Perfumes Market Report 2026

The perfumes market size has grown rapidly in recent years. It will grow from $78.84 billion in 2025 to $86.86 billion in 2026 at a compound annual growth rate (CAGR) of 10.2%. The growth in the historic period can be attributed to growth of personal grooming culture, expansion of fashion and luxury brands, rising disposable income levels, strong influence of celebrity endorsements, long standing cultural use of fragrances.

The perfumes market size is expected to see rapid growth in the next few years. It will grow to $133.47 billion in 2030 at a compound annual growth rate (CAGR) of 11.3%. The growth in the forecast period can be attributed to increasing demand for unisex fragrances, growth of e commerce fragrance retail, rising focus on sustainable perfumes, expansion of premiumization trends, growing influence of digital marketing. Major trends in the forecast period include rising demand for premium and luxury fragrances, growing popularity of niche and artisan perfumes, increasing preference for long lasting scents, expansion of online perfume sales channels, rising consumer interest in natural fragrance ingredients.

The increasing trend of personal grooming is expected to support the growth of the perfume market going forward. Personal grooming refers to the practice of maintaining one’s appearance and hygiene. It includes various activities and routines that help individuals stay clean, well-groomed, and presentable. Perfumes are commonly used in these routines to enhance one’s scent, express personal style, and create a positive impression on themselves and others. For instance, in September 2024, Cosmetica Italia, an Italy-based national trade association, reported that at the end of 2023, Italy’s cosmetics market remained robust, reaching a value of $14.5 billion (€12,530 million), reflecting a 9.4% increase over 2022. Additionally, the cosmetics industry recorded a total turnover of $17.5 billion (€15.1 billion). Therefore, the rising emphasis on personal grooming is driving the growth of the perfume market.

Major companies operating in the perfume market are developing advanced, science-backed fragrance ingredients and formulations - such as natural actives that improve skin comfort, regulate odor-causing bacteria, and offer long-lasting freshness - to meet increasing consumer demand for multifunctional, skin-friendly scent solutions. For instance, in March 2024, Silab, a France-based cosmetic company, launched Deolya, a natural deodorant active ingredient derived from Spiraea ulmaria L., designed to combine underarm hygiene with skin care. It soothes irritation, strengthens the skin barrier, and reduces inflammation, with noticeable improvement in discomfort after shaving or epilation after 28 days. Deolya also targets malodor-causing bacteria, particularly Staphylococcus hominis, by regulating its abundance and enzymatic activity. Clinical studies reported a 58% reduction in body odor from the first application and a 76.3% decrease in malodorous 3M3SH thiol, with effects continuing after a week of daily use.

In January 2024, Auria Perfumes, a Spain-based perfume company, partnered with Stradivarius to introduce a new fragrance line called “The Energy Collection,” which features four scents: Rose Quartz (Gourmand), Green Jade (Citrus), Yellow Amber (Floral), and Amethyst Lilac (Floral). Aimed at a female audience, the perfumes are now available across Stradivarius’ 850+ global stores. This collaboration represents a significant step in Auria’s strategic expansion and highlights its strong social mission, as 70% of its workforce consists of individuals with intellectual disabilities. The partnership emphasizes inclusivity and emotional expression through fragrance, aligning with Stradivarius’ youthful and expressive brand identity. Stradivarius is a Spain-based fashion brand under Inditex.

Major companies operating in the perfumes market are LVMH, L’Oréal S.A., PUIG, Hermès International, Shiseido Company, Limited, Coty Inc., Estée Lauder Companies Inc., Chanel Limited, Interparfums, Inc., Natura & Co, Avon Products, Inc., Revlon, Inc., Ajmal Perfumes, Rasasi Perfumes, Arabian Oud, Abdul Samad Al Qurashi, The Fragrance Kitchen (TFK), Amouage, Creed Fragrances, Zoologist Perfumes, Libertine Fragrance, Givaudan.

Asia-Pacific was the largest region in the perfumes market in 2025. Western Europe was the second-largest region in the global perfumes market. The regions covered in the perfumes market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the perfumes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The perfume market consists of the sales of perfumes in different scents such as warm, woody, oriental and fresh. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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