Gambling Market Report 2026

The gambling market size has grown steadily in recent years. It will grow from $574.55 billion in 2025 to $600.98 billion in 2026 at a compound annual growth rate (CAGR) of 4.6%. The growth in the historic period can be attributed to legalization of gambling across multiple regions, expansion of internet and smartphone penetration, growth of land-based casino infrastructure, rising consumer interest in sports betting, increased availability of digital payment methods.

The gambling market size is expected to see steady growth in the next few years. It will grow to $728.79 billion in 2030 at a compound annual growth rate (CAGR) of 4.9%. The growth in the forecast period can be attributed to increasing regulatory clarity for online gambling, rising demand for immersive betting experiences, expansion of blockchain-based betting platforms, growing focus on responsible gambling technologies, increasing cross-border online gambling participation. Major trends in the forecast period include increasing adoption of online and mobile gambling platforms, rising integration of live betting features, expansion of virtual and vr-based gambling experiences, growing use of data analytics for player engagement, enhanced focus on secure digital payment systems.

Growing demand for gambling is expected to drive the expansion of the gambling market in the coming years. Gambling involves wagering money or something of value on an event with an uncertain outcome in hopes of winning cash or material rewards. Demand for gambling is increasing because a large portion of the adult population participates in gambling activities on a regular basis, indicating strong and widespread consumer involvement. Higher participation leads to greater spending on gambling products and services and fuels demand for more diverse and frequent betting opportunities. For example, in June 2024, the Gambling Commission, a U.K.-based government gambling regulator, reported that from November 2023 to February 2024, 48% of adults in Great Britain had engaged in some form of gambling within the previous four weeks, while 27% had participated excluding lottery draws - demonstrating sustained engagement following 2023. Therefore, rising demand for gambling is expected to support growth in the gambling market.

The rise of live casinos is anticipated to boost the growth of the gambling market in the future. A live casino is an online gaming platform that offers real-time, interactive gaming experiences through specialized software, allowing players to engage with the dealer and fellow players at the table. Live casinos enhance the gambling experience by providing a more authentic and social atmosphere, enabling players to communicate with dealers and other participants in real-time via chat or video. For instance, in February 2024, a report from the Gambling Commission, a UK-based government agency, revealed that the total gross gambling yield (GGY) of the Great Britain gambling industry from April 2022 to March 2023 reached $16.28 billion (£15.1 billion), marking a 6.8% increase compared to the previous period from April 2021 to March 2022. Within this, the Remote Casino, Betting, and Bingo (RCBB) segment generated $7 billion (£6.5 billion) in gross gambling yield. Therefore, the expansion of live casinos is driving the growth of the gambling market.

Major companies are strategically focusing on innovative developments, such as sports betting experience platforms, to gain a competitive edge. A sports betting experience platform is a software solution designed to equip sportsbooks with tools and features for crafting engaging and profitable experiences for customers. As an example, in September 2023, Genius Sports, a UK-based sports data and technology company, launched BetVision - an immersive sports wagering experience. This unique platform enables sportsbook customers to place bets directly within the live video player, marking a significant advancement in interactive sports betting. BetVision integrates live broadcasts with features such as bet slips, statistical insights, and real-time augmentations, enhancing engagement through in-game betting alerts and on-screen offers during pauses in the game action. This approach increases relevance, boosts engagement, and retains clients.

Major companies operating in the gambling market are China Welfare Lottery, Flutter Entertainment plc, Caesars Entertainment Corporation, MGM Resorts International, The Hong Kong Jockey Club, Bet365 Group Ltd, Las Vegas Sands Corporation, Wynn Resorts Ltd., Galaxy Entertainment Group Limited, Melco International Development Ltd., Marina Bay Sands Casino, Inspire Integrated Resort, Aquis Great Barrier Reef Casino, Sky City Auckland Casino, Deltin Daman Casino, SJM Grand Lisboa, City Of Dreams, Venetian Macao, Kangwon Land Casino, Holland America Cruise Line Volendam, Resorts World Sentosa, Spielbank Do-Hohensyburg, Casino Gran Madrid Torrelodones, Casino de la Vallee - St. Vincent, Zeal Network SE, Betway, Novibet, Merkur Casinos, CasinoLuck, CasinoJoy, Merlin Entertainments, Selena World Resort & Casino, Admiral Casino Colosseum, Luxury Casino, Casino Action, Goldfishka, BetChan Casino, NetBet Casino, Joy Casino, Marriott Hotel & Casino Warsaw, SPIN Casino, DraftKings Inc, BetAmerica, LeoVegas AB, Evolution Gaming AB, Scientific Games Corporation, Buffalo Partners, the Stars Group Inc, Hipódromo Argentino de Palermo, Sun Monticello Casino and Hotel, Casino Golden Palace, Casino de Tigre, Casino Buenos Aires, Trilenium Casino, Casino Rock'n Jazz, Celebrity Cruises - Constellation, Casino du Liban, 888casino, Jumeirah, Farah Experiences LLC, Parimatch, Unibet, 22bet, GrandWest Casino & Entertainment World, Sun International, Peermont, Federal Palace Hotel & Casino, Kairo International, Le Grande Casino, Maritim Jolie Ville Resort & Casino Sharm El Sheikh.

Asia-Pacific was the largest region in the gambling market in 2025. Eastern Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the gambling market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the gambling market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The gambling market includes revenues earned by entities by operating facilities such as casinos, bingo halls, video gaming terminals, lotteries, on-track horse race betting, and off-track sports betting. Bingo parlors, coin-operated gambling device concession operators, bookmakers, lottery ticket sales agents, and card rooms are also included in this market. The gambling market also includes sales of gambling services and related goods by entities that operate casino hotels. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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