Pet Oral Care Products Market Report 2026

The pet oral care products market size has grown strongly in recent years. It will grow from $2.17 billion in 2025 to $2.32 billion in 2026 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to increasing pet ownership, rising awareness about pet oral health, limited availability of specialized pet oral care products, growth of veterinary healthcare infrastructure, increasing prevalence of periodontal diseases in pets.

The pet oral care products market size is expected to see strong growth in the next few years. It will grow to $3.12 billion in 2030 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to launch of innovative oral-care products for pets, integration of ai and digital solutions in veterinary services, expansion of online sales channels for pet oral-care products, rising demand for preventive dental care, collaborations between pet food manufacturers and veterinary clinics. Major trends in the forecast period include rising adoption of dental chews and oral-care treats, growth of home-based pet oral care solutions, increasing awareness of pet oral hygiene among pet owners, expansion of veterinary dental services, development of flavored and enzymatic toothpaste products.

The increasing number of pet adoptions is expected to drive the growth of the pet oral care products market in the coming years. Pet adoption involves taking a homeless or unwanted animal into one’s life and providing a permanent, caring home. The rise in pet adoptions is driven by greater awareness of the emotional and psychological benefits of pet ownership, as more individuals seek companionship and stress reduction through pets. The pet oral care products market supports this trend, as a growing base of pet owners looks for specialized dental care products to maintain their pets’ oral health and overall well-being. For example, in March 2025, the American Pet Products Association, a US-based non-profit organization, reported that 94 million US households owned at least one pet, compared with 82 million households in 2023. Therefore, the growing number of pet adoptions is contributing to the expansion of the pet oral care products market.

Leading players in the pet oral care products market are focusing on developing new products to maintain their competitive position. Product development involves introducing innovative pet oral care formulations and tools aimed at improving dental hygiene, preventing oral diseases, and enhancing ease of use for pet owners. For instance, in January 2023, TEEF for Life, a US-based dog oral care company, launched two new supplements, Selective Microbial Metabolism Regulation Technology (SMMRT) and Protektin42, to support oral health in pets. SMMRT has been clinically shown to increase beneficial bacteria while inhibiting the growth of microbes associated with tooth disease in both humans and animals. The second product, Protektin42TM, is designed to address the underlying causes of gum disease, tooth decay, and bad breath in dogs. Protektin42 is a pre- and postbiotic supplement made from human-grade, plant-derived ingredients and is available as a powder that can be mixed with water.

In September 2024, Vimian Group AB (publ), an Australia-based provider of veterinary medical technology and equipment, acquired iM3 Dental Limited for an undisclosed amount. Through this acquisition, Vimian Group sought to expand its technological capabilities and product portfolio in veterinary dental care equipment, strengthening its presence in the animal dental healthcare market. iM3 Dental Limited is an Australia-based manufacturer of veterinary dental equipment and products used in animal oral health procedures.

Major companies operating in the pet oral care products market are Mars Incorporated, Nestlé Purina PetCare Company, Colgate‑Palmolive Company, Central Garden & Pet Company, Hill’s Pet Nutrition Inc., Blue Buffalo Co. Ltd., Virbac, TropiClean, HealthyMouth LLC, PetzLife Products Inc., Kane Biotech, Natural Pet Innovations, Nylabone, Whimzees, Petosan AS, Petsmile, Arm & Hammer Pet Dental, Vet’s Best, ProDen PlaqueOff, OraVet, Goran Pharma, Cosmos Corporation, Beaphar Beheer BV, Sentry Pet Care, Elanco Animal Health, Ark Naturals Company.

North America was the largest region in the pet oral care products market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet oral care products market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pet oral care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Tariffs have affected the pet oral care products market by increasing the cost of imported items such as dental chews, toothbrushes, and enzymatic toothpaste, particularly impacting segments dependent on international manufacturing. Regions such as north america and europe, which import a significant share of premium oral-care products, have experienced higher prices and slower market penetration. While tariffs may raise costs for end-users and clinics, they also encourage local manufacturing and innovation in product development, supporting regional self-sufficiency and potential long-term market growth.

The pet oral care products market research report is one of a series of new reports that provides pet oral care products market statistics, including pet oral care products industry global market size, regional shares, competitors with a pet oral care products market share, detailed pet oral care products market segments, market trends and opportunities, and any further data you may need to thrive in the pet oral care products industry. This pet oral care products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Pet oral care products are specialized formulations designed to uphold excellent oral hygiene and foster the overall oral well-being of pets. These products serve the purpose of maintaining pets' oral health by addressing concerns related to plaque, tartar, and preventing gum disease.

The primary categories of pet oral care products encompass toothpaste, toothbrushes, dental wipes, dental chews, oral-care food additives, oral-care water additives, and other related items. Toothpaste, a fundamental dental care product, is employed alongside a toothbrush to effectively clean and sustain oral hygiene in pets. These products are suitable for a range of pets, including dogs, cats, and others, and are made available through diverse distribution channels such as supermarkets, hypermarkets, online platforms, specialized pet shops, veterinary channels, and more. They cater to both residential and commercial applications, serving various end-users such as veterinary hospitals, private clinics, home care, as well as educational institutions such as colleges and universities.

The pet oral care products market consists of sales of tartar control treats, dental gels, and oral rinses. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.