Tobacco in Georgia

Report
43 Pages
June 2023
Region: Georgia
Euromonitor International
ID: 594153

Tobacco registered constant value and volume growth in 2022, despite high inflation, which was caused the energy crisis stemming from the war in Ukraine. Geopolitical tensions in the region also led to a significant increase in the number of immigrants from Ukraine, Russia and Belarus, and this also contributed to the volume increase in tobacco.

The analyst's Tobacco in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TOBACCO IN GEORGIA

EXECUTIVE SUMMARY

Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 2 Research

CIGARETTES IN GEORGIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Supply disruptions as war in Ukraine hits imports
Illicit trade continues to be a serious issue
Leader Philip Morris gains further value share

PROSPECTS AND OPPORTUNITIES

Slight fall in volume sales over forecast period
Trading down expected over forecast period
Heightened health awareness will negatively impact demand for cigarettes
TAXATION AND PRICING
Taxation rates
Table 52 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 53 Sales of Cigarettes: Volume 2017-2022
Table 54 Sales of Cigarettes by Category: Value 2017-2022
Table 55 Sales of Cigarettes: % Volume Growth 2017-2022
Table 56 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 57 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 58 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 59 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 60 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 61 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 62 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 63 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 64 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 65 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 66 Forecast Sales of Cigarettes: Volume 2022-2027
Table 67 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 68 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 69 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 70 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 71 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 72 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 73 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 74 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN GEORGIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Significant volume increase in 2022 for cigars and cigarillos
High inflation leads to boost for fine cut tobacco
Cigarillos much more popular than cigars

PROSPECTS AND OPPORTUNITIES

Positive outlook for cigars and cigarillos
Tobacco specialist retailers likely to remain dominant
Pipe tobacco could leverage its more natural positioning

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 14 Sales of Cigars by Size: % Volume 2017-2022
Table 15 Sales of Cigarillos by Price Platform 2017-2022
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 18 NBO Company Shares of Cigars: % Volume 2018-2022
Table 19 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 20 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN GEORGIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Fragmented landscape in e-vaping
Single-use e-vapour growing in popularity
Heated tobacco registers double-digit volume growth

PROSPECTS AND OPPORTUNITIES

Rosey outlook over forecast period
Rising inflation may dampen volume sales
Distribution through grocery retailers key to future growth
CATEGORY INDICATORS
Table 34 Number of Adult Vapers 2017-2022

CATEGORY DATA

Table 35 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 36 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 37 Sales of Heated Tobacco: Volume 2017-2022
Table 38 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 39 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 40 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 41 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 42 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 43 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 44 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 45 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 46 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 47 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 48 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 49 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 50 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 51 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027

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