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Rtds in New Zealand

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    Report

  • 24 Pages
  • June 2025
  • Region: New Zealand
  • Euromonitor International
  • ID: 594078
RTDs in New Zealand enjoyed strong total volume and value growth to be the success story of alcoholic drinks over the review period. The repositioning of the category to leverage the health and wellness trend was key to this performance, as consumers became more discernible regarding the food and drinks they consumed.

The RTDs in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • RTDs is not immune from the effects of the economic downturn
  • White Claw launches to challenge local star Pal’s
  • Regulation limits distribution outside of food/drink/tobacco specialists
PROSPECTS AND OPPORTUNITIES
  • RTDs is set to rebound but not reach review period highs
  • Fragmented competitive landscape is primed for consolidation
  • RTD cocktail kits may add dynamism to the category
CATEGORY DATA
  • Table 1 Sales of RTDs by Category: Total Volume 2019-2024
  • Table 2 Sales of RTDs by Category: Total Value 2019-2024
  • Table 3 Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 4 Sales of RTDs by Category: % Total Value Growth 2019-2024
  • Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
  • Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
  • Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 9 GBO Company Shares of RTDs: % Total Volume 2020-2024
  • Table 10 NBO Company Shares of RTDs: % Total Volume 2020-2024
  • Table 11 LBN Brand Shares of RTDs: % Total Volume 2021-2024
  • Table 12 Forecast Sales of RTDs by Category: Total Volume 2024-2029
  • Table 13 Forecast Sales of RTDs by Category: Total Value 2024-2029
  • Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
  • Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 18 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 26 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources