Ostomy Care and Accessories Market - Global Industry Size, Share, Trends, Opportunity, & Forecast, 2020-2030

Home Care Setting is the fastest growing segment, Europe is the largest market globally

The Global Ostomy Care And Accessories Market, valued at USD 3.84 Billion in 2024, is projected to experience a CAGR of 5.79% to reach USD 5.38 Billion by 2030. The global ostomy care and accessories market comprises products designed for the management of surgically created stomas, encompassing ostomy bags, skin barriers, and various ancillary items that facilitate the collection of bodily waste. Key drivers supporting market growth include the rising incidence of medical conditions such as colorectal cancer and inflammatory bowel disease, which frequently necessitate ostomy procedures, alongside an expanding geriatric population more prone to these health issues.

Key Market Drivers

The rising prevalence of chronic diseases necessitating ostomy procedures significantly drives the global ostomy care and accessories market. Conditions such as inflammatory bowel disease and various cancers frequently require surgical creation of a stoma, leading to an ongoing demand for specialized products. For example, according to a population-based study published in the journal *Gastroenterology* on May 30, 2025, "Compounding Prevalence of Inflammatory Bowel Disease in a 2024 Population‐Based Study From Canterbury, New Zealand", the point prevalence of inflammatory bowel disease on January 1, 2024, was 671 per 100,000 persons. This growing patient cohort inherently increases the need for ostomy bags, skin barriers, and related supplies.

Key Market Challenges

The persistent societal stigma associated with ostomy presents a significant challenge directly hindering the growth of the Global Ostomy Care And Accessories Market. This deeply rooted social perception can lead individuals facing medical necessity for a stoma to delay or even refuse life-saving surgeries, consequently reducing the overall pool of potential ostomy product users. Such reluctance stems from fears of social isolation and an altered body image, directly impacting the initiation of ostomy care.

Key Market Trends

The integration of smart ostomy devices and digital health solutions is profoundly influencing the global ostomy care and accessories market by advancing patient self-management and remote monitoring capabilities. These technological advancements facilitate real-time data collection on stoma output and potential issues, enabling proactive intervention and reducing the burden on traditional healthcare services. According to a meta-analysis published in PubMed Central on January 15, 2024, the application of telemedicine significantly reduced the overall occurrence of stoma-related complications with an odds ratio of 0.22, a modality increasingly supported by organizations like the United Ostomy Associations of America for enhancing patient self-management.

Key Market Players Profiled:

• Coloplast Corp
• ConvaTec Inc.
• Hollister Incorporated
• Marlen Manufacturing & Development Company
• Perma-Type Company Inc.
• Nu-Hope Laboratories Inc.
• Fortis Medical Products
• AdvaCare Pharma
• Schena Ostomy Technologies Inc.
• Cymed

Report Scope:

In this report, the Global Ostomy Care And Accessories Market has been segmented into the following categories:

By Product:

• Bags
• Accessories

By Application:

• Colostomy
• Ileostomy
• Urostomy

By End-User:

• Home Care Settings
• Hospitals
• Others

By Region:

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Ostomy Care And Accessories Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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