The financial services market size is expected to see strong growth in the next few years. It will grow to $51.11 trillion in 2030 at a compound annual growth rate (CAGR) of 7.3%. The growth in the forecast period can be attributed to increasing adoption of digital-only financial services, expansion of cross-border payment solutions, growing focus on financial inclusion initiatives, rising demand for personalized financial products, increasing regulatory oversight and compliance requirements. Major trends in the forecast period include increasing adoption of digital banking and payment platforms, rising use of ai-driven financial advisory services, growing integration of omnichannel financial solutions, expansion of embedded finance models, enhanced focus on data-driven customer engagement.
The expansion of new business finance models is anticipated to drive the growth of the financial services market in the future. Business expansion signifies the growth of a business to a stage where it explores additional avenues to increase profitability. Finance software plays a pivotal role in propelling the finance services industry forward by enhancing efficiency, elevating customer experience, promoting digital channel utilization, introducing innovative financial services, and reinforcing security. For example, as of May 2023, the Finance & Leasing Association (FLA) reported a 14% increase in total asset finance new business in March 2023 compared to the same month in 2022. Additionally, in Q1 2023, new business exhibited a 14% rise compared to Q1 2022. Consequently, the surge in demand for branded equipment and new commercial models is steering the growth of the asset finance software market.
Major companies operating in the financial services market are concentrating on creating innovative solutions such as agentic payment solutions to improve transaction efficiency, enhance security, and provide a seamless customer experience across both digital and traditional banking channels. Agentic payment solutions are sophisticated financial technology systems that facilitate autonomous, intelligent, and user-focused payment processing, allowing payments to be initiated, authorized, and managed dynamically according to predefined conditions and AI-driven interactions. For example, in September 2025, Ant International’s Antom, a Singapore-based provider of merchant payment and digitization services, introduced an agentic payment solution featuring a first-of-its-kind secure APM checkout and an AI-ready payment mandate model. The solution supports embedded payment flows via dialogue-based AI interactions, allows pre-authorized and conditional transactions, and incorporates Multi-Party Computation (MPC)-based risk management to prevent fraud while safeguarding data privacy. As part of this solution, Antom EasySafePay enables direct wallet linkage at checkout without redirection, speeding up the payment process while maintaining PCI-compliant security and complete transaction transparency.
In October 2024, BlackRock Inc., a US-based investment management firm, acquired Global Infrastructure Partners LLC for an undisclosed sum. Through this acquisition, BlackRock seeks to broaden its global infrastructure investment capabilities, bolster its portfolio of sustainable and long-term infrastructure assets, and create enhanced value for its clients. Global Infrastructure Partners LLC is a US-based investment company specializing in infrastructure asset management and investments across the energy, transport, and water sectors.
Major companies operating in the financial services market are JPMorgan Chase and Co, Bank of America, HSBC Holdings plc, BNP Paribas, Barclays plc, Deutsche Bank, Citigroup Inc, Goldman Sachs, Morgan Stanley, Industrial and Commercial Bank of China, China Construction Bank, Agricultural Bank of China, Allianz, AXA, Ping An Insurance Group, Prudential plc, Manulife Financial, American Express, Ant Financial, DBS Bank, Standard Chartered, Santander Group, BlackRock, Fidelity Investments, State Street Global Advisors.
Western Europe was the largest region in the financial services market in 2025. North America was the second-largest region in the financial services market. The regions covered in the financial services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the financial services market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
The financial services market includes revenues earned by entities by providing financial or money related services such as lending, investment management, insurance, brokerages, payments, and fund transfer services. The financial services industry is categorized on the basis of the business model of the firms present in the industry, and most firms offer multiple services. Revenues include fees, interest payments, commissions, or transaction charges. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Financial Services Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses financial services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for financial services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The financial services market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Lending and Payments; Insurance; Reinsurance and Insurance Brokerage; Investments; Foreign Exchange Services2) By Size of Business: Small and Medium Businesses; Large Businesses
3) By End-User: Individuals; Corporates; Government; Investment Institutions
Subsegments:
1) By Lending and Payments: Personal Loans; Business Loans; Mortgage Services; Credit Cards and Debit Cards; Mobile Payments; Digital Wallets2) By Insurance: Life Insurance; Health Insurance; Property and Casualty Insurance; Auto Insurance; Travel Insurance
3) By Reinsurance and Insurance Brokerage: Reinsurance Services; Insurance Brokerage Services; Wholesale Brokerage; Retail Brokerage
4) By Investments: Asset Management; Mutual Funds; Hedge Funds; Private Equity; Wealth Management
5) By Foreign Exchange Services: Currency Exchange; Forex Trading; Remittance Services; Cross-Border Payments; International Money Transfers
Companies Mentioned: JPMorgan Chase and Co; Bank of America; HSBC Holdings plc; BNP Paribas; Barclays plc; Deutsche Bank; Citigroup Inc; Goldman Sachs; Morgan Stanley; Industrial and Commercial Bank of China; China Construction Bank; Agricultural Bank of China; Allianz; AXA; Ping An Insurance Group; Prudential plc; Manulife Financial; American Express; Ant Financial; DBS Bank; Standard Chartered; Santander Group; BlackRock; Fidelity Investments; State Street Global Advisors
Countries: China; India; Japan; Australia; Indonesia; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; Taiwan; New Zealand; UK; Germany; France; Italy; Spain; Austria; Belgium; Denmark; Finland; Ireland; Netherlands; Norway; Portugal; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Financial Services market report include:- JPMorgan Chase and Co
- Bank of America
- HSBC Holdings plc
- BNP Paribas
- Barclays plc
- Deutsche Bank
- Citigroup Inc
- Goldman Sachs
- Morgan Stanley
- Industrial and Commercial Bank of China
- China Construction Bank
- Agricultural Bank of China
- Allianz
- AXA
- Ping An Insurance Group
- Prudential plc
- Manulife Financial
- American Express
- Ant Financial
- DBS Bank
- Standard Chartered
- Santander Group
- BlackRock
- Fidelity Investments
- State Street Global Advisors
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 38.58 Trillion |
| Forecasted Market Value ( USD | $ 51.11 Trillion |
| Compound Annual Growth Rate | 7.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 26 |


