Lending Market Report 2026

The lending market size has grown strongly in recent years. It will grow from $12.18 trillion in 2025 to $13.07 trillion in 2026 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to expansion of consumer and business credit demand, growth of retail banking services, increasing penetration of internet banking, rising availability of credit data, expansion of mortgage and auto loan markets.

The lending market size is expected to see strong growth in the next few years. It will grow to $17.28 trillion in 2030 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to increasing adoption of ai-based credit assessment, rising demand for personalized lending products, expansion of embedded finance models, growing focus on financial inclusion initiatives, increasing digitization of lending workflows. Major trends in the forecast period include increasing adoption of digital lending platforms, rising use of alternative credit scoring models, growing shift toward online lending channels, expansion of data-driven loan decisioning, enhanced focus on credit risk management.

The increase in digitalization and online platforms is expected to propel the lending market going forward. Digitalization is the transformation of traditional business processes into a digital format using digital technologies, while online platforms are virtual spaces enabling user interactions, transactions, and collaborations. Digitalization and online platforms benefit the lending industry by streamlining processes, enhancing accessibility, and improving customer experiences, allowing for efficient transactions, data-driven decision-making, and expanded reach in the digital landscape. For instance, in September 2023, according to UK Finance Limited, a UK-based trade association for the UK banking and financial services sector, electronic payment transactions by debit card were 2.18 billion in June 2023, an increase of 8.2% compared to June 2022. Further, transactions by credit card reached 368.5 million in June 2023, an increase of 7% compared to June 2022. Therefore, the increase in digitalization and online platforms is driving the lending market.

Major companies operating in the lending market are adopting innovative platforms, such as crypto lending platforms, to retain a stronghold on the market. Crypto lending platforms are online platforms that facilitate the borrowing and lending of cryptocurrencies. For instance, in September 2023, Coinbase Global Inc., a US-based company operating platforms for bitcoin exchanges, launched a crypto lending platform. The lending program is designed to provide institutions with more economic freedom and opportunity, in line with Coinbase's commitment to update the financial system using crypto. The lending program allows institutions to lend digital assets to Coinbase under standardized terms for a product that qualifies for a Regulation D exemption.

In May 2025, Capital One Financial Corporation, a US-based financial services company, acquired Discover Financial Services for approximately US$ 35.3 billion. With this acquisition, Capital One aimed to expand its scale and capabilities across consumer lending and payments by combining its large credit card and banking franchise with Discover’s proprietary payments network and established direct-to-consumer lending platform. Discover Financial Services is a US-based financial services company that specializes in providing credit cards, personal and student loans, consumer banking products, and operating the discover global payments network.

Major companies operating in the lending market are China Construction Bank Corporation, Agricultural Bank of China, Industrial and Commercial Bank of China Limited, Bank of China Ltd, JPMorgan Chase & Co., Citigroup, Bank of America, Wells Fargo & Co., BNP Paribas, HSBC, Barclays, Lloyds Banking Group, Standard Chartered, Santander, Deutsche Bank, Commerzbank, UniCredit Bank AG, Credit Agricole, Danske Bank A/S, Mitsubishi UFJ Financial Group, Bank of Montreal, Royal Bank of Canada (RBC), Itáu Unibanco, Caixa Econômica, BBVA Continental, Scotiabank Peru, Interbank, Standard Bank Group, FirstRand, ABSA Group, Nedbank Group, National Bank of Egypt, Attijariwafa Bank, Groupe Banques Populaire, KfW Bankengruppe, European Investment Bank, Business Development Bank of Canada, NRW Bank, DZ Bank, Norddeutsche Landesbank, Nationwide Building Society, Coventry Building Society, Close Brothers, LendingKart, WeLab, Borrowell Inc, Clearbanc, CreditSnap Inc, Dealnet Capital, MoneyDila, Abu Dhabi Finance, BeeHive, Tarya, Blender, eloan.co.il, Red Capital, Maalem Finance Company.

Western Europe was the largest region in the lending market in 2025. Asia-Pacific was the second-largest region in the lending market. The regions covered in the lending market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lending market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The lending market includes revenues earned by entities by providing secured or unsecured loans to borrowing entities. Lending entities include establishments such as finance companies, personal credit institutions, loan companies and student loan companies. This market covers all types of loans including mortgage loans, personal loans, working capital loans, vehicle loans and industrial loans. Revenue generated from the lending market includes all the interest charges levied by the lending entities such as banks and financial institutions against the loans sanctioned, but not the value of the loans themselves. This market includes interest charged by the banks on credit cards and other payment cards as well as mortgages and other loans. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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