Film and Video Market Report 2026

The film and video market size has grown strongly in recent years. It will grow from $361.36 billion in 2025 to $383.58 billion in 2026 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to analog film adoption, emergence of television broadcasting, growth of cinema chains, rise of home video formats, traditional advertising in films.

The film and video market size is expected to see strong growth in the next few years. It will grow to $489.55 billion in 2030 at a compound annual growth rate (CAGR) of 6.3%. The growth in the forecast period can be attributed to adoption of 4k and 8k video technologies, expansion of OTT platforms, AI-assisted content creation, virtual and augmented reality integration, global demand for multilingual content. Major trends in the forecast period include rise of independent filmmaking, growth of online streaming platforms, demand for high-quality post-production services, increasing use of user-generated content, expansion of regional and niche content markets.

The growth of the film industry is anticipated to drive the expansion of the film and video market in the coming years. The film industry, also referred to as the motion picture industry, encompasses the technical and commercial aspects of filmmaking. It includes film production companies, movie studios, cinematography, animation, filmmaking processes, scripting, and pre-production activities. Film and video play a crucial role within the industry and are utilized across multiple stages of film development, including pre-production, production, post-production, distribution, and education. For example, in June 2023, data from the Australian Bureau of Statistics, an Australia-based autonomous constitutional agency, reported that film and video production companies generated the highest total revenue in 2023, surpassing subscription broadcasters and channel providers, with earnings of $4.57 billion. Therefore, the expansion of the film industry is contributing to the growth of the film and video market.

Major companies in the film and video market are directing their efforts toward innovative products such as pro camera platforms to better cater to the demands of their existing consumer base. A professional camera platform refers to a system that provides users with professional-grade camera features and functionalities, including manual control, RAW capture, and advanced video recording capabilities, among other features. These platforms are available on various devices, including mobile devices, DSLRs, and mirrorless cameras. For example, in March 2023, SZ DJI Technology Co., Ltd., a China-based technological firm specializing in commercial unmanned aerial vehicles for aerial photography and videography, unveiled the Ronin 4D Flex. The Ronin 4D Flex presents a novel approach to utilizing the Ronin 4D premium cinema camera platform, allowing operators to detach the Zenmuse X9 gimbal camera from the main body. This design reduces handheld weight and size, providing greater flexibility in camera movement. Additionally, DJI introduced its first cinema-grade zoom lens, the DL PZ 17-28mm T3 Lens, ensuring 100% native focus and range for an unparalleled level of picture quality within the Ronin 4D system.

In December 2023, Lions Gate Entertainment Corp., a US-based company, acquired Entertainment One Ltd. to scale its film and television content library, strengthen global distribution capabilities, and broaden its presence in premium scripted and unscripted entertainment across various platforms. Entertainment One Ltd. is a Canada-based company specializing in film and television production, global content financing, distribution, and ownership of a wide range of entertainment brands and intellectual property catering to international audiences.

Major companies operating in the film and video market are The Walt Disney Company, Warner Bros. Discovery Inc., Comcast Corporation, Paramount Global, Vivendi SA, Sony Corporation, ITV Plc, Lions Gate Entertainment, Fuji Media Holdings Inc., Shanghai Film Group, Changchun Film Group, Huaxia Film Distribution Company Ltd, DMG Entertainment, Bona Film Group, Huayi Brothers Media Group, Yash Raj Films, UTV Motion Pictures Limited, Eros International, Dharma Productions, Red Chillies Entertainment, Vinod Chopra Productions Private Limited, Rajshri Productions, Balaji Motion Pictures, Aardman Animation, Baby Cow Productions, Magneto Films, Barrandov Studio, Columbia Pictures, Universal Pictures, 20th Century Fox, Amblin Partners, STX Entertainment, DreamWorks Pictures, Metro-Goldwyn Mayer MGM, ViacomCBS.

North America was the largest region in the film and video market in 2025. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the film and video market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the film and video market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The film and video market includes revenues earned by entities by producing or distributing motion pictures, videos, television programs, or commercials, exhibiting motion pictures, or providing postproduction services. It includes the production and distribution of TV movies, sitcoms, dramas, reality shows, talk shows, game shows, news programs, children’s programs, art, sports programs, documentaries, animated cartoons, and instructional videos. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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