The pet oral care products market size has grown strongly in recent years. It will grow from $1.96 billion in 2023 to $2.08 billion in 2024 at a compound annual growth rate (CAGR) of 6.2%. The growth observed during the historic period can be ascribed to several factors, including the rise in pet ownership, heightened awareness regarding pet dental health, veterinary recommendations, the humanization of pets, and the prevalence of dental issues in pets.
The pet oral care products market size is expected to see strong growth in the next few years. It will grow to $2.69 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%.The anticipated growth in the forecast period can be linked to a strategic focus on preventive pet care, ongoing innovation in product formulations, the growing influence of e-commerce and pet specialty retail, an increase in veterinary recommendations, and the rise of pet dental insurance programs. Noteworthy trends expected in this period encompass the development of enzymatic toothpaste and gels, a market emphasis on breath freshening products, the integration of smart and connected oral care devices, and collaborations aimed at providing specialized solutions in the realm of pet oral care.
The anticipated growth in the pet oral care products market is primarily driven by the high prevalence of dental diseases in pets. Dental diseases encompass a range of conditions affecting the oral cavity of pets, including teeth, gums, and supporting structures, leading to discomfort, pain, and potential health complications. Pet oral care products play a crucial role in preventing these diseases by cleansing the oral cavity, freshening breath, and maintaining good oral hygiene. As evidenced by a survey conducted by the Royal Veterinary College (RVC) in August 2021, which tracked 22,333 dogs over a year, it was found that approximately one in eight dogs (12.5%), equivalent to 2,797 dogs, suffer from dental illnesses annually. This high prevalence of dental diseases in pets is a significant driver propelling the growth of the pet oral care products market.
The growing number of pet adoptions is expected to drive the animal therapeutics and diagnostics market. Pet adoption involves providing a loving and permanent home to homeless or unwanted animals, reflecting a broader trend of viewing pets as integral family members. This shift in perspective leads pet owners to prioritize preventive care and maintain good dental hygiene for their pets, mirroring human dental care practices. For instance, in 2021, Chewy Inc., a US-based online retailer of pet products, reported a substantial increase in pet adoptions, with around 977,202 pets adopted in the US in that year, marking the highest adoption rate of 61% in the past six years. The surge in pet adoptions is a key factor driving the animal therapeutics and diagnostics market.
Product innovation stands out as a prominent trend gaining traction in the pet oral care products market. Key companies in this sector are actively engaged in developing new and advanced products to maintain and enhance their market positions. A notable example is TEEF for Life, a US-based company specializing in dog oral care, which launched two innovative supplements - Selective Microbial Metabolism Regulation Technology (SMMRT) and Protektin42 - in January 2023. SMMRT has demonstrated clinical efficacy in increasing healthy bacteria and inhibiting the growth of germs associated with tooth disease in both humans and animals. The second product, Protektin42TM, addresses the root causes of gum disease, tooth decay, and bad breath in dogs. Protektin42 is a pre-and postbiotic supplement composed of human-grade, plant-derived components, available in powder form that can be mixed with water.
Major companies in the pet oral care products market are concentrating on product innovation, including brushless oral care solutions, to deliver essential oral care for pets and offer innovative answers to common challenges that significantly improve pets' quality of life. Brushless oral care provides a convenient and safe alternative to traditional brushing, supporting pets' health. For instance, in September 2023, Skout's Honor, a US-based pet specialty products company, introduced a new 'brushless' oral care product line that effectively breaks down and prevents plaque and tartar while rapidly freshening breath. The product line includes water additives, an oral gel, dental wipes, and an advanced dental drop solution.
In July 2021, Virbac Corporation, a France-based animal health pharmaceutical company, acquired iVet LLC for an undisclosed amount. Through this acquisition, Virbac aimed to strengthen its position in the animal health market and the pet food sector. iVet LLC, a US-based pet food company operating in the pet oral care products market, became part of Virbac's portfolio.
Major companies operating in the pet oral care products market report are Unilever, Mars Incorporated, Henkel AG, Boehringer Ingelheim International GmbH, Nestlé Purina PetCare Company, Colgate-Palmolive Company, Kao Corporation, Central Garden & Pet Company, Hill's Pet Nutrition Inc., Blue Buffalo Co. Ltd., Virbac Corporate, Dechra Pharmaceuticals PLC, Compana Pet Brands, Vetoquinol SA, Vetoqinol SA, Manna Pro Products LLC, Nutrix LLC, TropiClean, Kaytee Products Inc., Ceva Animal Health LLC, Goran Pharma Pvt. Ltd., AllAccem Inc., HealtyMouth LLC, imRex Inc., PetzLife Products Inc., Kane Biotech, Natural Pet Innovations
North America was the largest region in the pet oral care products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet oral care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pet oral care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The primary categories of pet oral care products encompass toothpaste, toothbrushes, dental wipes, dental chews, oral-care food additives, oral-care water additives, and other related items. Toothpaste, a fundamental dental care product, is employed alongside a toothbrush to effectively clean and sustain oral hygiene in pets. These products are suitable for a range of pets, including dogs, cats, and others, and are made available through diverse distribution channels such as supermarkets, hypermarkets, online platforms, specialized pet shops, veterinary channels, and more. They cater to both residential and commercial applications, serving various end-users such as veterinary hospitals, private clinics, home care, as well as educational institutions such as colleges and universities.
The pet oral care products market research report is one of a series of new reports that provides pet oral care products market statistics, including pet oral care products industry global market size, regional shares, competitors with a pet oral care products market share, detailed pet oral care products market segments, market trends and opportunities, and any further data you may need to thrive in the pet oral care products industry. This pet oral care products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The pet oral care products market consists of sales of tartar control treats, dental gels, and oral rinses. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The pet oral care products market size is expected to see strong growth in the next few years. It will grow to $2.69 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%.The anticipated growth in the forecast period can be linked to a strategic focus on preventive pet care, ongoing innovation in product formulations, the growing influence of e-commerce and pet specialty retail, an increase in veterinary recommendations, and the rise of pet dental insurance programs. Noteworthy trends expected in this period encompass the development of enzymatic toothpaste and gels, a market emphasis on breath freshening products, the integration of smart and connected oral care devices, and collaborations aimed at providing specialized solutions in the realm of pet oral care.
The anticipated growth in the pet oral care products market is primarily driven by the high prevalence of dental diseases in pets. Dental diseases encompass a range of conditions affecting the oral cavity of pets, including teeth, gums, and supporting structures, leading to discomfort, pain, and potential health complications. Pet oral care products play a crucial role in preventing these diseases by cleansing the oral cavity, freshening breath, and maintaining good oral hygiene. As evidenced by a survey conducted by the Royal Veterinary College (RVC) in August 2021, which tracked 22,333 dogs over a year, it was found that approximately one in eight dogs (12.5%), equivalent to 2,797 dogs, suffer from dental illnesses annually. This high prevalence of dental diseases in pets is a significant driver propelling the growth of the pet oral care products market.
The growing number of pet adoptions is expected to drive the animal therapeutics and diagnostics market. Pet adoption involves providing a loving and permanent home to homeless or unwanted animals, reflecting a broader trend of viewing pets as integral family members. This shift in perspective leads pet owners to prioritize preventive care and maintain good dental hygiene for their pets, mirroring human dental care practices. For instance, in 2021, Chewy Inc., a US-based online retailer of pet products, reported a substantial increase in pet adoptions, with around 977,202 pets adopted in the US in that year, marking the highest adoption rate of 61% in the past six years. The surge in pet adoptions is a key factor driving the animal therapeutics and diagnostics market.
Product innovation stands out as a prominent trend gaining traction in the pet oral care products market. Key companies in this sector are actively engaged in developing new and advanced products to maintain and enhance their market positions. A notable example is TEEF for Life, a US-based company specializing in dog oral care, which launched two innovative supplements - Selective Microbial Metabolism Regulation Technology (SMMRT) and Protektin42 - in January 2023. SMMRT has demonstrated clinical efficacy in increasing healthy bacteria and inhibiting the growth of germs associated with tooth disease in both humans and animals. The second product, Protektin42TM, addresses the root causes of gum disease, tooth decay, and bad breath in dogs. Protektin42 is a pre-and postbiotic supplement composed of human-grade, plant-derived components, available in powder form that can be mixed with water.
Major companies in the pet oral care products market are concentrating on product innovation, including brushless oral care solutions, to deliver essential oral care for pets and offer innovative answers to common challenges that significantly improve pets' quality of life. Brushless oral care provides a convenient and safe alternative to traditional brushing, supporting pets' health. For instance, in September 2023, Skout's Honor, a US-based pet specialty products company, introduced a new 'brushless' oral care product line that effectively breaks down and prevents plaque and tartar while rapidly freshening breath. The product line includes water additives, an oral gel, dental wipes, and an advanced dental drop solution.
In July 2021, Virbac Corporation, a France-based animal health pharmaceutical company, acquired iVet LLC for an undisclosed amount. Through this acquisition, Virbac aimed to strengthen its position in the animal health market and the pet food sector. iVet LLC, a US-based pet food company operating in the pet oral care products market, became part of Virbac's portfolio.
Major companies operating in the pet oral care products market report are Unilever, Mars Incorporated, Henkel AG, Boehringer Ingelheim International GmbH, Nestlé Purina PetCare Company, Colgate-Palmolive Company, Kao Corporation, Central Garden & Pet Company, Hill's Pet Nutrition Inc., Blue Buffalo Co. Ltd., Virbac Corporate, Dechra Pharmaceuticals PLC, Compana Pet Brands, Vetoquinol SA, Vetoqinol SA, Manna Pro Products LLC, Nutrix LLC, TropiClean, Kaytee Products Inc., Ceva Animal Health LLC, Goran Pharma Pvt. Ltd., AllAccem Inc., HealtyMouth LLC, imRex Inc., PetzLife Products Inc., Kane Biotech, Natural Pet Innovations
North America was the largest region in the pet oral care products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet oral care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pet oral care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The primary categories of pet oral care products encompass toothpaste, toothbrushes, dental wipes, dental chews, oral-care food additives, oral-care water additives, and other related items. Toothpaste, a fundamental dental care product, is employed alongside a toothbrush to effectively clean and sustain oral hygiene in pets. These products are suitable for a range of pets, including dogs, cats, and others, and are made available through diverse distribution channels such as supermarkets, hypermarkets, online platforms, specialized pet shops, veterinary channels, and more. They cater to both residential and commercial applications, serving various end-users such as veterinary hospitals, private clinics, home care, as well as educational institutions such as colleges and universities.
The pet oral care products market research report is one of a series of new reports that provides pet oral care products market statistics, including pet oral care products industry global market size, regional shares, competitors with a pet oral care products market share, detailed pet oral care products market segments, market trends and opportunities, and any further data you may need to thrive in the pet oral care products industry. This pet oral care products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The pet oral care products market consists of sales of tartar control treats, dental gels, and oral rinses. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Table of Contents
1. Executive Summary2. Pet Oral Care Products Market Characteristics3. Pet Oral Care Products Market Trends and Strategies32. Global Pet Oral Care Products Market Competitive Benchmarking33. Global Pet Oral Care Products Market Competitive Dashboard34. Key Mergers and Acquisitions in the Pet Oral Care Products Market
4. Pet Oral Care Products Market - Macro Economic Scenario
5. Global Pet Oral Care Products Market Size and Growth
6. Pet Oral Care Products Market Segmentation
7. Pet Oral Care Products Market Regional and Country Analysis
8. Asia-Pacific Pet Oral Care Products Market
9. China Pet Oral Care Products Market
10. India Pet Oral Care Products Market
11. Japan Pet Oral Care Products Market
12. Australia Pet Oral Care Products Market
13. Indonesia Pet Oral Care Products Market
14. South Korea Pet Oral Care Products Market
15. Western Europe Pet Oral Care Products Market
16. UK Pet Oral Care Products Market
17. Germany Pet Oral Care Products Market
18. France Pet Oral Care Products Market
19. Italy Pet Oral Care Products Market
20. Spain Pet Oral Care Products Market
21. Eastern Europe Pet Oral Care Products Market
22. Russia Pet Oral Care Products Market
23. North America Pet Oral Care Products Market
24. USA Pet Oral Care Products Market
25. Canada Pet Oral Care Products Market
26. South America Pet Oral Care Products Market
27. Brazil Pet Oral Care Products Market
28. Middle East Pet Oral Care Products Market
29. Africa Pet Oral Care Products Market
30. Pet Oral Care Products Market Competitive Landscape and Company Profiles
31. Pet Oral Care Products Market Other Major and Innovative Companies
35. Pet Oral Care Products Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Pet Oral Care Products Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on pet oral care products market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
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- Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
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- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for pet oral care products? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Report Scope
Markets Covered:1) By Product Type: Toothpaste; Toothbrushes; Dental Wipes; Dental Chews; Oral-Care Food Additives; Oral-Care Water Additives; Other Products
2) By Pet Type: Dogs; Cats; Other Pets
3) By Distribution Channel: Supermarkets and Hypermarkets; Online Channels; Specialized Pet Shops; Veterinary Channels; Other Distribution Channels
4) By Application: Residential; Commercial
5) By End-Use: Veterinary Hospitals; Private Clinics; Home Care; Colleges and Universities
Key Companies Mentioned: Unilever; Mars Incorporated; Henkel AG; Boehringer Ingelheim International GmbH; Nestlé Purina PetCare Company
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes
Delivery Format: PDF, Word and Excel Data Dashboard
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Unilever
- Mars Incorporated
- Henkel AG
- Boehringer Ingelheim International GmbH
- Nestlé Purina PetCare Company
- Colgate-Palmolive Company
- Kao Corporation
- Central Garden & Pet Company
- Hill's Pet Nutrition Inc.
- Blue Buffalo Co. Ltd.
- Virbac Corporate
- Dechra Pharmaceuticals plc
- Compana Pet Brands
- Vetoquinol SA
- Vetoqinol SA
- Manna Pro Products LLC
- Nutrix LLC
- TropiClean
- Kaytee Products Inc.
- Ceva Animal Health LLC
- Goran Pharma Pvt. Ltd.
- AllAccem Inc.
- HealtyMouth LLC
- imRex Inc.
- PetzLife Products Inc.
- Kane Biotech
- Natural Pet Innovations
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 175 |
| Published | February 2024 |
| Forecast Period | 2024 - 2028 |
| Estimated Market Value ( USD | $ 2.08 Billion |
| Forecasted Market Value ( USD | $ 2.69 Billion |
| Compound Annual Growth Rate | 6.6% |
| Regions Covered | Global |
