outfits from their extensive fashion catalog. For existing customers, My Stylist helps them explore and shop for complete looks based on recent app purchases, browsed products, or popular platform outfits with high user engagement, while new customers can upload images of offline wardrobe items for outfit pairing ideas, providing a seamless shopping experience.

In November 2025, Zalando SE, a Germany-based technology company, acquired ABOUT YOU Holding SE for an undisclosed amount. With this acquisition, Zalando aimed to strengthen its position in the European fashion e-commerce market by broadening its customer base, enhancing its digital commerce capabilities, and achieving greater scale and operational efficiencies across fashion retail and technology platforms. ABOUT YOU Holding SE is a Germany-based technology company that operates a digital fashion e-commerce platform providing personalized online shopping experiences for apparel, footwear, and lifestyle products across multiple European markets.

Major companies operating in the fashion e-commerce market are Zalando SE, ASOS plc, Boohoo Group plc, Stitch Fix Inc, Global Fashion Group SA, Amazon.com Inc, eBay Inc, Alibaba Group Holding Limited, JD.com Inc, Hennes and Mauritz AB, Nike Inc, Adidas AG, Lululemon Athletica Inc, Under Armour Inc, Fast Retailing Co Ltd, Next plc, Macys Inc, Nordstrom Inc, Snapdeal Limited, Noon, Shein Group, Wildberries, Lamoda, Americanas, Magalu, Netshoes, Revolve Group, Net a Porter, Sivvi.

Asia-Pacific was the largest region in the fashion e-commerce market in 2025. Western Europe was the second largest region in the global fashion e-commerce market share. The regions covered in the fashion e-commerce market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the fashion e-commerce market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The fashion e-commerce market includes revenues earned by entities by several online platforms and tools for trading fashion products. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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