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Spirits in the US

  • ID: 594122
  • Report
  • May 2021
  • Region: United States
  • 37 pages
  • Euromonitor International
The mass closure of public venues like bars and restaurants triggered a major shift in how spirits are consumed in the US. The home became the focal point of consumption as on-trade sales plummeted. However, strong growth in sales in a variety of off-trade channels helped the category to offset the on-trade declines in volume terms, with total volume sales of spirits seeing positive growth in 2020, contrary to earlier expectations.

The publisher's Spirits in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
SPIRITS IN THE US

KEY DATA FINDINGS

2020 IMPACT
  • A shift to the comforting and familiar in troubled times
  • The agave spirits surge only accelerates
  • E-commerce rapidly matures
RECOVERY AND OPPORTUNITIES
  • A new political era brings relief to categories battered by trade war
  • Whiskies will be the spur to category recovery
  • A “K-shaped” recovery to splinter consumer spending
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 1 Benchmark Brands 2020
CATEGORY DATA
  • Table 1 Sales of Spirits by Category: Total Volume 2015-2020
  • Table 2 Sales of Spirits by Category: Total Value 2015-2020
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2015-2020
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2015-2020
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2015-2020
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
  • Table 12 Sales of English Gin by Price Platform: % Total Volume 2015-2020
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2015-2020
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2016-2020
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2016-2020
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2017-2020
  • Table 18 Forecast Sales of Spirits by Category: Total Volume 2020-2025
  • Table 19 Forecast Sales of Spirits by Category: Total Value 2020-2025
  • Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
  • Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
  • Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
  • Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
  • Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
  • Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
ALCOHOLIC DRINKS IN THE US

EXECUTIVE SUMMARY
  • COVID-19 impact on alcoholic drinks
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 22 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
  • Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 25 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
  • Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
  • Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
  • Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
  • Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
  • Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
  • Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
  • Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
  • Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
  • Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
  • Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
  • Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER

SOURCES
  • Summary 3 Research Sources
Note: Product cover images may vary from those shown
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