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Tobacco in India

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    Report

  • 45 Pages
  • August 2023
  • Region: India
  • Euromonitor International
  • ID: 594154
With social mobility returning to pre-COVID-19 levels post-pandemic, cigarettes have experienced the fastest volume growth in a decade, mainly fuelled by increased consumption occasions. The working population, including 316 million Millennials and a large part of the 365 million Generation Z members, has contributed significantly to this surge in consumerism, as consumers returned to out-of-home lifestyles in 2022.

The Tobacco in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOBACCO IN INDIA
EXECUTIVE SUMMARY
  • Tobacco in 2022: The big picture
  • Tax stability aids the growth of tobacco, but illicit trade remains a big challenge for the industry
  • Foreign direct investment remains banned and domestic manufacturers continue to dominate
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2017-2022
  • Table 3 Sales of Tobacco by Category: Value 2017-2022
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
  • Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
  • Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES IN INDIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Pent-up demand and tax stability aid growth of cigarettes
  • ITC Ltd maintains the lion’s share of sales, with Godfrey Philips and VST Industries completing the oligopoly
  • VST Industries Ltd has carved a niche for itself on the back of affordability and localisation of flavours
PROSPECTS AND OPPORTUNITIES
  • Cigarettes is expected to decline on the back of taxation, regulation, and inflation
  • India’s consumer expenditure dictates consumption pattern
  • High illicit consumption continues to challenge industry stakeholders
TAXATION AND PRICING
  • Taxation rates
  • Summary 3 Taxation and Duty Levies as of 2022
  • Average cigarette pack price breakdown
  • Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 10 Sales of Cigarettes: Volume 2017-2022
  • Table 11 Sales of Cigarettes by Category: Value 2017-2022
  • Table 12 Sales of Cigarettes: % Volume Growth 2017-2022
  • Table 13 Sales of Cigarettes by Category: % Value Growth 2017-2022
  • Table 14 Sales of Cigarettes by Blend: % Volume 2017-2022
  • Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
  • Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
  • Table 17 Sales of Cigarettes by Pack Size: % Volume 2017-2022
  • Table 18 Sales of Cigarettes by Price Band: % Volume 2017-2022
  • Table 19 NBO Company Shares of Cigarettes: % Volume 2018-2022
  • Table 20 LBN Brand Shares of Cigarettes: % Volume 2019-2022
  • Table 21 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
  • Table 22 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
  • Table 23 Forecast Sales of Cigarettes: Volume 2022-2027
  • Table 24 Forecast Sales of Cigarettes by Category: Value 2022-2027
  • Table 25 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
  • Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
  • Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
  • Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
  • Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
  • Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
  • Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN INDIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Uniform taxation creates a significant impediment to cigars and cigarillos
  • Ambience and distribution help to improve penetration for cigars and cigarillos
PROSPECTS AND OPPORTUNITIES
  • Indian market is primed for premium cigars, but a few perception biases remain
  • Hookah establishments finally get respite after multiple bans during COVID-19
CATEGORY DATA
  • Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
  • Table 36 Sales of Cigars by Size: % Volume 2017-2022
  • Table 37 Sales of Cigarillos by Price Platform 2017-2022
  • Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
  • Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
  • Table 40 NBO Company Shares of Cigars: % Volume 2018-2022
  • Table 41 LBN Brand Shares of Cigars: % Volume 2019-2022
  • Table 42 NBO Company Shares of Cigarillos: % Volume 2018-2022
  • Table 43 LBN Brand Shares of Cigarillos: % Volume 2019-2022
  • Table 44 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
  • Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
  • Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
  • Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
  • Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN INDIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Brand extension and an unorganised market drive the growth of smokeless tobacco in India
  • In 2019, the Indian government implemented a ban on e-vapour products to prevent the category from becoming mainstream
  • The ban on Electronic Nicotine Delivery Systems (ENDS) spells the end for heated tobacco products in India
PROSPECTS AND OPPORTUNITIES
  • E-vapour products and heated tobacco are expected to be banned during the forecast period
  • Illicit products continue to remain an issue for the category
CATEGORY INDICATORS
  • Table 49 Number of Adult Vapers 2017-2022
CATEGORY DATA
  • Table 50 Sales of Smokeless Tobacco by Category: Volume 2017-2022
  • Table 51 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
  • Table 52 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
  • Table 53 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
  • Table 54 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
  • Table 55 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
  • Table 56 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
  • Table 57 NBO Company Shares of E-Vapour Products: % Value 2018-2022
  • Table 58 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
  • Table 59 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
  • Table 60 Distribution of E-Vapour Products by Format: % Value 2017-2022
  • Table 61 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
  • Table 62 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
  • Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
  • Table 64 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027