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Other Hot Drinks in Hungary

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    Report

  • 26 Pages
  • December 2025
  • Region: Hungary
  • Euromonitor International
  • ID: 594041
In 2025, other hot drinks in Hungary remained a small but symbolically important category, anchored by chocolate-based flavoured powder drinks that are associated with family rituals and children’s consumption. After steep volume declines in the previous two years, the market entered a period of relative stabilisation as the pace of price increases slowed and inflationary pressures began to ease.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Other Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Inflation-fatigued households, stabilising prices and enduring family indulgence define performance
INDUSTRY PERFORMANCE
  • Retail value sales of other hot drinks increased in 2025, but demand remains highly vulnerable to economic shocks
  • Chocolate-based flavoured powder drinks remain the most resilient segment as plant-based alternatives stay niche
WHAT’S NEXT?
  • Slow but steady value growth expected as family indulgence and brand loyalty underpin category resilience
  • Brand-led innovation, digital engagement and portfolio premiumisation strengthen category competitiveness
  • Wellness and nostalgia converge as legacy brands adapt to lighter, health-conscious positioning
COMPETITIVE LANDSCAPE
  • Nestlé Hungária Kft consolidates category leadership with a two-tier portfolio spanning family staples and premium indulgence
  • Bedeco Kft emerges as the most dynamic player as a retro brand is reborn for the wellness era
CHANNELS
  • Hypermarkets and supermarkets retain leadership while discounters and e-commerce steadily gain influence
  • E-commerce becomes an increasingly important growth engine as families embrace digital convenience
CATEGORY DATA
  • Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 2 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERHOT DRINKS IN HUNGARY
EXECUTIVE SUMMARY
  • High prices, global supply disruption and weakening consumer confidence shape a challenging year for hot drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Convenience-driven premiumisation in coffee pods continues despite pressures in the broader market
  • Fruit and herbal teas gain traction as wellness needs intensify and consumers seek functional comfort
  • Price sensitivity remains a defining force in consumer decision-making and shapes all hot drinks categories
WHAT’S NEXT?
  • Modest value growth ahead as stabilising inflation, improved availability and renewed category engagement support recovery
  • Coffee culture remains the dominant long-term force as home-brewing, RTD formats and premium experiences drive modernisation
  • Functional innovation and health-aligned reformulation will accelerate across hot drinks, with fruit/herbal tea and cocoa leading diversification
COMPETITIVE LANDSCAPE
  • Nestlé retains market leadership but faces pressure from structural declines in instant coffee and intensifying competition
  • Bedeco returns as the most dynamic company, capturing momentum through nostalgic branding and modern wellness positioning
CHANNELS
  • Supermarkets and hypermarkets remain dominant, but discounters gain ground as affordability becomes critical
  • E-commerce accelerates as digital convenience, improved assortment and younger shopper engagement drive structural growth
FOODSERVICE VS RETAIL SPLIT
  • Foodservice recovers as tourism, warmer weather and improving consumer sentiment lift on-trade activity
MARKET DATA
  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources