Kava Root Extract Global Market Report 2024

The kava root extract market size has grown rapidly in recent years. It will grow from $1.18 billion in 2023 to $1.37 billion in 2024 at a compound annual growth rate (CAGR) of 16.5%. The growth observed in the historical period can be attributed to various factors, including the traditional and cultural use of kava root extract, its role in stress and anxiety management, its applications in the pharmaceutical and nutraceutical industries, the expansion of the herbal remedies market, and increased awareness through ethnobotanical research.

The kava root extract market size is expected to see rapid growth in the next few years. It will grow to $2.45 billion in 2028 at a compound annual growth rate (CAGR) of 15.6%. The anticipated growth in the forecast period can be attributed to several factors, including the expansion of the natural remedies market, the growth of functional beverages, the development of regulatory frameworks, the increasing prominence of e-commerce and global accessibility, and a heightened focus on mental health. Notable trends expected in the forecast period encompass innovations in delivery formats, increased emphasis on clinical research and validation, integration with lifestyle products, collaborations with wellness brands, and a particular focus on cognitive health.

The projected growth of the kava root extract market is attributed to the increasing demand from the pharmaceutical industry. The pharmaceutical industry encompasses activities related to pharmacy and the production and sale of medicines. Kava root extract finds applications in pharmaceuticals for treating conditions such as anxiety, insomnia, and related mental illnesses, as well as providing stress and anxiety relief and enhancing sleep. For example, data from the European Federation of Pharmaceutical Industries and Associations (EFPIA) in June 2022 reveals that the total pharmaceutical production in Europe reached $351 billion (€300,000 million) in 2021, marking a 5% increase from $335.2 billion (€286,697 million) in 2020. Additionally, research and development (R&D) investment in the Spanish pharmaceutical sector grew by 9.2% in 2021, reaching 1,267 million euros. Consequently, the rising demand from the pharmaceutical industry is a driving force behind the growth of the kava root extract market.

The growth of the kava root extract market is expected to be fueled by the increasing adoption of plant-based diets. Plant-based diets emphasize whole, plant-derived foods while minimizing or excluding animal products. Kava root extract aligns with the wellness goals of individuals adopting plant-based lifestyles, offering perceived health benefits, particularly in stress relief and relaxation. The seamless integration of kava root extract into plant-based supplements, coupled with expanded product offerings and heightened awareness, positions it for potential growth within the plant-based consumer segment. Notably, retail sales of plant-based food in the USA increased by 6% from USD 6.9 billion in 2020 to USD 7.4 billion in 2021, according to the Good Food Institute in 2021. Therefore, the increasing adoption of plant-based diets is contributing to the growth of the kava root extract market.

An emerging trend in the kava root extract market is the adoption of e-commerce platforms for kava products. Companies operating in this market are leveraging online platforms to expand their reach, enhance product offerings, and sustain their market positions. For instance, Fiji Kava Ltd., a Fiji-based company, introduced a new line of functional teas, including Noble Calm Tea, Noble Sleep Tea, and Noble Wellness Tea, on Amazon USA in April 2022. These teas, providing a full therapeutic dose of kava in each serving, cater to the strategic objective of expanding market presence in the USA. In another example, Urban Outfitters Inc., a US-based multinational retail corporation, partnered with Psychedelic Water Inc., a manufacturer of functional beverages infused with natural plant extracts, including kava root. This collaboration, launched in March 2022, signifies a strategic alignment between two lifestyle-focused entities, promoting the normalization of psychedelics.

Major companies in the kava root extract market are innovating by developing new products, such as ready-to-drink kava beverages, to gain a competitive edge. Ready-to-drink beverages are pre-packaged liquid products formulated for immediate consumption. For instance, in December 2023, Mitra9 Brands launched Kava 2.0, featuring an infusion of high-quality kava sourced from the Pacific Islands. Kava 2.0 is carefully crafted with reduced sugar, fewer calories, and enriched with natural flavors, offering a delightful selection of sparkling flavors, including Orange Dreamsicle, Coconut Lychee, Lemonade, and Strawberry Watermelon. This product innovation aims to meet consumer preferences for convenient and enjoyable kava consumption.

In March 2021, Gaia Herbs Inc., a US-based manufacturer of natural herbal products, partnered with Salus Haus GmbH & Co. KG., a Germany-based company specializing in kava root products. This partnership allows Gaia Herbs to expand its U.S. distribution by incorporating Salus' popular product, Floradix Iron + Herbs Liquid, which includes kava root extract. The collaboration strengthens Gaia Herbs' product portfolio and provides customers access to a successful health supplement.

Major companies operating in the kava root extract market report are NOW Health Group Inc., Natrol LLC, Gaia Herbs Inc., Mountain Rose Herbs, Natural Factors Nutritional Products Ltd., Bolise Co. Limited, Herb Pharm LLC, Nature's Answers Inc., Botanic Healthcare Pvt. Ltd., LifeSeasons Inc., Oregon's Wild Harvest, Kona Kava Farms, Fiji Kava Australia Ltd., Muddy Waters Kava Inc., Taos Herb Company, Monsoon Beverages LLC, Pure Mountain Botanicals, Pacific Island Kava LLC, Root Of Happiness, Best Nutrition Products Inc., Kavafied LLC, Botany Evolution LLC, Eclectic Institute, Kava Kauai, Kava King Products Inc., Kalm with Kava.

North America was the largest region in the kava root extract market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the kava root extract market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the kava root extract market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The two main types of kava root extract are powder extract and liquid extract. Kava root powder extract is a concentrated form of the powdered root of the kava plant (Piper methysticum). It is commonly utilized in the preparation of traditional kava beverages, supplements, and various kava-infused products due to its potential calming and relaxation properties. These extracts are produced using both organic and conventional methods and find applications in diverse industries, including food and beverage, cosmetics and personal care, pharmaceuticals, and others.

The kava root extract research report is one of a series of new reports that provides kava root extract market statistics, including the kava root extract industry's global market size, regional shares, competitors with a kava root extract market share, detailed kava root extract market segments, market trends and opportunities, and any further data you may need to thrive in the kava root extract industry. This kava root extract market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The kava root extract market consists of sales of noble kavas, two-day kavas, and medical kavas. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.